Sep 2017 – Dec 2020 · 3 yrs 3 mos · Bengaluru Area, India

• Responsible for Last Mile Operations, City Expansion, Micro-market penetration, Infrastructure development and Inventory planning at Licious.
• Launched 7 cities with expanding coverage up-to additional 80 Micro markets. Built and project managed more than 1.5 Lac sft of cold chain enables processing space adhering to world class quality and food safety norms.

Dec 2016 – Aug 2017 · 8 mos

• Heading the Special Projects and Strategy vertical in Supply Chain at Snapdeal

Dec 2015 – Nov 2016 · 11 mos

• Heading the First Mile function at Snapdeal. Responsible for Warehousing Operations, Packaging Fulfilment and Design, and Courier Pickups within First Mile at SCM in Snapdeal.
• Determined to make the overall fulfilment experience to the Snapdeal customer as rewarding as possible at the right cost.

Apr 2015 – Dec 2015 · 8 mos

• Conceptualized, designed and implemented the self transportation network from scratch for Snapdeal across 22 cities and more than 1000 lanes. Led to improvement in overall customer metrics through the self transport channel as compared to traditional 3PL transportation model.

Aug 2013 – Nov 2014 · 1 yr 3 mos · Mumbai Metropolitan Region

• Product Management
• Responsible for pricing, inventory phasing, planning and maintenance of sales velocity of premium residential developments;
• Responsible for on-ground and ATL activations. Also instrumental in design of consumer and sales associate schemes for increasing sales velocity
• Ensuring Brand discipline of all handled brands as per annual marketing plan and adherence to brand guidelines and character
• Marketing Communications
• Spearheaded the conceptualization of brand positioning of residential projects - Marketing communication and branding of premium and luxury projects in the portfolio
• Project identity and collateral creation with Creative and Digital agencies; Media vehicle selection basis market/customer segment; marketing budget allocation; Press launches of projects
• Spearheading Project SOS (Save Our Snow Leopards)-A unique crowd funding Initiative in partnership with WWF-India. Responsible for communication plan & program design of the same

Jun 2010 – Sep 2013 · 3 yrs 3 mos

• New Product Introduction and Product Establishment ­
• · Worked as National Product Manager for M&HCV Buses in the Private Market Segment. Handled more than 100 variants for Buses across 7 Customer applications in various micro markets across the country.
• · Responsible for market need assessment and planning of new product introduction for the segment. Responsible for market share enhancement through new products with a clear cut Go-to-Market Plan and associated sales interventions.
• Marketing Communication
• · Spearheaded the conceptualization and launch of the Buses website ­ a one of its kind interactive website for customers to be able to design their own products as per application needs
• · Involved in the design and release of all marketing communication and branding related to M&HCV Buses

Mar 2010 – May 2010 · 2 mos

• Market Development
• · Worked for the joint venture between Tata Sons and Italy's Luxury furniture giant Poltrona Frau Group
• · Setting up of the market for Casa Decor in the Delhi - NCR region. To decide the right retail channel for the company to choose to enter into the new market
• · To identify prospective channel partners for a possible association for the chosen channels.
• · To design the terms of the partnership and the contract between the parties in short to medium term relationship.
• Business Development
• · Recommended a store-in-store concept and initiated pilot with two prospective channel partners.

Dec 2009 – Feb 2010 · 2 mos

• Project Leader - Sales
• · Responsible for sales enhancement of Tata Magic (Small Commercial Vehicle Passenger segment) in Uttar Pradesh
• · Worked with 18 dealerships of the state to achieve the highest ever sales of the state in the category for two consecutive months
• · Restructured the sales team across channel partners and introduced activity based selling to achieve targets.

Jul 2009 – Sep 2009 · 2 mos

• Project Management Process Redesign
• · Worked with the Integrated Retail Services Group for the development of a Standard Operating Procedure for the entire Department.
• · Was involved in the Project Management of new Projects across the seven brands of stores under Titan Industries Limited.
• · Managed the implementation of the new SOP across three new projects in different markets and to initiate new process to reduce time and cost for the execution of projects.
• · Designed and enforced revised job responsibility dashboards for members of the projects team from junior management to senior management level as per the new SOP

Mar 2009 – Nov 2014 · 5 yrs 8 mos · Mumbai

• I shall be working for the prestigious Tata Administrative Services with effect from June, 2009

Apr 2008 – Jun 2008 · 2 mos · Mumbai

• Design of Premier Customer Experience Strategy
• · Proposed practices for customer attraction and retention for the Premier segment (HNWI)
• · Recommended changes to the structure of the On boarding Programme - "Propel" which is being used as a customer attraction programme by HSBC
• Design of Premier Sky Mall Promotion Strategy
• · Proposed a Customer Migration Plan for the Premier Contact Centre which got implemented during the course of the project
• · Designed a holistic Communication programme for the Premier Relationship Managers

Jun 2007 – Mar 2009 · 1 yr 9 mos

• PGDM from IIM Lucknow in Marketing and Strategy