Jan 2023 – Jul 2024 · 1 yr 6 mos

• Leading integrated GTM Strategy for Cognizant’s investments and business in the CX and MarTech space.

Jan 2022 – Jan 2023 · 1 yr

• Leading GTM for New Logos in Retail, Consumer Goods, Travel & Hospitality.
• Driving integrated sales across Experience, Engineering, Cloud, and Data, Analytics, AI.

Jan 2021 – Jan 2022 · 1 yr

• Lead strategic digital growth opportunity offering strategy, offering development, go to market, and sales for Retail, Consumer Goods, Travel, and Hospitality industries.
• Responsible for formalizing & growing our business in Commerce, CX, EX, Content, MarTech, and AI through the integration of Cognizant Digital's capabilities across Digital Experience, Digital Engineering, Analytics & AI, IOT, and Digital Strategy.

Jan 2020 – Dec 2020 · 11 mos

• I am responsible for the P&L and growth of Cognizant's "agency" business in North America across digital Strategy, Research, Design, Content, Marketing, MarTech, eCommerce, and App/Web Technology. This includes responsibilities in offering development, sales strategy, sales, marketing, and operations. My team includes sales leaders and solution specialists across the digital stack.

Jun 2017 – Jan 2020 · 2 yrs 7 mos

• Cognizant Digital Business is helping its clients understand the challenges of the Digital future and develop plans to meet them.
• As a Digital Partner within the Travel & Hospitality industry vertical, with a specific focus on Hotels, Food Service, and Auto Rentals, I am helping shape our industry points-of-view and define our industry platforms by bringing together the best of what Cognizant Digital Business has to offer across Cognizant, IdeaCouture, ReD, Mirabeau BV, etc.
• Whether applying foresight led innovation, building IOT platforms, or using analytics and cognitive computing to evolve the customer experience, Cognizant Digital Business is purpose built to help our clients thrive in 2017 and 2025.

Nov 2015 – May 2017 · 1 yr 6 mos

• In January 2015 Cognizant launched Digital Works http://www.cognizant.com/cognizantdigitalworks -- a new consulting organization focused on delivering transformative digital strategy, design, and technology implementation to support innovation, marketing, e-commerce and operations across every industry.
• Within Digital Works I was responsible for running the Digital Strategy team for the Products & Resources vertical. An expansive collection of sub-verticals (retail, consumer goods, travel, hospitality, manufacturing, logistics, energy, and utilities), I had responsibility for leading all Digital Strategy projects and pursuits, with a focus on Digital Transformation and Digital Innovation.

Oct 2014 – Nov 2015 · 1 yr 1 mo

Mar 2012 – Sep 2014 · 2 yrs 6 mos

• Leverage analytics foundation to help clients use data to focus on the right areas of opportunity and use retail strategy expertise to develop best-in-class experiences and marketing solutions. Work collaboratively with client’s executive leadership to understand their business at a deep level and ensure the right decisions are made for their specific business objectives.
• Serve as Director of eCommerce for leading food gifts Brand during critical holiday season
• Provide integrated marketing and experience solutions that generate tangible results across, digital, media buying, and traditional agencies
• Manage teams of 20+ SMEs across 9 disciplines and 3 geographies
• Develop omnichannel marketing solutions, reducing the friction between digital and brick & mortar businesses
• Led strategy and development for the award winning ProposalPro native application
• Developed expertise in David strategies to help challenger Brands achieve more while spending less than leading competitors
• Achieved 20%+ revenue growth across each of my clients annually

Jul 2010 – Feb 2012 · 1 yr 7 mos

• Lead Chicago office analytics team, drove strategy for over a dozen leading retail Brands, and developed new capability sets & monetized offerings for the practice.
• Developed comprehensive dahsboarding suite & approach
• Lead tooling implementation both in-line and through tag management systems
• Created automated attribution utility to quantify interactions between marketing tactics
• Implemented a forecasting methodology to predict the return of incremental investment and maximize ROI
• Developed roadmaps to grow programs to best in class for multiple Brands
• Implemented Testing, Optimization, and Personalization programs

May 2009 – Jul 2010 · 1 yr 2 mos