May 2023 – Aug 2023 · 3 mos · San Francisco Bay Area · On-site

• Developed a US market entry strategy through 40+ interviews with global sales teams and customers and strategically prioritizing key customer segments and developing use cases, uncovering a $XXB TAM and resulting in a $XXM revenue impact in the US

Apr 2021 – Apr 2022 · 1 yr · Bangalore Urban, Karnataka, India · Hybrid

• Established 12-month product strategy and product roll-out plan by driving user and competitor research, and identifying new markets in EdTech, helping secure VC funding
• Led 12-member cross-functional team (marketing, content, design) to develop and drive go-to-market strategies, and marketing campaigns across digital channels, acquiring 50K+ users within 6 months
• At Studyoom, we were building edtech platform to make K-12 education accessible and affordable for students across rural areas in India.

Jul 2015 – Dec 2021 · 6 yrs 5 mos · Bengaluru, Karnataka, India · On-site

• Led the startup from pre-seed stage to a successful exit as a founding member - I led product, growth, biz dev and ops teams, and helped scale the product to 12M users and xMn ARR.
• At Tinystep (now acquired by Good Glamm Group), we helped mothers connect with and support each other throughout their parenting journey.