Rashi Khetan

Digital Marketing Specialist

Germany3 yrs 4 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

3+ years driving digital growth for diverse brands
Expert in campaign strategy and content storytelling
Proven track record in measurable audience engagement

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in B2B and B2C brand growth.

Contact

rashi.khetan@statista.com LinkedIn

Skills

Core Skills

Sales EnablementDigital MarketingProject ManagementBrand ManagementContent Strategy

Other Skills

Brand InnovationBranding & IdentityContent CreationCreative StrategyCreative WritingCross-Cultural Communication SkillsDigital MediaDigital StrategyGenerative AI for MarketingInternal CommunicationsLeadershipMarket ResearchMarketing Campaign ManagementMicrosoft ExcelMicrosoft Office

About

Brand storyteller and content strategist who believes marketing should make people feel something, and take action. 3+ years of experience driving digital growth for B2B and B2C brands across tech, FMCG, and education. Skilled in campaign strategy, content storytelling, and analytics, delivering measurable engagement and audience growth across global markets

Experience

Statista

Working Student

Nov 2024 – Present · 1 yr 4 mos · Hamburg, Germany · Hybrid

Developed sales enablement content, including playbooks, training decks, product one-pagers, and competitor analyses to support global sales communication.
Designed and implemented Seismic learning courses, improving accessibility and effectiveness of internal training.
Built and optimized SharePoint pages (e.g., Sales Academy Roadmap), creating a centralized, user-friendly hub for sales resources and process guidelines.
Created marketing and sales collateral (handbooks, flyers, and resource materials) in Figma, ensuring brand alignment and visual consistency.
Supported content audits and updates, collaborating closely with Consumer Insights and Competitor Intelligence teams to refine learning materials.
Created Synthesia-based enablement videos, improving communication and learner engagement across global teams.
Partnered with global sales, marketing, and design teams to align content strategy, strengthen messaging, and support overall revenue growth.

Digital MarketingSocial Media MarketingGenerative AI for MarketingContent CreationBrand ManagementMarketing Campaign Management+8

Red & blue digital

Account Manager

May 2023 – Jan 2024 · 8 mos · Bengaluru, Karnataka, India · On-site

Lead social media strategy, performance tracking, and post scheduling for top-tier brands such as Cognixia USA and Otomeyt.
Developed brand guidelines from scratch for Cognixia USA, resulting in a 40% increase in followers within a month through strategic communication.
Led design and content execution for Shipsy and xto10x, ensuring brand consistency across platforms.
Ideated, pitched, and debriefed rebranding exercises for various brands.
Developed a social media strategy for Indira Foods, leading to a 45% increase in followership and engagement.

Brand InnovationBrand Management

Socialpanga

Brand Solutions Manager

May 2022 – Apr 2023 · 11 mos

Organized a Twitter banter for a leading smartphone brand in India with 10+ leading brands.
Ideated copy and design based on product promotion for a leading smartphone brand.
Developed brand architecture, positing, strategy, and brand guidelines along with a packaging toolkit for a leading bakery vertical.
Conducted extensive user research, and competitive reviews alongside the UI developers for an FMCG and successfully launched the website on Shopify.
Worked end-to-end with UI/UX developers for two of the leading Law and Dental colleges in Bangalore for a website revamping project.
Pitched content communication, strategy, market-launch plans, and social media strategy to over 10+ brands such as skin care, FMCG, healthcare, publishing, and luxuriant lifestyle brands.

Social Media MarketingBranding & IdentityStrategic PlanningBrand InnovationBrand Management

Pepper content

Freelance Writer

Mar 2022 – Mar 2023 · 1 yr

Solid performers pvt. ltd

Content Writer

Dec 2021 – Jan 2022 · 1 mo

Wrote CRM Blog following SEO's best practices and increased the organic reach up to 5% in a month
Optimized the website with SEO and UI

Barbeque nation hospitality ltd.

Digital Marketing Intern

Dec 2021 – Jan 2022 · 1 mo · Bangalore Urban, Karnataka, India

Worked in UI Research for App Promotion
Social Media Analysis to increase reach and followers
Wrote copies for social media and In- App Notification for the Year End Campaign Promotion

Bitclass

Freelance Content Writer

Nov 2021 – Dec 2021 · 1 mo · Bangalore Urban, Karnataka, India

-Course description for the website

Caregiver saathi foundation

Digital marketing and Content Writing

Jun 2021 – Sep 2021 · 3 mos · Mumbai, Maharashtra, India

Worked on the Instagram content and increased the reach and followers up to 10%
Wrote articles on Medium and grew the community up to 5%
Optimized the website with SEO's best practices and UI
Drafted Content for Webinar
Designed and worked on The Grief Handbook

Vmag

Social Media Intern

Sep 2018 – Oct 2018 · 1 mo · Kathmandu, Bāgmatī, Nepal

Wrote food, tech, and toys, travel blogs for the company and increased their reach up to 15%
Created engaging content to increase the customer base, and coming up with new ideas for increasing social media engagement.