Aditya Kumar

Digital Marketing Specialist

Patna, Bihar, India7 yrs 3 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Transformed KPI targets into measurable results.
  • Increased net revenue by 55% through strategic marketing.
  • Expert in crafting B2B marketing narratives.
Stackforce AI infers this person is a B2B Marketing expert with a focus on performance-driven strategies.

Contact

Skills

Core Skills

Performance MarketingB2b MarketingSales StrategyDigital Marketing

Other Skills

Behavioral Customer ProfilingBrand BuildingDigital Marketing ExperienceE-CommerceFacebook AdsGo-to-Market StrategyGoogle AdsGoogle AnalyticsGoogle Tag ManagerMarketing ResearchMarketing StrategyMedia BuyingMedia StrategiesPaid Social Media AdvertisingPay Per Click (PPC)

About

Transforming KPI Targets into Results: My Journey in B2B Marketing Excellence In 2018, I found myself at a crossroads. I had just joined a startup as a marketer, teeming with great potential but lacking the right direction in the competitive landscape. Sleepless nights and countless iterations in that startup taught me one crucial lesson: without a powerful marketing strategy, even the most groundbreaking ideas remain unnoticed. Fast forward to today, and I’m proud to say I’m the Head of Marketing at Witrame & Outreach Jedi. My mission? To transform the ambitions of scale-ups and startups into tangible, market-defining achievements. How It All Started One evening, amidst the clutter of prototypes and whiteboards, I had an epiphany. The problem wasn't the service—it was our story. Our message wasn’t reaching the right people. I dove headfirst into the world of performance marketing, dissecting every campaign and analyzing every metric. The more I learned, the clearer it became: targeted, data-driven marketing was the secret sauce. Joining Forces with Witrame & Outreach Jedi This revelation led me to join Witrame, where I honed my skills in crafting compelling narratives that resonate with B2B audiences. Later, I also got assigned the marketing of Outreach Jedi and I tackled one of the biggest pain points for businesses: effective outreach. Our innovative strategies and cutting-edge tools have since helped numerous startups and scale-ups not just survive but thrive. My Approach: A Symphony of Strategy and Execution At the heart of my approach lies a blend of creativity and analytics. I believe in: - Performance Marketing: Using data to drive decisions, optimize campaigns, and achieve measurable results. - B2B Marketing: Crafting strategies that speak directly to businesses’ needs and challenges, fostering trust and engagement. - Scalable Solutions: Designing marketing frameworks that grow with the company, ensuring sustainability and long-term success. - Success Stories: Turning Vision into Reality If you are also looking to refine your messaging and implement a targeted B2B leads outreach campaign, you can contact us here: https://cal.com/ektag/outreachjedi Speak soon!

Experience

Pay per click jedi

Head of Marketing

Apr 2023Present · 2 yrs 11 mos · Remote · Remote

  • Feeling heartburn because you are paying for digital ads that simply aren't converting?
  • Get 7.8x+ Conversion on Every Buck You Spend on PPC.
  • Let's grab a virtual tea to know how we can replicate similar results for you: cal.com/ektag/payperclickjedi
Digital Marketing

Analytics automate

Head of Marketing

Apr 2023Present · 2 yrs 11 mos · Remote · Remote

  • Some tasks are better not done yourself.
  • Are Manual & Repetitive Tasks Draining Resources and Holding You Back?
  • We help you build custom-free VAs to automate the tasks that give you nightmares.
  • Let's grab a virtual tea to know how we do so: https://cal.com/ektag/analyticsautomate
Digital Marketing

Outreach jedi

Head of Marketing

May 2021Present · 4 yrs 10 mos · Remote · Remote

  • You know how Founders are often stressed out because they need to grow their revenues but they don’t have enough time, resources, or expertise to create a sales force?
  • We help them build a predictable sales pipeline that generates customer meetings on their sales team calendar.
  • Does this sound like your world?
  • Let's grab a virtual tea to know how we do so: https://cal.com/ektag/outreachjedi
B2B Marketing

Witrame

Performance Marketing Manager

Apr 2021Present · 4 yrs 11 mos · Delhi, India · Remote

  • Helping Brands with:
  • Consulting clients on their media strategies, annual budgets monthly media targets
  • Daily monitoring of Google Analytics to ensure, we are meeting ROI & CPA goals to validate third-party source tracking
  • Instrumental in managing, scaling & optimizing the online presence and Sales sales by utilizing mix of media channels, identifying relevant partners and opportunities
  • Revamping sales strategy by behavioral customer profiling in each biddable platform, driving higher-margin product uptake, and building tactical campaigns, resulting in an increase of 55% in net revenue
  • Review daily & weekly campaigns report and summarize insights & action steps to internal & external stakeholders
Performance MarketingGoogle AnalyticsMedia StrategiesSales StrategyB2B Marketing

Upwork

Digital Marketing Specialist

Aug 2017Nov 2019 · 2 yrs 3 mos · Remote · Remote

  • Responsible for Brand Building · Performance Management · Search Engine Marketing (SEM) · Google Analytics · Google Adwords Professional · Media Buying · Marketing Strategy · Advertising
Brand BuildingPerformance ManagementSearch Engine MarketingGoogle AnalyticsMedia BuyingDigital Marketing

Education

Noble Work Foundation

Marketing Management

Feb 2017Jan 2019

Stackforce found 100+ more professionals with Performance Marketing & B2b Marketing

Explore similar profiles based on matching skills and experience