Ishita (Mithrani) Kalra

Digital Marketing Specialist

New Delhi, Delhi, India9 yrs 6 mos experience

Key Highlights

  • Grew Instagram page to 150k followers organically.
  • Recognized as a top influencer in India.
  • Expert in digital marketing and content strategy.
Stackforce AI infers this person is a Digital Marketing Specialist with a strong focus on Social Media and Content Creation.

Contact

Skills

Core Skills

Digital MarketingContent StrategySocial Media StrategyContent CreationInfluencer MarketingContent MarketingBusiness Development

Other Skills

Agile Application DevelopmentAgile MethodologiesAttention to DetailBusiness IdeasBusiness InsightsChatGPTCommunicationConcept GenerationContentContent DevelopmentContent PlanningCreative Content CreationData AnalyticsData VisualizationDigital Content Management (DCM)

About

Something that Tanmay Bhat said on Nikhil Kamath's podcast which highly resonated with me: 'If I was hiring for marketing and there's a kid who has grown an Instagram page from 0 to 10k followers, that kid is killer. Most CMO's would not know where to spend money to make this happen.' Mind you, I am one of that kid. Grew my page “Thestreetstalkers” from 0 to now at a 150k (on Instagram) and 12k (on Youtube) organically! (And no cringe trends were hoped on in this process, yes even in lockdown.) I am a person with a positive attitude and intend to reach a level where I am able to grow as a professional. Excellent analytical and problem solving ability and capable of leading, working independently and as part of a team. And I am creatively inclined, and hence I channel all of my energies as and when I get time, to create content, trying our newer experiences and recording them and sharing with the world! Being a creator myself, I celebrate the global creator community. Ashneer Grover said it in an interview, “A person who has grown his/her page from 0-10k, knows more than any marketing professional would know! Indeed creators a one man army in the creative space!!” Well, I can’t help but agree with him! Punjabi, Extrovert, Unique, Bublish, Talkative person! I have always been interested in keeping it real, and honest with my clients. I treat your brand as my own, and try to build unique strategy and solutions keeping in mind core values.

Experience

Dlf malls

Marketing Manager - Digital & Content

Oct 2024Present · 1 yr 5 mos · Delhi, India · On-site

  • Convincing myself and others that Pretty Slides will lead to real impact one day!
  • DLF Mall of India | DLF Cyberhub | DLF Promenade | DLF Avenue
  • I plan, post, stalk trends, and make sure we always look cool on Instagram, LinkedIn, and even IRL (Offline Activations)
  • Keeping it real with daily posting, comment lurking, and savage-but-sweet replies.
  • Forever stalking social media trends so our posts don’t look like they came from 2016.
  • Syncing up Marketing, PR, and Ops folks so we’re all singing the same brand anthem.
  • Watching analytics like it’s Netflix, tracking what’s hot, what’s flopping, and what’s giving ROI. Yes we take our Footfalls very seriously.
  • On the hunt for collabs with creators, influencers, and brands that actually make sense (no random face scrubs in our mall feed, promise).
  • Encouraging people to tag us, brag about us, and basically do half our marketing for us. 🙃
  • Spinning up contests and UGC drives that make people want to participate. (Free gifts help.)
  • Reporting back with fancy charts and “here’s what’s working” decks that make us look good in meetings.
  • Always testing the next “new app” before it dies (RIP Threads), and finding ways to stand out on the ones that matter. Currently testing Trial Reels on Instagram.
  • Jamming with our creative team to make content that’s thumb-stopping, scroll-breaking, and boss-pleasing.
  • Also cooking up a loyalty program for our 4 malls that’ll make even the most jaded shopper feel like a VIP.
Digital MarketingDigital MediaDigital StrategyContent StrategyContent PlanningContent Marketing+7

Hong kong tourism board

Senior Marketing Manager

Mar 2024Oct 2024 · 7 mos · Delhi, India · On-site

  • Make Other People's Pretty Sides Fast.
Digital StrategyContent MarketingDigital MarketingSocial Media MarketingMarketingMarketing Strategy

Tripoto

Senior Manager

Feb 2023Mar 2024 · 1 yr 1 mo · Delhi NCR · Remote

  • Make Pretty Slides Fast.
  • Driving revenue growth through effective engagement, negotiation, and closure.
  • Working closely with founders/COs, helping them strategize their marketing and advertising funnel.
  • Personalizing solutions to meet individual client requirements, leveraging a deep understanding of products/services and industry knowledge to address specific challenges.
  • Managing and expanding a revenue portfolio that encompasses some of the leading travel brands of the industry.
  • Overlooking Creator and Brand Partnerships here at Tripoto.
  • Tourism Boards Worked With : Singapore Tourism Board
  • Events Hosted : Singapore Tourism Board
  • Properties Onboarded for Mindful Retreats : 1 : Sea Hawk Hotel & Resort, Bhimtal.
  • Restaurants worked with : 1 : Bawri, Goa
  • Properties Worked with for Media : 3 : Neemrana Hotels(Goa), Whoopers Hostel(Goa), Exoticamps (Karnataka).
  • Festivals Worked with for Media : 1 : Bir Music Festival(Bir)
  • Giveaways Hosted : Seclude Hotels
Attention to DetailSkilled Multi-taskerKey MetricsInterpersonal SkillsContent PlanningDigital Media+12

Mx player

Assistant Manager

Jul 2021Feb 2023 · 1 yr 7 mos · Gurugram, Haryana, India · Remote

  • Was part of the Mx TakaTak vertical (later merged with Moj by sharechat)
  • Media Events - Independently managed and executed influencer events and helped to drive engagement on socials.
  • Influencer campaigns- collaboration with top influencers on MOJ, define and drive right messaging, monitor insights by using various analytical tools.
  • Agency Management- responsible for working with the agencies on the respective campaign to onboard creators for various hashtag assets and for PR assets for brand building.
  • Created various Excel, Power BI, Redash reports and dashboards for functional weekly consumable data & OKR's about creator insights on the platform (Kol's, users, and Live Gaming.)
Attention to DetailSkilled Multi-taskerKey MetricsInterpersonal SkillsTime ManagementPresentation Skills+5

The street stalkers

Digital Content Creator

Jun 2017Present · 8 yrs 9 mos · Delhi, India · Remote

  • Crafting content is akin to a full-time hustle, demanding the finesse of a maestro. The twist? When you're your own boss, it's a dance of discipline and motivation on a whole new level. We've mastered the art of leveraging our strengths and weaknesses to strike that sweet balance.
  • We are a local guide on Google Maps (Level 7). (Search for The Street Stalkers.)
  • ~ Recognised at The SwadeshConclave 2023 as a leading Influencer (Top 100 Influencers in India.)
  • ~ Featured in the October’22 Print Edition of the SOCIAL KETCHUP Magazine. The feature was about how celebs weddings influenced our wedding! Link : https://www.socialketchup.in/KetchupMagazineOct2022/
  • ~ Got Nominated for Exhibit InfluenceX Awards - Couple Bloggers Category 2022, 2023
  • ~ Our Wedding made it to the SUGAR Bride Season 3 ( All functions were covered by SUGAR COSMETICS) Link : https://youtu.be/rD7QekRZaCs
  • ~ Featured in the First Episode of the Indian Adaptation of the American Reality show #SayYesToTheDress India. Link : https://www.youtube.com/playlist?list=PLuE-mgNh_-KWkvTtIif9tW2to0N1OepWn
  • ~ Won the Best Couple Bloggers Award (Delhi) 2019 - by BNB Magazine.
  • ~ Participated in InfluencerCon2021 as a Speaker
  • ~ Featured on a BillBoard in cyberHub in March 2021
Attention to DetailSkilled Multi-taskerSocial Media StrategyKey MetricsOnline Content CreationInterpersonal Skills+15

Publicis sapient

Associate Software Engineer (L2)

Oct 2016Jul 2021 · 4 yrs 9 mos · Gurgaon, India

Attention to DetailSkilled Multi-taskerInterpersonal SkillsTime ManagementPresentation SkillsKey Performance Indicators

Wolters kluwer tax & accounting us

Trainee Developer

Jul 2016Sep 2016 · 2 mos · Chandigarh Area, India

Attention to DetailSkilled Multi-taskerInterpersonal SkillsTime ManagementPresentation SkillsKey Performance Indicators

Education

Kurukshetra University

Bachelor of Technology (B.Tech.) — Computer Science

Jan 2012Jan 2016

CONVENT OF JESUS AND MARY, AMBALA CANTT

Higher secondary and Senior secondary — General Studies

Jan 2000Jan 2012

Stackforce found 100+ more professionals with Digital Marketing & Content Strategy

Explore similar profiles based on matching skills and experience