Jaganathan Chelliah — Associate Consultant

I am an adaptive and empathetic business leader with 27+ years of marketing and sales experience working with leading technology brands like Intel, Texas Instruments, SanDisk and Western Digital. I have always enjoy playing a lead role in enabling tech adoption amongst consumers & businesses and have been an active participant in some of the interesting trends in the consumer tech industry. With a diverse leadership practice in Marketing, Sales & large account management and experience in working across multiple geographies - India, Middle East, Africa, Turkey and Israel, I have a proven track record in driving business growth through innovations in demand creation, market expansion, channel development and brand marketing strategies. I am natural marketer who is equally adept in donning a sales hat, with a deep exposure to cross functional domains including product management, pricing and financial acumen that connects marketing efforts to broader business outcomes. My Areas of expertise include: • Integrated Business Planning & Strategy • Brand Strategy & Innovation • Brand Marketing, Communications, Digital Marketing & PR • Product management • Sales • Portfolio Strategy & Planning • Consumer & Market Insight • Channel Strategy • Trade Terms & Customer Negotiation • Leading & Developing Teams I firmly believe that "There is no such thing as a self-made man. You will reach your goals only as a TEAM”. Have built star teams that excel in creativity, problem solving and growth mindset through openness, collaboration and mutual respect. The teams have won several accolades for the marketing initiatives including the “Marketing Team of the Year” award at the Economic Times Tech Marketeers Conference 2023 As a thought leader, I have an active presence in media and participate regularly in industry and academic forums, In my free time, I pursue sports actively. Basketball is a favorite past time and I have loved Cricket since my school days when I used to represent my district.

Stackforce AI infers this person is a Marketing Leader in the Technology sector with a focus on B2C and B2B strategies.

Location: Bengaluru, Karnataka, India

Experience: 26 yrs 7 mos

Skills

Marketing Strategy
Sales & Marketing Leadership

Career Highlights

27+ years of experience in marketing and sales.
Led award-winning marketing teams recognized for excellence.
Expert in driving tech adoption and market expansion.

Work Experience

Western Digital

Independent Consultant - Global Product Marketing (4 mos)

Senior Director of Marketing - India, Middle East, Turkey, Israel & Africa (IMEA) Region (3 yrs 3 mos)

Marketing Director (4 yrs 10 mos)

SanDisk India Device Design Center Pvt. Ltd

Director Marketing (2 yrs 11 mos)

Texas Instruments India

Director - Sales & Marketing, Education Technology Group (2 yrs 2 mos)

Intel Technology India Pvt. Ltd.

General Manager - MNC OEM Biz (6 mos)

National Business Manager (2 yrs 8 mos)

Intel technology India Pvt. Ltd

National Manager - Retail and Channel Marketing (1 yr 5 mos)

Intel Technology India Pvt Ltd

Channel Marketing Manager at Intel Technology India Pvt Ltd (1 yr 2 mos)

Intel Technology India Pvt Ltd.

Business Marketing Manager at Intel Technology India Pvt Ltd (1 yr 2 mos)

Intel Technology India Pvt. Ltd.

Consumer Marketing Manager at Intel Technology India Pvt Ltd (1 yr 4 mos)

Intel Technologies India

Retail Channel Manager (3 yrs 9 mos)

VIVEKS

Product category manager (1 yr 1 mo)

Education

M.B.A at Pondicherry University

B.E at Thiagarajar College of Engineering

Jaganathan Chelliah

Associate Consultant

Bengaluru, Karnataka, India26 yrs 7 mos experience

Highly Stable

Key Highlights

27+ years of experience in marketing and sales.
Led award-winning marketing teams recognized for excellence.
Expert in driving tech adoption and market expansion.

Stackforce AI infers this person is a Marketing Leader in the Technology sector with a focus on B2C and B2B strategies.

Contact

Skills

Core Skills

Marketing StrategySales & Marketing Leadership

Other Skills

AdvertisingBrand MarketingBusiness DevelopmentBusiness StrategyCRMChannel MarketingCompetitive AnalysisDigital MarketingGo-to-market StrategyInternational MarketingLeadershipManagementMarket ResearchMarketing LeadershipMulti-channel Marketing

About

Experience

Western digital

3 roles

Independent Consultant - Global Product Marketing

Dec 2024 – Apr 2025 · 4 mos · Bangalore Urban, Karnataka, India

Senior Director of Marketing - India, Middle East, Turkey, Israel & Africa (IMEA) Region

Promoted

Sep 2021 – Dec 2024 · 3 yrs 3 mos · Bangalore Urban, Karnataka, India

Define Western Digital’s go-to-market strategy for growing consumer, commercial and Enterprise
businesses in India, Middle East & Africa markets. (IMEA REGION)
Lead a culturally diverse team of experienced marketers managing Digital, Social, Offline
advertising, e-tail, retail, channel marketing, Public Relations and Product Marketing functions
across geographies
Deliver high market share and mindshare for the products brands through innovative digital led
brand campaigns that provides an omnichannel experience to consumers
Conceptualize and execute high impact demand creation marketing initiatives across 30+
countries for achieving quarterly business goals and long-term growth
Manage the integrated delivery of large-scale Go-to-Market initiatives by collaborating
with key stakeholders from Sales, Pricing and Product teams
Identify new market opportunities with a structured research and data led approach for key
consumer insights
Develop a comprehensive geo expansion strategy to expand the brand presence in new countries
and cities via retail & e-tail.
Build channel partner advocacy and loyalty using a multi touch engagement model to recognize &
reward channel partners.
Launch and created demand for new products through innovative marketing campaigns to
educate and encourage consumer adoption

International MarketingMarketing StrategySales & Marketing LeadershipLeadershipStrategic PartnershipsTeamwork+1

Marketing Director

Oct 2016 – Aug 2021 · 4 yrs 10 mos · Bangalore Urban, Karnataka, India

Lead a team of high skilled marketers to conceptualize and execute an integrated sales and
marketing strategy for growth of India market
Manage the key priorities of Digital, Social, advertising, e-tail, retail, channel, Public Relations and
Product Marketing functions in India
Responsible for Western Digital’s go-to-market strategy for growing consumer, commercial and
Enterprise businesses in India market.
Deliver digital led integrated marketing campaigns for creating awareness and preference for
Western Digital’s product brands in India
Conceptualize and execute high impact demand creation marketing initiatives for achieving
quarterly business goals and long-term growth
Develop a comprehensive geo expansion strategy in India to expand the brand presence in 100+
cities via retail & e-tail.
Manage the integrated delivery of large-scale Go-to-Market initiatives by collaborating
with key stakeholders from Sales, Pricing and Product teams
Identify new market opportunities with a structured research and data led approach for key
consumer insights
Build channel partner advocacy and loyalty using a multi touch engagement model to recognize &
reward channel partners.
Launch and created demand for new products through innovative marketing campaigns to
educate and encourage consumer adoption

Strategic Marketing ManagementMarketing LeadershipAdvertisingGo-to-market StrategyMarket ResearchProduct Management+2

Sandisk india device design center pvt. ltd

Director Marketing

Oct 2013 – Sep 2016 · 2 yrs 11 mos · Gurugram, Haryana, India

Develop country marketing plan & strategy aligned with country business plan
Build SanDisk as a strong brand in India through Digital led ATL advertising, Social & PR
Influence consumer behavior for adoption of high performance and high capacity products to
generate higher revenue for SanDisk
Establish new product categories as viable biz through awareness education & experience
Drive co-marketing programs with e-commerce, modern trade and channel partners for
achieving the annual and quarterly sales goals
Lead India marketing team by setting the charter, outlining their KRAs and align resources to
support them execute the planned marketing programs
Manage resource allocation and budgeting for ATL & BTL campaigns with clear for ROI

Sales & Marketing LeadershipLeadershipTeamworkMarketing LeadershipMarketing StrategyStrategic Partnerships

Texas instruments india

Director - Sales & Marketing, Education Technology Group

Jul 2011 – Sep 2013 · 2 yrs 2 mos · Bangalore

Set up and grow Texas Instruments educational technology business in India
Own and manage the P & L as a start up business unit within TI India
Strategise and execute marketing programs for TI brand awareness and acceptance
Establish relevant distribution and partnership models for each product category
Create a framework for education stakeholder buy-in and loyalty to TI products

Sales & Marketing LeadershipLeadershipTeamworkMarketing LeadershipMarketing StrategyStrategic Partnerships

Intel technology india pvt. ltd.

2 roles

General Manager - MNC OEM Biz

Promoted

Oct 2010 – Apr 2011 · 6 mos

Manage Intel's MNC OEM Business in India contributing to 65% of Sales. Lead the 5 member MNC account management team and set the charter for growth.
Manage revenue and other biz goals with large customers like Dell, HP, Acer, and Lenovo.
Own the charter for overall business growth –Volume, ASP & Mix across product categories
viz. DT, NB & Servers
Establish strategic partnership frame work and executive engagement
Plan and invest in joint marketing campaigns for sales generation
Set agenda and motivate team for right biz results

Sales & Marketing LeadershipLeadershipTeamworkMarketing LeadershipMarketing StrategyStrategic Partnerships