Jan 2023 – Mar 2024 · 1 yr 2 mos

• Achieved 30% monthly growth, 50% increase in in-app conversions, and 33% rise in user engagement through strategic initiatives to improve user journey and enhance in-app functionality through personalised merchandising, cross-selling, improving supply and multiple iterations across the user funnel.
• Enhanced user activation by 30% and retention by 15%, successfully re-engaging 5% of previously churned users by identifying key reasons behind churn and implementing comprehensive engagement activities , personalised marketing communication and user feedback loops
• Converted 20% of core users into power users and increased their wallet share by 11% by creating through analysis of user potential and need for deeper engagement by running a loyalty program and building a community.

Feb 2022 – Dec 2023 · 1 yr 10 mos

• Led a team of 19 to key account managers to grow the electronics accessories category from 8 Cr monthly to 21 Cr monthly GMV . Oversaw brand relationship, PnL , Ad sales, inventory planning, first party buy and sell and in-app merchandising and events
• Improved profitability by 8% and reduced returns burn rate by 35% through optimising cost and improving capability by multiple iterations of warranty standardisation, reducing leakages, frauds and educating customers and by improving pricing mechanism and adding product features like ladder and contract pricing . Also inventory management and first party buy and sell improved by getting right vendors and improving operations.
• Increase contribution of key accounts by 2X through relationship management and executing JBPs by running incentive schemes, priority merchandising, BTL marketing and price improvement through scale

Jul 2021 – Feb 2022 · 7 mos

• Led a team of 3 key account managers and ran the consumer electronics and personal healthcare business and worked upon improving the supply, merchandising and launching new age electronics category like smartwatches, action camera , tripod etc
• Reduced burn rate by 20% and increased buyer repeat percentage by 30% through targeted cost-reduction strategies and launched customer engagement programs that fostered a more sustainable financial model and improved customer retention
• Increased monthly GMV from 1 cr to 3 cr through expanding the category's market share and revenue, in a highly competitive and innovation-driven sector by implementing a comprehensive growth strategy that included assortment expansion, competitive pricing, and promotional campaigns, leading to significant increases in sales volume and GMV

Apr 2017 – Jun 2021 · 4 yrs 2 mos

• Built 3 Zonal teams, hiring 6 Regional Leads and over 200 Sales Executives to establish a robust sales network to support regional growth initiatives by strategically recruiting and training a skilled sales force into zonal teams to effectively cover key markets, leading to enhanced market coverage and increased sales performance to make the Udaan has the widest distribution in this region
• Expanded Electronics category to 20K monthly transactions and 100 crore monthly GMV in East and NorthEast India by targeting significant market penetration and revenue growth and executing it by building processes like routing, product placement and repeat purchases
• Launched and scaled major brands like Samsung, Harman, Infinix and Boat making substantial contributions on a national level by btl marketing, focusing on class AB buyers, designing trade schemes, training and continuous rigour

Nov 2015 – Mar 2017 · 1 yr 4 mos · Pune Area, India

• Led a diverse team of over 120 professionals, including Sales Executives, Operations Managers, an HR Manager, and delivery personnel by coordinating the recruitment, training, and management of a multifaceted team to ensure smooth operations and meet business objectives.
• Achieved a consistent 27% monthly growth following the launch of operations in Pune through expansion initiative aimed to capture market share in a new geographical location by managing the launch, focusing on strategic marketing and sales efforts to rapidly gain traction and achieve significant growth
• Outperformed revenue targets in Pune by leveraging innovative strategies to outperform established markets like Hyderabad and Chennai, showcasing effective team leadership and market strategy execution. Made Opinio to be the biggest partner for key accounts like Mcdonalds, KFC, Subway and Faasos in Pune

May 2015 – Nov 2015 · 6 mos · Kolkata Area, India

• Cross-departmental training in various business verticals and departments in the bank covering majorly in the business internet banking product E-net.
•  Executed strategic marketing plans for the products or products line through market research, competitive analysis, pricing, customer engagement, and business planning for digitalization. Worked on Oracle Flexcube and MIS to determine the potential customers, co—ordinated with the branches and customer care to activate them and then work on product binding and make the customer a regular user.
•  Drove the customer Digital Engagement strategy & road map for focused segments of internet banking and mobile banking
•  Drove the Digital channel on a regular basis to meet the monthly targets on spends/activation & cross- sell. Trained relationship managers and personal bankers about digitalisation
•  Managed the Customer Life cycle for the first 100 days from strategic planning to tactical activities by co-ordinating with the sales team and relationship manager for digitalization
•  Tracked Actual vs. Budget & ensure minimal variance with different digital products in different portfolios
•  Took regular feed-back from customers and channels and sent daily reports to the product team in Mumbai
•  Pitched and converted SME and MSME customers to use E-Net and made them a regular on this platform
•  Conducted workshops where SME and MSME are trained on how to go digital

Apr 2014 – Jun 2014 · 2 mos · Ahmedabad Area, India

• Determining the banking potential of DCB Bank in Kadi, Gujarat.
•  Explored market opportunities for DCB bank in Kadi. Conducted primary research on that area and surveyed competing banks, local business and local people.
•  Performed market landscape analysis for DCB bank and all its third party products for the new branch
•  Estimated the demand and revenue of that branch and also projected Profit and Loss statement with break-even period
•  Determined the location and staffing of the branch and also the focus products for the first year
•  Designed the BTL marketing campaign and also the budget required to conduct it

May 2012 – Jul 2012 · 2 mos · Durgapur Area, India

Jan 2012 – Jan 2014 · 2 yrs

• Co-founded this website as a place where creative people can showcase their writings, paintings, art, photography and humor . I used to handle the PR and marketing . Conducted many online competitions.

May 2011 – Jun 2011 · 1 mo

• I worked in the workshop at Howrah, West Bengal. I learnt about the timing of the gear and learnt about transmissions through a hands-on experience.