Anuradha Balasubramanian

Co-Founder

Chennai, Tamil Nadu, India23 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over two decades of experience in driving growth.
Expert in cross-functional collaboration and marketing strategies.
Led successful market entries and product innovations.

Stackforce AI infers this person is a seasoned leader in B2C and EdTech industries with a strong focus on product management and marketing strategies.

Contact

Skills

Core Skills

Product ManagementMarketing StrategyGtmBusiness StrategyBusiness DevelopmentBrand MarketingProduct MarketingEdtechProduct LaunchB2c Marketing

Other Skills

Account ManagementCentre of excellenceChannel PartnersCoachingCommunicationConsumer GoodsCustomer AcquisitionE-LearningEntrepreneurshipExecutive LeadershipFast-Moving Consumer Goods (FMCG)Global Cross-Functional Team LeadershipGo-to-market StrategyInternational ExpansionKey Account Management

About

With over two decades of experience, I specialize in driving growth and operational excellence across diverse business models, including B2B, B2C, C2C, and D2C. At Poshmark, I lead global teams spanning marketing, product management, and marketplace operations to execute data-driven strategies that enhance user acquisition, engagement, and retention while reflecting organizational values. My expertise lies in fostering cross-functional collaboration with geo-distributed teams to deliver impactful marketing campaigns and scalable solutions. Passionate about empowering teams and building agile organizations, I remain committed to aligning business goals with meaningful community engagement.

Experience

Poshmark

3 roles

Senior Director - Product, Marketing, Ops and Support

Promoted

Jul 2025 – Present · 8 mos

Director - Marketing, Product and Marketplace Ops

Jan 2024 – Present · 2 yrs 2 mos

Led the Geo-Collab team in executing impactful marketing campaigns tailored to Poshmark's diverse community.
Developed a strategic product roadmap that aligned innovation with business objectives, enhancing user journeys.
Managed marketplace operations with a strong emphasis on fraud prevention and compliance, ensuring user safety.

Product ManagementGlobal Cross-Functional Team LeadershipBusiness DevelopmentMarketing Strategy and OperationsMarketing Strategy

Director - International Expansion

Oct 2020 – Dec 2023 · 3 yrs 2 mos

I successfully led Poshmark's entry into the Indian market, focusing on strategic growth and operational excellence.
Developed and executed go-to-market strategies, enhancing brand visibility and user engagement.
Oversaw comprehensive marketing initiatives, including influencer partnerships and community programs.
Managed growth budgets to ensure financial sustainability and scalability of operations.

Product ManagementGTMProduct MarketingMarketing StrategyProduct LaunchCentre of excellence+7

Iit madras research park

Chief Marketing Officer

Feb 2020 – Oct 2020 · 8 mos · Greater Chennai Area

At IIT Madras Research Park, I spearheaded marketing strategies that bridged the gap between academia and industry. My role involved acquiring high-impact clients and fostering partnerships to drive innovation in deep-tech sectors. I also led efforts to support the IITM Incubation Cell and collaborated with key industry bodies to strengthen the entrepreneurial ecosystem in India.

Product MarketingMarketing StrategyBrand MarketingBusiness DevelopmentBusiness StrategyCustomer Acquisition

Self.

Independent Consultant

Aug 2012 – Present · 13 yrs 7 mos · India

strategic consulting services across marketing, growth, restructuring, and scaling for SMBs, start-ups, incubators, accelerators, non-profits, and social organizations at various stages of development. My focus is on delivering actionable insights and tailored solutions to drive sustainable growth and operational efficiency.

Team ManagementMarketing StrategyEntrepreneurshipBusiness Strategy

Syona cosmetics

Co-Founder & Director

Jul 2012 – Dec 2019 · 7 yrs 5 mos · India

Co-founded Syona Cosmetics, where I directed the growth and development of a natural skincare brand.
Oversaw the entire product lifecycle, from launch to enhancements, ensuring market relevance and customer satisfaction.
Led cross-functional teams to innovate and deliver customer-centric products, driving long-term growth.
Raised multiple funding rounds, scaling the business to profitability and facilitating a successful exit in 2019.

Product ManagementProduct MarketingProduct LaunchConsumer GoodsBrand MarketingB2C Marketing+2

Heymath!

Head - Product marketing & Account Management

Jul 2008 – Jun 2012 · 3 yrs 11 mos · Greater Chennai Area

Led the product management, go-to-market strategy, pre-sales, and account management for a leading Ed-tech product in the K-12 space.
Managed large institutional accounts with national and international presence, including government and Ministry of Education projects.
Collaborated with cross-functional teams to innovate training models for diverse global markets, including India, Singapore, South Africa, and the USA.

Product LaunchBrand MarketingB2C MarketingTrainingEdtechProduct Marketing

Vodafone

Manager - Prepaid and Post Paid Product

Aug 2004 – Apr 2008 · 3 yrs 8 mos

Managed the financial design and technical viability of prepaid and postpaid plans, driving subscriber and revenue growth.
Collaborated effectively with cross-functional teams, including Training, IT, Network, Customer Service, Legal, and Finance.
Enhanced infrastructure productivity by training and monitoring channel partner representatives.
Recognized as the “Most Valued Employee” and identified as an “Emerging Leader” for fast-track leadership growth roles.

Product LaunchB2C MarketingFast-Moving Consumer Goods (FMCG)

Cavin kare private limited

Product Manager

Jun 2002 – Jul 2004 · 2 yrs 1 mo · Chennai

Managed product and brand strategies at Cavin Kare, enhancing market presence and driving growth.
Directed new product development initiatives tailored for both domestic and international markets.
Cultivated strong relationships with sales teams and channel partners to achieve ambitious sales targets.
Managed comprehensive marketing budgets and coordinated with agencies to ensure effective product communication.

Product LaunchConsumer GoodsBrand MarketingB2C MarketingFast-Moving Consumer Goods (FMCG)Product Management