Aug 2023 – Present · 2 yrs 7 mos · New York, United States · Remote

• OFFLINE (formerly Solana NYC Alliance), powered by the Solana Foundation, is a public initiative dedicated to fostering in-person connections, meaningful relationships, and innovation within the Solana ecosystem. With over 30+ global events hosted, we've collaborated with leading crypto brands, including Big Brain Ventures, Jito, Magna, Superteam and more, while growing a thriving community of 8,200+ founders and developers.

Jul 2023 – Jul 2024 · 1 yr

• Contributing on emerging tech, digital marketing and generational trends.

Sep 2021 – Present · 4 yrs 6 mos

Jan 2020 – Jul 2021 · 1 yr 6 mos · New York, New York, United States

• With an aggregated follower count of 275,000+ users, my day-to-day consisted of creating strategy, curating original content (copy, graphics, gifs, videos), and analyzing social metrics for Pride Global and its nine other subsidiaries, including Russell Tobin, Pride HEALTH, and PrideOne.
• Over a twelve-month period:
• ∙ Acquired 57,000+ followers (28% increase) across all Pride Global accounts.
• ∙ Boosted website acquisition 112% by optimizing social media strategy, posting time, and identifying consumer demographics.
• ∙ Increased engagement rate 150% by producing unique content and analyzing follower behavior while maximizing awareness of our twelve international offices located around the United States, India, and London.
• ∙ Grew social media lead gen 30% by spearheading KPI-driven social media efforts.
• ∙ Recorded, tracked, and analyzed marketing efforts according to ROI metrics to find trends and locate success in developing an effective strategy for future marketing campaigns.

Dec 2018 – Present · 7 yrs 3 mos · New York, New York

• ZEITGEIST Labs manages, grows, and advises various organizations' digital presence. Industries we serve include Entertainment (gaming, sports, music, film, TV) and Empowerment (crypto, staffing, tech, healthcare, wellness, financial services, AI) sectors.
• Our services include:
• Fractional CMO Support
• Event Production + Promotion
• Social Media Management + Strategy
• Media Relations (Public Relations) + Thought Leadership
• Go-To-Market (GTM) Strategy
• Influencer Outreach & Management
• Project Management
• Demand Gen (Paid Ads, SEO & more)
• Content Creation (Graphic Design, Film, Product Photography, Copywriting)
• Consulting Services
• Clients: Solana Foundation, NFL Rivals, Wu-Tang, Story Protocol, NEAR, CyberFrogs, Deadmau5's Pixelynx, Mythical Games, Kreechures (1st NFT Project on Solana), Unchained, Hype Talent, IntelliDynamics, Sovana, Petroteq, Samurai Saga, and more.

Dec 2018 – Mar 2023 · 4 yrs 3 mos · Manhattan, New York

• Drives all online marketing initiatives to deliver targeted KPI’s through paid advertising, search optimization, content marketing, and organic traffic. Also strategizes and executes marketing campaigns across all social platforms.
• Consults with internal team daily to ensure all website, social, and marketing campaigns are consistent with what customers desire.
• Responds to questions, comments, and concerns across Facebook, Instagram, and other channels as needed. Exemplifies the brand voice and tone in all community interactions.
• Within first 3 years, increased social engagement by 125% and drove website traffic up 400%.

Jun 2018 – Dec 2019 · 1 yr 6 mos · Manhattan, New York

• at Facebook via Russell Tobin
• Data Collection: Performed field data collection from businesses and designated venues across 15 states to support Facebook’s consumer, business, and ad products. Exceeded personal bi-annual goal by 150%.
• Project Operations: Briefed with managers on operations and requirements to facilitate efficiency, security, and timeliness during ongoing operations.
• Training Documentation: As part of the now global project's initial team, assisted with creating training documentation that outlined best practices.
• Data Admin: Directly assisted team lead on the East Coast - by creating a more efficient data collection system to organize and orchestrate tens of thousands of data records.

Jan 2018 – May 2018 · 4 mos · Manhattan, New York

• Sample Trafficking: Managed and facilitated all incoming and outgoing samples, shipments and inventory within Louboutin’s North American press office.
• Document Management: Monitored daily press coverage and composed corporate reports that assessed all notable social, print and online coverage.
• Front Desk Operations: Maintained messenger relationships, logbooks, and phone calls on a day-to-day basis.
• Event Support: Assisted press team with special events and research projects as needed.

Jan 2017 – Dec 2017 · 11 mos · New York, New York

• Intern Management: Trained and supervised seven interns to fulfill office needs and front desk operations.
• Office Scheduling: Provided administrative support to company and CEO’s calendar - i.e. answered phones, coordinated meetings, arranged conference calls and created complex travel arrangements.
• Production Assistance: Supported CS Team with clients - Hugo Boss, Philipp Plein, La Perla, Diane Von Furstenberg, TAG Heuer, and Brooks Brothers. Assisted during set up, execution, and strike of each event.
• Show Preparation: Created press kits, collection kits, call sheets, and backstage lists.
• Inventory Organization: Regularly assisted with sourcing vendors and managed inventory within storage warehouse as well as on-site.

Aug 2016 – Dec 2016 · 4 mos · New York, NY

• Fashion GPS: Handled returns and send outs from magazines and stylists on a daily basis.
• Showroom Organization: Kept the showroom neat and presentable for appointments.
• Merchandise Trafficking: Worked closely with messenger services to ensure that all samples get to and from the showroom a timely manner.
• Specialized Tasks: Assisted PR executives with projects as needed.

May 2016 – Aug 2016 · 3 mos · New York, NY

• Event Production: Worked directly with SUITED team to plan, develop and execute PR events (i.e. Bespoken x Suited After Hours & New York Fashion Week: Men's Events)
• Client Communications: Worked in close liaison with the Editor-in-chief by maintaining relations with showrooms, PR Contacts, and Industry professionals.
• Social Media Management: Assisted with strategizing a meticulous social media calendar for the publication.
• Shipments + Direct Orders: Handled all magazine send-outs and tracked domestic and international orders.

Feb 2016 – Feb 2017 · 1 yr · Upper East Side

• Website Consultant: Produced luxury boutiqueʼs website through Squarespace and updated on a regular basis.
• Social Media Management: Maintained the companyʼs social media platform.
• Retail Experience: Assisted in stocking new product, creating clothing displays and working the cashier.
• Customer Service: Provided customers with inquiries - styling tips, and product knowledge.

Aug 2015 – Dec 2015 · 4 mos · Manhattan, New York

• Public Relations: Actively communicated with editorial representatives and fashion bloggers to handle send-outs and returns.
• Event Coordination: Directly assisted the Public relations team with all NYFW events.

Dec 2014 – Feb 2016 · 1 yr 2 mos · 257 West 38th Street New York, New York

• Organizational Strategies: Created weekly objectives to organize companyʼs internet presence, based on management priorities, policy directions, and goals.
• Blog Development: Developed Kevin Johnn's website, online shop, and blog.
• Event Coordination: Organized yearly sample sale and coordinated Kevin Johnnʼs S/S 2016 Showcase.
• Public Relations: Actively communicated with editorial representatives and fashion bloggers to handle send-outs and returns.