Sachin Kumar

Business Development Executive

Delhi, India8 yrs 4 mos experience

Key Highlights

  • Over 9 years of diverse experience in CRM and retention marketing.
  • Expert in building multi-channel campaigns for various industries.
  • Proven track record of increasing user engagement and conversions.
Stackforce AI infers this person is a CRM and Retention Marketing Specialist with experience in E-commerce and Healthcare.

Contact

Skills

Core Skills

Customer Relationship Management (crm)Retention Marketing

Other Skills

A/B TestingCRM CampaignsCampaign Performance AnalysisCampaign StrategyCleverTapCross-SellingDigital MarketingEngagement MarketingEngagement ReportingKPI ManagementMailchimpMarket ResearchMoEngagePerformance ReportingSEO Optimization

About

Customer engagement isn’t just a tactic—it’s a growth strategy. With over 9 years of diverse experience, including 5+ years in CRM, retention marketing, and digital lifecycle campaigns, I help businesses across industries such as e-commerce, healthtech, hospitality, and social impact retain users, increase conversions, and reactivate dormant customers. I specialize in building multi-channel campaigns using platforms like CleverTap, MoEngage, Mailchimp, and Tableau. My expertise lies in audience segmentation, behavioral analytics, A/B testing, KPI tracking, and turning raw data into actionable campaigns that drive business results. At brands like OYO, Docquity (Pfizer, Novartis, Abbott), and Three Arrows, I have:\n✔ Designed lifecycle campaigns across app push, SMS, and email ✔ Increased engagement and reactivation through personalized journeys ✔ Aligned campaign execution with business KPIs ✔ Worked cross-functionally with content, product, data, and tech teams ✔ Led stakeholder communication and campaign performance reviews ✅ Tools I Work With: Clevertap | MoEngage | Mailchimp | Tableau | Excel | Freshdesk ✅ Functional Strengths: Retention Strategy | Campaign Management | Customer Lifecycle | Operations | CRM Analytics I’m always open to new challenges in CRM, digital growth, or customer marketing roles—especially those that value data-backed creativity, agile teams, and outcome-oriented thinking.

Experience

Careers360

Assistant Manager - CRM

Jun 2025Present · 9 mos · Gurugram, Haryana, India · On-site

Impacteers

Associate Manager CRM

Dec 2024Mar 2025 · 3 mos · Chennai, Tamil Nadu, India · On-site

  • Led full-funnel CRM campaigns across SMS, email, and app push notifications using CleverTap
  • Segmented users based on customer journeys and behaviors for higher engagement
  • Created dashboards and performance reports to optimize future campaign strategy
  • Collaborated with product and design teams to ensure seamless customer communication
CleverTapUser SegmentationCampaign StrategyPerformance ReportingCustomer Relationship Management (CRM)Retention Marketing

Three arrows international express

Business Operations & CRM Lead

Aug 2023Dec 2024 · 1 yr 4 mos · New Delhi, Delhi, India · On-site

  • Oversaw cross-border logistics and donor CRM strategy for NGO operations
  • Executed targeted CRM campaigns to engage volunteers and partners
  • Improved cost-efficiency in warehousing and delivery processes
  • Delivered engagement reports to stakeholders and optimized retention flows

Docquity

Business Operation Executive - Retention Marketing

Jul 2021Apr 2023 · 1 yr 9 mos · Gurugram, Haryana, India · On-site

  • Managed pharma clients in SEA markets including Pfizer, Novartis, Abbott
  • Created app, email, and SMS campaigns using Clevertap & Mailchimp
  • Conducted A/B tests, lifecycle segmentation, and campaign performance analysis
  • Acted as the point of contact for campaign planning and post-campaign analytics
CleverTapMailchimpA/B TestingCampaign Performance AnalysisRetention MarketingCustomer Relationship Management (CRM)

Bhojan

Key Account Manager

Jan 2021Apr 2021 · 3 mos · Gurugram, Haryana, India

Oyo

3 roles

Content Executive - Growth Marketing

Promoted

Mar 2018Sep 2020 · 2 yrs 6 mos · Gurugram, Haryana, India · On-site

  • Delivered personalized retention campaigns via CleverTap and MoEngage
  • Aligned marketing with partner brands like MMT and Goibibo
  • Used Felix & backend platforms to push in-app banners, coupons, and messaging
  • Optimized website content for SEO and conversion performance

Senior Customer Service Associate

Oct 2016Mar 2017 · 5 mos · Gurugram, Haryana, India

Customer Service Executive

Apr 2015Oct 2016 · 1 yr 6 mos · Gurugram, Haryana, India

Education

Delhi University

Bachelor of Arts - BA

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