Karan Rawat

Co-Founder

Mumbai, Maharashtra, India15 yrs 4 mos experience
Highly Stable

Key Highlights

  • 18+ years of strategic brand marketing experience.
  • Consulted over 100 brands across diverse industries.
  • Awarded Most Promising Strategic Brand Marketer of the Year โ€“ 2023.
Stackforce AI infers this person is a strategic brand marketing expert with extensive experience in consumer goods and digital marketing.

Contact

Skills

Core Skills

Brand MarketingMarketing Strategy

Other Skills

Active Template Library (ATL)AdvertisingAnalytical SkillsB2B MarketingBrand CommunicationBrand CreationBrand PerformanceBrand StorytellingBrand StrategyBrand experienceBrand positioningBudget ManagementCampaignsCommunications StrategyCommunity Development

About

๐—›๐—ฒ๐˜†, ๐—œโ€™๐—บ ๐—ž๐—ฎ๐—ฟ๐—ฎ๐—ป ๐Ÿ‘‹I help brands grow with clarity and simplified systems โ€” not just tactics.Most second-generation consumer businesses I work with face the same hidden problem:๐Ÿ”น ๐™Ž๐™–๐™ก๐™š๐™จ ๐™™๐™š๐™ฅ๐™š๐™ฃ๐™™ ๐™ค๐™ฃ ๐™ฉ๐™๐™š ๐™›๐™ค๐™ช๐™ฃ๐™™๐™š๐™ง ๐Ÿ”น ๐˜ฝ๐™ง๐™–๐™ฃ๐™™ ๐™™๐™š๐™ฅ๐™š๐™ฃ๐™™๐™จ ๐™ค๐™ฃ ๐™ฉ๐™๐™š ๐™›๐™ค๐™ช๐™ฃ๐™™๐™š๐™ง ๐Ÿ”น ๐˜พ๐™ช๐™จ๐™ฉ๐™ค๐™ข๐™š๐™ง ๐™š๐™ญ๐™ฅ๐™š๐™ง๐™ž๐™š๐™ฃ๐™˜๐™š ๐™™๐™š๐™ฅ๐™š๐™ฃ๐™™๐™จ ๐™ค๐™ฃ ๐™ฉ๐™๐™š ๐™›๐™ค๐™ช๐™ฃ๐™™๐™š๐™งSo growth feels busy, stressful, and fragile.๐—ช๐—ต๐—ฎ๐˜ ๐—œ ๐—ฑ๐—ผ?I help second-gen founders of consumer brands stop being the only ones their business growth depends on โ€” by building brand clarity, simplified systems and scalable solutions their teams can sell and deliver from.๐™๐™๐™–๐™ฉ ๐™ข๐™š๐™–๐™ฃ๐™จ:โœ… clearer positioningโœ… aligned teamsโœ… consistent sellingโœ… better repeat customersโœ… less founder bottleneck๐—ช๐—ต๐˜† ๐—บ๐—ฒ?I bring a strategic + design-thinking approach shaped by 18+ years across business models, user flows, and brand stories โ€” focused on building things that actually get adopted, not frameworks that look good and die.Iโ€™ve worked with legacy brands, funded startups, and family-grown consumer businesses, and I also collaborate closely with design firms, brand strategy studios, and advertising agencies to turn thinking into execution.๐—”๐—น๐—ผ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐˜„๐—ฎ๐˜† ๐—œโ€™๐˜ƒ๐—ฒ:๐Ÿ† Worked with 100+ brands across FMCG, retail, D2C, tech, and services๐Ÿง  Solved 500+ brand, GTM, CX, and growth briefs๐Ÿš€ Built and launched new brands, platforms & experiences for SMEs, startups, and top Indian brands๐ŸŽ“ Mentored 1000+ MBA & design students across workshops and programs๐Ÿ… Awarded โ€œMost Promising Strategic Brand Marketer of the Year โ€“ 2023โ€ by Business Mint, along with multiple national & industry recognitions๐—ช๐—ต๐—ฎ๐˜ ๐˜†๐—ผ๐˜‚โ€™๐—น๐—น ๐—ด๐—ฒ๐˜ ๐—ณ๐—ฟ๐—ผ๐—บ ๐—บ๐—ฒ ๐—ต๐—ฒ๐—ฟ๐—ฒ?Youโ€™ll see content on:๐Ÿ“Œ Brand clarity that teams can actually use๐Ÿ“Œ Why customers buy once (and how to fix it)๐Ÿ“Œ How to remove founder dependence๐Ÿ“Œ How to design repeatable sales & experience systems๐Ÿ“Œ How AI & tech can simplify brand and growth๐Ÿค ๐—ช๐—ฎ๐—ป๐˜ ๐˜๐—ผ ๐˜„๐—ผ๐—ฟ๐—ธ ๐˜๐—ผ๐—ด๐—ฒ๐˜๐—ต๐—ฒ๐—ฟ?โœ…If youโ€™re building a business or brand that should grow beyond you, youโ€™re in the right place. โœ…If youโ€™re a second-gen founder looking for clarity, direction, and scalable systems: ๐Ÿ‘‰ ๐—•๐—ผ๐—ผ๐—ธ ๐—ฎ 1-๐˜๐—ผ-1 ๐—ฐ๐—ผ๐—ป๐˜€๐˜‚๐—น๐˜๐—ถ๐—ป๐—ด ๐—ฐ๐—ฎ๐—น๐—น ๐˜„๐—ถ๐˜๐—ต ๐—บ๐—ฒ ๐—ฏ๐˜† ๐—ณ๐—ถ๐—น๐—น๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐˜€๐—ต๐—ผ๐—ฟ๐˜ ๐—ณ๐—ผ๐—ฟ๐—บ & ๐˜€๐—ฐ๐—ต๐—ฒ๐—ฑ๐˜‚๐—น๐—ฒ ๐˜๐—ถ๐—บ๐—ฒ ๐˜ƒ๐—ถ๐—ฎ ๐—บ๐˜† ๐—–๐—ฎ๐—น๐—ฒ๐—ป๐—ฑ๐—น๐˜† ๐—น๐—ถ๐—ป๐—ธ : https://calendly.com/breakthroughwithkr/45_minIf any of this feels familiar, youโ€™re not alone.Happy to chat when youโ€™re ready.

Experience

Brand with karan

Strategy Consultant

Apr 2025 โ€“ Present ยท 11 mos ยท Mumbai, Maharashtra, India ยท Hybrid

  • Fixing leaky funnels
  • Defining Consumer Persona, Mapping journeys
  • Growth Hacks and CX solutions
  • Building Differentiated Brand Positioning
  • Strategic Brand Hacks for Retention
Brand MarketingMarketing StrategyConsumer InsightConsumer BehaviorDigital StrategyBrand experience+3

Vector brand solutions

Vice President - Strategy

May 2023 โ€“ Apr 2025 ยท 1 yr 11 mos ยท Mumbai, Maharashtra, India ยท Hybrid

Active Template Library (ATL)Problem SolvingCommunity DevelopmentBrand CommunicationContent StrategyMarketing Campaigns+37

Breakthrough with karan rawat

Founder + Strategic Brand Creator & Marketer (Consulting)

Sep 2021 โ€“ Present ยท 4 yrs 6 mos ยท Mumbai

  • Consulting agencies and tech startup clients on building brands, GTM and holistic marketing approach.
  • Connecting dots across various touch points.
  • Building brand experience and key touch points including core brand elements, website, app, etc.
  • Holistic marketing strategy including offline and online.
  • Coaching Brand Strategy and Growth Hacks
  • Some Recent work:
  • Consulting LITEMED(a wearable medtech product solutions start-up in space of pain reduction ) on Brand Creation from scratch, to crafting the positioning and guiding on all marketing needs to gear up for BtoB launch
  • Creating integrated marketing plan + execution for RIO INNOBEV (Fruit + Fizz & Energy drink brands ) with CLAY STRATEGY & DESIGN FIRM
  • Consulted for a large Rice brandโ€™s core digital website; Re-branding of a legacy vinegar company; Ecom ready website approach, flow and design structure of a D2C Premium beauty brand ; Design strategy/strcture for a fintech startup with ASYMMETRIQUE
  • Coaching & courses: Have launched my online productized courses, Live coaching to help young professionals to become strategic brand creators & bootcamps at MBA + design institutes
Active Template Library (ATL)Problem SolvingCommunity DevelopmentBrand CommunicationContent StrategyMarketing Campaigns+37

Freelance

Brand and Marketing Strategy Consultant

Jul 2021 โ€“ Sep 2022 ยท 1 yr 2 mos

Active Template Library (ATL)Problem SolvingCommunity DevelopmentBrand CommunicationContent StrategyMarketing Campaigns+37

Asymmetrique

5 roles

Executive Director - Brand Experience

Apr 2021 โ€“ Jun 2021 ยท 2 mos

Active Template Library (ATL)Problem SolvingCommunity DevelopmentBrand CommunicationContent StrategyMarketing Campaigns+38

Associate Director / Director - Consulting

Jul 2019 โ€“ Mar 2021 ยท 1 yr 8 mos

  • Partnering with clients in brand direction and overall business growth
  • Connecting dots across various mediums and touch points to enable a seamless Brand Experience aligned to consumer needs and category insights
  • Consulting clients on building 'Digital Brand Assets'
  • Enabling design thinking processes to create long term solutions for clients
  • Working on business growth of the consulting vertical
  • Consulting e-commerce and ROI vertical clients on overall brand and marketing strategy
Active Template Library (ATL)Problem SolvingCommunity DevelopmentBrand CommunicationContent StrategyMarketing Campaigns+39

Principal Consultant

Promoted

Jul 2017 โ€“ Jun 2019 ยท 1 yr 11 mos

Active Template Library (ATL)Problem SolvingCommunity DevelopmentBrand CommunicationContent StrategyMarketing Campaigns+33

Sr. Consultant - Experience Brands

Promoted

Jul 2015 โ€“ Jun 2017 ยท 1 yr 11 mos

  • Creating Brand briefs
  • Conceptulising new brands and guiding the design team with consumer, brand and industry insights
  • Stratgeic partner in launching e-commerce portal for MNC and other online portals
  • Brand Experience custodian for a set of brands
Active Template Library (ATL)Problem SolvingBrand CommunicationMarketing CampaignsCommunications StrategyCreative Strategy+28

Brand Experience Strategist

Jan 2014 โ€“ Jun 2015 ยท 1 yr 5 mos

  • Understanding Consumer Journeys
  • Creating Experience Design Solutions across the Brand Touch Points
  • Brand Design Strategy based on Consumer Behavioural Insights
  • Planning
  • Design Management
  • Developing Shopper Experience Ideas
Problem SolvingCreative StrategyBrand MarketingIntegrated MarketingStrategic ThinkingFast-Moving Consumer Goods (FMCG)+9

Saatchi & saatchi x

Associate Account Director

Aug 2013 โ€“ Jan 2014 ยท 5 mos ยท Mumbai Area, India

  • Saatchi & Saatchi Xย is a Shopper Marketing agency working on the fundamental ofย 'Improving Shoppers' Lives'ย  through:
  • Findingย meaningful insightsย that drive shopping behavior
  • Creatingย intuitive shopping experiences
  • Providing solutions thatย trigger buying momentum both in-store and out-of-store
Problem SolvingCreative StrategyStrategic ThinkingFast-Moving Consumer Goods (FMCG)Market ResearchCross-functional Collaborations+3

Jwt

Design Management Consultant

Nov 2009 โ€“ Jul 2013 ยท 3 yrs 8 mos ยท Mumbai Area, India

Problem SolvingCreative StrategyStrategic ThinkingFast-Moving Consumer Goods (FMCG)Market ResearchCross-functional Collaborations+3

Idiom design and consulting

2 roles

Design Manager

Jun 2008 โ€“ Sep 2009 ยท 1 yr 3 mos

  • Project management, client servicing, vendor management, business development, Public relations etc.
Problem SolvingCreative StrategyStrategic ThinkingFast-Moving Consumer Goods (FMCG)Market ResearchCross-functional Collaborations+3

Trainee Design Manager

Feb 2008 โ€“ May 2008 ยท 3 mos

Problem SolvingCreative StrategyStrategic ThinkingFast-Moving Consumer Goods (FMCG)Skin CareCross-functional Collaborations+1

Education

MIT Sloan Executive Education

MIT's Online Certificate Course โ€” Design Thinking and Innovation

Jan 2017 โ€“ Jan 2017

Welingkar Institute of Management

PGPRM (from Bangalore) โ€” Retail management with focus on Business Design

Jan 2006 โ€“ Jan 2008

Digital Marketing Institute

Professional Diploma in Digital Marketing (PDDM)

Jan 2013 โ€“ Jan 2014

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