Saumya Baldi Lakhotia

Head of Design

Kolkata, West Bengal, India10 yrs 2 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led marketing strategies for a renowned export house.
  • Developed successful campaigns for major brands like Maybelline.
  • Expert in digital marketing and consumer behavior analysis.
Stackforce AI infers this person is a Marketing Professional with expertise in B2C strategies and consumer engagement.

Contact

Skills

Core Skills

Marketing StrategyProduct MarketingSocial Media Strategy

Other Skills

Digital MarketingData AnalysisMarket ResearchCampaign StrategyMicrosoft WordC++Microsoft ExcelMicrosoft OfficePowerPointTeamworkPhotoshopCResearch

About

AKE Exporter Private Limited, established in 1989 is a Star Export House recognized by the Government of India and counted as one of the most reputed and professionally managed export houses in the country. We are engaged in the business of manufacturing and exporting leather goods such as wallets, purses, accessories, and bags. We take pride in our quality and craftsmanship. We have various certifications like SMETA, ISO 9001, WRAP Gold certificate and all our raw materials are REACH compliant. Website : https://akeexporter.com/

Experience

10 yrs 2 mos
Total Experience
1 yr 5 mos
Average Tenure
3 yrs 4 mos
Current Experience

Ake exporter private limited

Head of Design & Marketing

Jan 2023Present · 3 yrs 4 mos · Kolkata, West Bengal, India · On-site

Marketing StrategyProduct MarketingDigital Marketing

Studio mosaic

App Marketing Manager

May 2022Jan 2023 · 8 mos

Schooglink

Head Of Marketing

Feb 2021Dec 2021 · 10 mos

Flipkart

Manager - TV Category

Sep 2020Feb 2021 · 5 mos

Reliance retail

Marketing Manager

May 2018Sep 2020 · 2 yrs 4 mos

Reliance industries limited

Live Project - Social Media Strategy Only Vimal

Oct 2017Dec 2017 · 2 mos

  • Understood the Indian apparel industry and Consumer Purchase behavior in the Apparel Market
  • Analyzed the Social Media data of Only Vimal and understood how users were interacting with the content
  • Created effective social media strategy for higher engagement and conversion rate on Social Media platforms

L'oréal

Marketing Intern

Apr 2017May 2017 · 1 mo · Mumbai Area, India

  • 1) Strategized and conceptualized the Maybelline makeup essentials campaign targeted to drive sales by 15%
  • 2) Proposed a new product concept after doing a gap analysis within the current Kajal category
  • 3) Created innovative brand marketing channel strategies for Maybelline Colossal and Super Black Kajal
  • 4) Conducted market research through questionnaire and CHVs to understand customer preferences for Kajal
  • 5) Initiated an online counterfeit drive on Amazon that has a potential to increase 25% of revenue online
  • 6) Designed social media brand awareness campaigns to attract new customer

Indian institute of management, udaipur

Student Representative, Corporate Relations Cell

Aug 2016Mar 2018 · 1 yr 7 mos

Google

Google Student Ambassador

Jan 2013Jan 2014 · 1 yr

Education

Indian Institute of Management Udaipur

Master of Business Administration - MBA

Jan 2016Jan 2018

MS Ramaiah Institute of Technology

Bachelor of Engineering (B.E.) — Computer Science

Jan 2011Jan 2015

Stackforce found 100+ more professionals with Marketing Strategy & Product Marketing

Explore similar profiles based on matching skills and experience