Digital Phani

Digital Marketing Specialist

Navi Mumbai, Maharashtra, India16 yrs 7 mos experience

Key Highlights

Led a successful website revamp boosting traffic 2.7X.
Implemented data-driven strategies for significant lead growth.
Expert in aligning digital marketing with business objectives.

Stackforce AI infers this person is a Digital Marketing Expert with a strong focus on SEO and data-driven strategies in the Fintech sector.

Contact

Skills

Core Skills

Digital MarketingTeam LeadershipData AnalysisSeo

Other Skills

Affiliate MarketingAnalytical SkillsAnalyticsBloggingContent MarketingCross-functional CollaborationsCustomer AcquisitionDigital Project ManagementDigital StrategyDisplay AdvertisingEmail MarketingFacebook MarketingFacebook for BusinessGoogle AdwordsGoogle Analytics

About

I believe every successful project begins with a clear vision and ends with measurable outcomes. I specialize in bridging the gap between strategy and execution in the digital marketing landscape. Here’s what defines my approach: - Strategic Vision: I align digital initiatives with core business objectives, ensuring measurable outcomes and long-term value creation. - Data-Driven Leadership: I harness analytics and insights to optimize performance, improve customer engagement & create scalable frameworks for growth. - Agile Project Execution: Whether it’s launching innovative campaigns or managing cross-functional projects, I thrive on turning complex challenges into opportunities. - Fostering Innovation: I stay ahead of emerging trends, integrating cutting-edge solutions that future-proof businesses in a rapidly evolving digital landscape. - Building Teams, Driving Results: Leadership to me is about empowering teams to think big, act fast, and deliver impactful results. My vision is to lead businesses toward embracing a digital-first mindset, integrating technology & creating seamless experiences that resonate with customers.

Experience

Suryoday small finance bank ltd

2 roles

Assistant Vice President - Digital Marketing

Promoted

Aug 2025 – Present · 7 mos · Navi Mumbai, Maharashtra, India · On-site

Currently leading the Digital Marketing team, managing key functions SEO, website updates, lead management, conversion tracking, web analytics, WhatsApp campaigns, performance marketing & social media. Stepped up after the Head of Marketing's exit, focusing on scaling digital conversions and strengthening the bank’s online presence through consistent, data-driven efforts.
Strategised & optimised multi-channel lead management processes, significantly improving conversion rates and driving business growth.
Ensuring robust social media presence and engagement, consistently elevating brand awareness and digital community.
Collaborating with cross-functional teams to align digital marketing strategies with overall business objectives.

Digital Project ManagementDigital StrategyTeam LeadershipCross-functional CollaborationsDigital Marketing

Senior Manager - Digital Marketing

Jul 2023 – Jul 2025 · 2 yrs · Navi Mumbai, Maharashtra, India · On-site

Spearheaded the complete website revamp, delivering a modern, mobile-friendly experience to improve engagement and DIY lead conversions.
Defined clear project goals and KPIs, collaborating with cross-functional teams (IT, design, content, compliance) to ensure smooth execution within timelines.
Planned and implemented 360° digital marketing strategies, combining SEO, performance marketing & content to boost brand reach and lead generation.
Achieved 2.7X growth in website traffic, scaling monthly sessions from 70K to 1.9L post revamp; improved lead generation from 120/month to 145 high-intent, OTP-verified leads/day, resulting in a 36X increase in daily lead volume.
Revamped and optimised the Fixed Deposit (FD) journey, leading to a 3% month-on-month growth in conversion rate and a 4% monthly increase in deposit value; achieved this through strategic page optimisations and targeted WhatsApp campaigns, resulting in a 1.4X uplift in monthly FD inflows over the last quarter.

Marketing AutomationData AnalysisCustomer AcquisitionDigital Project ManagementDigital Marketing

Getblinkx

Senior Associate Digital Asset - blinkX by JMFL

Oct 2022 – Jun 2023 · 8 mos · Mumbai, Maharashtra, India

Implemented highly effective SEO optimizations, resulting 11% increase in organic search traffic over 3 months.
Developed and executed a comprehensive keyword strategy that led to a 19% improvement in keyword rankings.
Developed and executed a content marketing strategy that resulted in a 3% increase in organic traffic, leveraging targeted blog posts, infographics, and videos.
Successfully managed Performance campaigns with a focus on optimizing ad spend and achieving a 4% increase in click-through rate (CTR) while reducing cost per click (CPC) by 8%.
Implemented A/B testing for ad creatives and landing pages, leading to a 16% improvement in conversion rate and a 4% decrease in cost per acquisition (CPA).
Implemented advanced analytics tracking and reporting, providing actionable insights that contributed to a X% improvement in ROI for paid marketing efforts.
Successfully launched and managed social media advertising campaigns that led to a 3% increase in brand awareness and engagement, with a 2% decrease in cost per engagement (CPE).

Search Engine Marketing (SEM)Digital StrategyFacebook MarketingDigital MarketingSEO

Jm financial services ltd

Senior Associate - Digital Asset

Aug 2022 – Jun 2023 · 10 mos · Mumbai, Maharashtra, India

Iifl (india infoline group)

Digital Marketing Manager

Jan 2021 – Aug 2022 · 1 yr 7 mos · Mumbai, Maharashtra, India

Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Handled projects related to landing pages development and user experience optimization.
Significantly increased organic traffic from 3.2 Mn to 3.5 Mn in the 3 months.
Increased traffic to lead % organically from 0.49% to 0.82% in the last 3 months.
Collaborated with vendor for SEO recommendations & analysis of results.
Lead digital projects from initiation to completion & also participated in User Acceptance Testing (UAT) and Quality Assurance (QA) for all projects.
Analyzing market trends & gaps to update strategies for maximizing organic conversions.
Planning & managing paid ad campaigns across search, display, discovery, video, social and retargeting networks by conducting extensive keyword research, analysis and testing of keyword performance.
Handling a budget of 1.5 Cr/month in performance marketing across multiple channels by maintaining CPL’s.
Optimizing campaigns across multiple channels by managing bids and budgets to deliver the best CPA & efficiently scaling new customers.
Collaborated with agencies and other vendor partners for Affiliate marketing & ORB.
Reporting performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

Search Engine Optimization (SEO)Analytical SkillsSEO AuditsPay Per Click (PPC)Digital MarketingSEO

Riya travel and tours india pvt ltd

Team Lead SEO/SEM

Dec 2017 – Jan 2021 · 3 yrs 1 mo · Mumbai Area, India · On-site

Increased B2C leads by 18% & B2B leads by 6% every month by Google call-out campaigns.
Successfully managed Google AdWords campaigns. Reduced 29% bounce rate, lowered CPC by as much as 22% and increased CTR.
Implement marketing & promotion tactics that led to 38% increase in website traffic from social media posts.
Developed online marketing campaigns effectively increasing followers by 65,000+ and driving brand awareness.
Successfully spearheaded paid campaigns on social media platforms including Facebook, Instagram & LinkedIn.
Manage social media planning for execution of marketing strategies and community management.
Increased online presence of our brand & engagement with users, strengthening customer relationships.
Provide SEO Analysis & recommendations to UI/UX team for User & SEO friendly structure of website on search engines.
Provide recommendations to the content team for keyword specific content to generate more organic traffic on the website. Also responsible for link building via different off-page optimization techniques.

AnalyticsSocial Media Optimization (SMO)Pay Per Click (PPC)Digital MarketingSEO

Nivalink tours and travels

SEO Analyst

Jan 2013 – Nov 2017 · 4 yrs 10 mos

Responsible for implementation of organic SEO practices. Help boost month-over-month traffic by 23% and increased monthly online leads by 19%.
Optimized landing pages, banners, content and all web-based elements.
Helped increase sales conversions by about 8% year-over-year by improving page ranking in Google search engine & by Email marketing.
Used Google Analytics and Search Console Tools to optimize web properties.
Maintained & Increased organic followers on all Social Media platforms including: Facebook, Instagram, Google +, Twitter and Pinterest.
Developed, delivered and analyzed search engine optimization reports and link building reports.
Created competitor analysis reports to show the strengths and weaknesses of competitors using different online tools like SEMrush, Ubbersuggest, Ahrefs.

AnalyticsSearch Engine Optimization (SEO)Social Media Optimization (SMO)Content MarketingDigital MarketingSEO

Wcube tech solutions

Sr. SEO Executive and Web Developer

May 2009 – Dec 2012 · 3 yrs 7 mos · Mumbai Area, India

On-page / Off-page Activities, Keyword analysis, Web analytics.
Review of website performance reports using Google Analytics & Google Search Console.
Developed user-friendly, dynamic & interactive websites.

Search Engine Optimization (SEO)Web AnalyticsDigital MarketingSEO