Jun 2023 – Jun 2024 · 1 yr · Sydney, New South Wales, Australia · Remote

• 1. Authored high quality blogs, articles, case studies, ebooks, white papers and market reports which increased website traffic by 600%, acquired 300 backlinks and increased domain authority from 65 to 74.
• 2. Created thought leadership, peer comparison and product led articles which boosted organic search by 25%.
• 3. Created engaging articles and captions for social media which resulted in 35% increase in engagement and 15% increase in followers.
• 4. Authored industry case studies and whitepapers for lead generation which reduced the cost of acquiring new leads by 15%.
• 5. Authored new email marketing strategies and templates which increased email open rates by 25% rates and reply rates by 10%.

Oct 2022 – Jun 2023 · 8 mos · Singapore · Remote

• 1. Redesigned company website, updated keyword strategy and published high quality case studies and market surveys which increased organic traffic by 60%.
• 2. Increased social media traffic by 70%, direct traffic by 60% and referral traffic by 65% by publishing thought leadership posts on LinkedIn.
• 3. Led paid marketing campaigns to boost brand awareness, which increased inbound lead generation by 20%.

Jul 2022 – Oct 2022 · 3 mos · Singapore · Remote

• 4. Authored high quality blogs, case studies, white papers and market reports which reduced CAC by 15%, website bounce rate by 15% and increased avg session time by 35%.
• 5. Streamlined all marketing operations via HubSpot, Salesforce, and Wordpress, allowing for centralised management and reporting.

Sep 2022 – Present · 3 yrs 6 mos · Kolkata, West Bengal, India · On-site

Feb 2022 – Jun 2022 · 4 mos · Dubai, United Arab Emirates · Remote

• 1. Authored and published high quality blogs, articles, case studies, market reports and white papers which increased organic traffic by 40%.
• 2. Increased social media traffic by 55% and engagement by 85% by publishing captivating posts designed for the company's target audience.
• 3. Collaborated with the global marketing team to position the company as a thought leader and increased brand awareness by 65%.
• 4. Authored multiple high quality case studies and market reports which reduced CAC by 15%.
• Increased offline brand visibility by sponsoring Seamless 2022 Middle East and converted 1500+ booth visitors into interested leads using targeted content and marketing strategies.

Sep 2021 – Mar 2022 · 6 mos · Bengaluru, Karnataka, India · Remote

• 1. Designed and executed an email marketing campaign that helped Finflux secure the 18th spot in G2's 'Best Software Awards India 2022' list, increased customer engagement by 70% and feedback collection by 35%.
• 2. Authored and published high quality articles, case studies, market reports and whitepapers which increased brand awareness by 25%, social media following by 45% and engagement by 60%.
• 3. Increased organic traffic by 60% by redesigning the organisation's SEO strategy, optimising meta tags and descriptions, and improving site speed.
• 4. Redesigned the customer onboarding journey along with the sales and customer success team which reduced churn by 10%.

Jun 2021 – Sep 2021 · 3 mos · Bengaluru, Karnataka, India · Remote

• Clinical Psychology Intern under the guidance of CR Satish Kumar, Consultant Clinical Psychologist at Manipal Hospitals, Bengaluru.

Apr 2018 – Jan 2019 · 9 mos · Bengaluru, Karnataka, India

• Co-founded, one of India's leading content writing agencies & had the oppurtunity to collaborate with some of the most promising brands in the Indian startup space.

Jan 2018 – Sep 2021 · 3 yrs 8 mos · Remote

• 1. Collaborated with global fintech brands such as PineLabs, MoneyView, Axis Bank, HDFC and helped them craft engaging blogs, thought leadership pieces, email marketing campaigns, social media posts and more as a freelance ghost writer.
• 2. My creatives have been published across several notable and high authority websites, contributing to a direct increase in organic traffic and brand awareness.

Jan 2015 – May 2018 · 3 yrs 4 mos · Greater Kolkata Area

• As a Freelance Writer over the past 3 years, I collaborated with 15+ global brands & actively assisted them in articulating insightful & actionable blogs, website content, newsletters & social media posts.
• Most noteworthy clients include :
• 1. Ogilvy
• 2. LabourNet
• 3. Media.net
• 4. DesignHill
• 5. Titan India
• 6. Trid India
• 7. Safina Ventures
• 8. Homes 24/7, and
• 9. Plivo
• Agency collaborations include :
• 1. Contentualize
• 2. WriteRight
• 3. WittyPen, and
• 4. Text Mercato

Apr 2015 – Mar 2017 · 1 yr 11 mos · India

• Co-founded the company in the year 2015 to satisfy our insatiable desire of knowing everything happening around us. Currently serving as the Head of Marketing at the organization, I oversee the various marketing efforts across a wide spectrum of online mediums.