Feb 2024 – Present · 2 yrs 2 mos

Jun 2022 – Mar 2025 · 2 yrs 9 mos

Aug 2020 – Present · 5 yrs 8 mos · San Francisco, California, United States

• The Revenue Collective is a private, invitation-only community of sales and marketing executives at growth-focused companies.

Jan 2019 – Apr 2019 · 3 mos

• The first Product Marketing hire. Built and managed a team that’s responsible for:
• Buyer Persona, Ideal Customer Profile, and Use Cases
• Product Positioning & Messaging
• Win Loss Analysis
• Product Launches
• Competition
• Sales Enablement
• Content & Support Marketing Campaigns
• Analyst relations

Sep 2017 – Jan 2019 · 1 yr 4 mos

Nov 2015 – Sep 2017 · 1 yr 10 mos · San Francisco Bay Area

• Responsible for product launches, go-to-market strategy planning and execution, product positioning and messaging, and sales enablement development.
• Product marketing and sales enablement:
• Launched products and a new product category globally, including HP Elite x3 which was named in 24 "Best of" lists for Mobile World Congress 2016, and others.
• Developed product positioning, messaging, customer pitch decks, and vertical use cases.
• Created key marketing and sales assets, including competitive comparisons, talking-points, "how to sell" collaterals, storyboards, and video scripts.
• Event and program management:
• Led event planning for HP's first-time presence at Mobile World Congress 2016, and other events.
• Led a cross-functional team including product management, brand marketing, PR, legal, services, and partnerships to drive GTM motions globally.
• Provided ongoing reporting on launch and GTM status to senior management team.
• Support:
• Evangelized and demoed products at key customer and internal events.
• Conducted product briefings and training.
• Awards and Recognitions:
• Received "Exceeded Expectation" from '14-'16, two promotions in 3 years
• Received 7 recognitions, including making an impact on customers, innovation, and quality.

Jul 2014 – Nov 2015 · 1 yr 4 mos · San Francisco Bay Area

• Hand-picked to join a selective executive team to manage the separation of Hewlett-Packard into HP Inc. and Hewlett-Packard Enterprise.
• Analytics:
• Developed and owned data models to manage physical and legal separation of over 500 business facilities and 50,000 employees.
• Program management:
• Led a cross-functional team in a multi-million dollar launch of HP Inc. as a new company - in 62 countries and for 50,000 employees.
• Managed creative agencies to ideate, develop storyboard and execute the launch activities.
• Product management:
• Scrum product owner and managed a team of 5 to develop an internal social platform for employees and 200,000 channel partners.

Jun 2013 – Aug 2013 · 2 mos · Singapore

• Analyzed competitive landscape and developed go-to-market strategy for a $7B global client.
• Evaluated and proposed new categories in a packaged food sector to a major private equity client.

Jan 2013 – Jun 2014 · 1 yr 5 mos · San Francisco, California

• Y Combinator startup, summer 2014 batch
• Developed blog content for inbound marketing
• Led a market research team to segment, target, position the product, including driving a number of critical product features.

Jan 2011 – Jun 2012 · 1 yr 5 mos

• Identified $20M opportunities by coordinating global data collection and analyzing operations challenges. Built relationships and engaged with stakeholder groups to drive results.
• Designed and implemented an automated logistics process to increase efficiency New process adopted by two other Intel factories in Asia.

Jun 2009 – Dec 2010 · 1 yr 6 mos