Bhoomika Wadhwani

Performance Marketing Manager

Mumbai, Maharashtra, India10 yrs 3 mos experience
Highly Stable

Key Highlights

  • Expert in Performance Marketing and Customer Lifecycle Management.
  • Proven track record in increasing subscription user base.
  • Strong analytical skills in data-driven content strategy.
Stackforce AI infers this person is a Media Marketing Specialist with expertise in user engagement and retention strategies.

Contact

LinkedIn

Skills

Core Skills

Performance MarketingCustomer Lifecycle Management

Other Skills

ClevertapData AnalyticsGoogle Ad WordsGoogle App ConsoleGoogle DFPMarketingProgrammingSearch Engine Optimization (SEO)Social MediaStrategyTeam ManagementWriting

Experience

Jiohotstar

Retention Manager

Jan 2024 – Present · 2 yrs 2 mos · Mumbai, Maharashtra, India · On-site

  • JioCinema and then, JioHotstar

Amazon mx player

3 roles

Growth - Engagement & Retention

Jan 2022 – Jan 2024 · 2 yrs

  • Performance Marketing
  • Customer Lifecycle Management through different communication channels
  • Proficiency in Clevertap, Google Ad Words, Google DFP, Google App Console
  • Increasing SVOD users
  • Subscription Pricing Model
  • Influencing Subscription Renewal Pattern Through Content Release
Performance MarketingCustomer Lifecycle ManagementClevertapGoogle Ad WordsGoogle DFPGoogle App Console

Growth Marketing

Jan 2020 – Jan 2024 · 4 yrs

  • Managing the In-App Advt Inventory for Internal Campaigns

Content Programming

May 2018 – Jan 2020 · 1 yr 8 mos

  • Thorough Data Analysis of Top Watched Content on Daily Basis to Curate the Programming Strategy

Mx takatak

Creator, User & Product Growth

Aug 2020 – Mar 2022 · 1 yr 7 mos

Schbang

Content Intern

Feb 2018 – Apr 2018 · 2 mos · Mumbai Area, India

  • Managed brands like BBlunt, GoodKnight, Raw Pressery, etc.

All india bakchod

Assistant Director

Sep 2017 – Sep 2017 · 0 mo · Mumbai

  • The Bollywood Diva Song Feat. Kangana Ranaut & Varun Thakur

3dware

Social Media Content Strategist

Jun 2017 – Jul 2017 · 1 mo · Mumbai

  • Planned and executed the flow of Facebook Content or the brand of 3D Printers
  • Began the Instagram handle and managed it thoroughly
  • Photographic content executive producer

Btvi

Live Programming & Ticker Desk Intern

Apr 2017 – May 2017 · 1 mo · Worli, Mumbai

Picture together

Content Manager

Feb 2017 – May 2017 · 3 mos · Mumbai Area, India

  • Social media content
  • Video scripts

3 minds digital

Content Strategy Intern

Jan 2017 – Dec 2017 · 11 mos · Powai, Mumbai

Imd1

Content Writer & Blog Specialist

Jan 2017 – Dec 2017 · 11 mos

Pigtail pundits

SEO Blog Writer

Jun 2016 – Oct 2016 · 4 mos · Goregaon, Mumbai

  • Written around 50 SEO blogs for various companies belonging to a wide variety of fields

Bayside journal

Content + Campaign Manager

Aug 2015 – May 2017 · 1 yr 9 mos · MIDC, Mumbai

Education

Jai Hind College, Mumbai

Bachelor's in Mass Media (BMM)

Jan 2015 – Jan 2018

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