Jun 2021 – Aug 2022 · 1 yr 2 mos · Bengaluru, Karnataka, India

• Solely responsible for strategising and executing the go-to-market (GTM) plan.
• Built and managed all the organic and paid channels of user acquisition and user funnel improvement
• Conducted in-depth research on the target audience to find product market fit.
• Integrated user product feedback by collaborating with the tech & product team.

May 2019 – Jun 2021 · 2 yrs 1 mo · Bengaluru Area, India

• Strategised and implemented the entire brand strategy revamp.
• Managed the organic & paid growth channels including SEO, social media, PR, and Paid Ads.
• Built and managed a lean & efficient marketing team.

Sep 2017 – Mar 2019 · 1 yr 6 mos · Gurgaon, India

• Created and executed the pre-sales strategy for building launches
• Initiated offline and online marketing initiatives for lead generation
• Built and managed relationships with existing members for growth and referrals

Oct 2016 – Sep 2017 · 11 mos · Gurgaon, India

• Responsible for on-boarding new restaurants while continuously improving commercials.
• Improve territory net take rates through Ad-sales and contract re-negotiations.
• Relationship management/serviced clients for vendors and monitoring their operational metrics.

Mar 2016 – May 2016 · 2 mos · Aachen, Germany

• Indo-Euro Synchronization is an initiative created by a group of experienced technical and business professionals to connect India and Europe closer together.
• Through the activities, it strives to create a better technological future by enabling closer collaboration and knowledge exchange between universities, companies, supporting organizations and students from India and Europe.
• My key responsibility areas were managing Indian university relations, branding, and strategic management involving planning for all the Educational programs and events.

Jan 2016 – Jun 2016 · 5 mos · Aachen, Germany

• Mechatronics as a relatively new discipline offers the combined power of classical sciences, mechanical and electrical engineering along with computer science. To inspire researchers and engineers to work and innovate in this field, European Centre for Mechatronics was founded in 1994.
• The objective of this center is to develop and to implement technical solutions for industry and to transfer knowledge from research to industrial applications.
• My job role covers stimulating the industrial applications of ABB’s robot IRB 7600 using software ABB RobotStudio and implementing them in real time.

Jun 2014 – Dec 2015 · 1 yr 6 mos · Chandigarh, India

• Aautosync Innovations (Trademark) is an educational, technical research and development institution which encourages, mentors and provides a platform to all the young students to innovate and execute hands-on live projects in all field of engineering.
• Responsible for marketing and strategic management activities.
• # Organized Aautofiesta (Nation's campus automobile showdown).
• # Organized "Deutsch Engineering Week" in partnership with german universities.
• # Planned and executed various events with Mahindra's AQ division.
• # Development of relationships with agencies and corporates for various marketing activities across the cluster.