Jun 2024 – Dec 2024 · 6 mos · Gurugram, Haryana, India · On-site

• As a Marketing Manager, I led comprehensive marketing strategies to enhance brand growth, visibility, and sales across multiple regions. My role encompassed everything from executing regional influencer campaigns, theater advertising, and auto branding, to managing public relations and exploring new media opportunities. I play a key role in new brand development, digital marketing, and event planning while overseeing vendor management, budget allocation, and cross-departmental collaboration. With a focus on performance analysis and market research, I consistently adapted strategies to meet evolving market demands, ensuring alignment with business goals and driving measurable results.

Feb 2023 – May 2024 · 1 yr 3 mos · Gurugram, Haryana, India · On-site

• QL is a Travel Technology firm, my goal was to develop marketing & brand awareness plans, to manage different teams to ensure smooth flow of work.
• Roles & responsibilities as a Brand Manager -
• 1. Strategizing Brand awareness and positioning plans, including brand guidelines, target audience identification & campaign execution.
• 2. Developing cross-channel marketing campaigns & collaborating with teams to meet objectives, including social media, content, print, and PR.
• 3. Developing visually engaging marketing collateral for print and digital media, such as brochures, flyers, banners, infographics, videos, and social media graphics.
• 4. Analyze marketing metrics and results
• 5. Developing budgets for international travel and trade events, identifying relevant events, creating a plan, estimating costs, and preparing a budget.
• Social Media Highlights-
• 1. Develop and execute social media strategies to increase brand awareness, drive traffic, and generate leads.
• 2. Manage content creation, including copy, graphics, and videos.
• 3. Monitor social media channels for trends, opportunities, and customer inquiries, ensuring timely responses and engagement.
• 4. Collaborate with cross-functional teams to align social media efforts with overall marketing objectives.
• 5. Cultivate and nurture online communities, fostering meaningful interactions and building brand loyalty.
• 6. Analyze performance metrics and insights to optimize content and strategy for maximum reach and impact.

Sep 2016 – Aug 2020 · 3 yrs 11 mos · North Goa, Goa, India

• Co-Founder
• 1. Defined the agency's vision, objectives, and operational standards, contributing to its successful inception and growth trajectory.
• 2. Led brand identity creation projects, collaborating closely with clients to develop compelling brand identities, logos, messaging, and visual assets aligned with their objectives.
• 3. Managed client relationships as the primary liaison, ensuring high-quality deliverables and nurturing enduring partnerships.
• 4. Oversaw day-to-day operations, including project management, team coordination, and resource allocation, ensuring timely and successful project deliveries.
• 5. Implemented growth strategies that significantly expanded the agency's client base and boosted revenue streams.
• 6. Stayed abreast of industry trends, integrating innovative tools and methodologies into service offerings, maintaining the agency's competitive edge.
• Accounts Managed- Goa Tourism Development Corporation, Vibrant Goa 2019, Raj Bhavan (Goa), Caculo Group (Caculo Mall), Bharne Fashion & Lifestyle, Casino Pride, BNI – Business Network International,
• Hotel Fidalgo, Hotel Park Plaza, Healthway Hospital, Manipal Hospital Goa, Manipal Hospital Jaipur to name a few.

Sep 2012 – May 2016 · 3 yrs 8 mos · Mumbai Metropolitan Region

• 1. Experienced in developing concepts for various advertising mediums, such as TV commercials and corporate films.
• 2. Skilled in planning and executing promotional operations while understanding consumer behavior & target markets.
• 3. Proficient in analyzing monthly competition and ensuring timely delivery of client needs.
• 4. Capable of negotiating and coordinating with vendors and finance teams on costs, estimates, and purchase orders.
• 5. Able to supervise and guide teams for daily deliverables, and prepare quotations and presentations.
• 6. Experienced in building strong relationships with teams, vendors, and clients to ensure a seamless workflow.
• 7. Proficient in identifying vendors for offset and digital printing, event partners, and merchandising.
• Accounts Managed- L&T Realty, Sony Max, L&T Corporate, SBI, Inorbit Mall, Big Bazzar, Dheeraj Realty to name a few.

Feb 2012 – Aug 2012 · 6 mos · Mumbai

• 1. Collaborating with the creative department to coordinate jobs, ensuring that they are executed in a timely and efficient manner. This involved briefing them on client requirements, providing feedback on work, and ensuring that deliverables meet the client's expectations.
• 2. Working with the Lucknow branch to receive ad briefs and ensure that all requirements are met. This involved understanding client needs, managing expectations, and ensuring that the final product meets their requirements.
• 3. Organizing promotional events that align with the client's marketing objectives. This involved collaborating with various teams to identify opportunities, plan and execute events, and measure their effectiveness.
• 4. Conceptulazing development for various mediums such as print, OOH, TVC, and radio. This involved understanding client requirements, developing creative ideas, and presenting them in a compelling and persuasive manner.
• 5. Managing client accounts such as Uttar Pradesh Information Department (UPID), UP Tourism, LDA, State Road Transportation Corporation (UPSRTC), UP Pollution Control, UP Health Services, State AIDS Control Society (UPSACS), KUMBH. This will involve understanding client needs, managing relationships, and ensuring that all deliverables are met on time and within budget.

Oct 2010 – Jan 2012 · 1 yr 3 mos · Greater Lucknow Area

• 1. Planning and executing monthly public relations plans: Creating and executing monthly PR plans for clients, which involved identifying key messages, tactics, and channels to promote their brand and improve their reputation.
• 2. Compiling daily media monitoring report, drafting press releases, contributory articles: Compiling daily media monitoring reports, drafting press releases, and writing other relevant communication materials for clients. This involved working closely with the creative team to develop effective messaging that resonates with the target audience.
• 3. Organizing press conferences, media briefings, special events: Organizing press conferences, one-to-one interactions, media briefings, and special events to promote client products and services. This involved working with vendors, venues, and other partners to ensure that events run smoothly and generate positive coverage.
• 4. Developing cordial working relationship with key media: Developing strong relationships with key medical and telecom business media to generate and exploit opportunities for clients. This involved regularly interacting with journalists, pitching stories, and ensuring that clients receive positive coverage.
• 5. Working with outdoor suppliers and media on a daily basis to ensure that client advertising is delivered on time and within budget.
• 6. Managing client accounts: Managing client accounts such as Amway, Airtel UPU circle, RG Urology and Laparoscopy Hospital to name a few. This involved understanding client needs, managing relationships, and ensuring that all deliverables are met on time and within budget.