Jul 2020 – Jun 2023 · 2 yrs 11 mos

• INFUSEmedia is a fully integrated, data-fueled, demand generation engine designed to help B2B organizations drive qualified interest. Our omnichannel approach helps us identify, qualify, and produce actionable engagement. Supported by the latest innovations in digital marketing, we generate leads by strategically promoting content through social, programmatic, mobile, and direct outreach campaigns. We leverage INFUSEmedia’s content marketing engine, data-driven demand generation tactics, and a 138M+ global database of B2B decision-makers in 24 verticals to reach target audiences with precision and scale. Our proprietary demand generation solutions include content marketing, ABM, intent-driven marketing, brand amplification, and more.

Apr 2019 – Jul 2020 · 1 yr 3 mos

• Develop new business via telephone and mass communication such as email and social media to introduce the solution and identify appropriate buyers within the target market.
• Follow up on leads and conduct research to identify potential prospects.
• Conduct a needs analysis and determine the prospect's pain points to determine solution will speak to those needs.
• Build and cultivate prospect relationships by initiating communications and conducting follow-up communications in order to move opportunities through the sales funnel.
• Work with the VP of Sales to develop and grow the sales pipeline to consistently meet quarterly revenue goals.
• Manage data for new and prospective clients within CRM, ensuring all communications are logged, information is accurate and documents are attached.
• Prepare and analyze sales pipeline reports and dashboards.