Oct 2022 – Jan 2023 · 3 mos

May 2022 – Jan 2023 · 8 mos

• Formulate, direct, and coordinate marketing campaigns to promote our products, lead generation, and ensure the revenue generated (target Location Patna City and other locations with differed focus)
• Responsible for setting up the processes for monitoring the marketing campaigns of the city and associates on a day-to-day basis and providing them with direction and guidance
• Plan the regional BTL activation along with the team and ensure implementation across their zone
• Evaluate the financial aspects of marketing activities, expenditures or return-on-investment and profit-loss projections identify, develop, and evaluate marketing strategies, based on BYJU'S objectives and market characteristics
• Generate, write and compile reports of the team w.r.t. lead generation, sales conversions, and revenue generated through it, with the higher management on a weekly basis
• Build strong consumer relationships, collect product and brand feedback and proactively address all consumer needs
• Generating 1500 Leads/Months and getting 3-5% of conversion which generated revenue in between 22L -50L
• Hired and trained 10 executives and led a team of 20 to generate leads, convert and optimize the lead generation activities

Dec 2021 – Jan 2022 · 1 mo · India

• Cultivating solid relationships with clients through the provision of exceptional after-sales service.
• Maintaining an accurate record of all existing and potential clients.
• Responding to client inquiries in a timely and professional manner.
• Providing overall guidance to client service employees.

May 2021 – Aug 2021 · 3 mos · Gurugram, Haryana, India

• · Prepare client reports and provide insights and recommendations
• · Monitor competition and provide suggestions for improvement
• · Presenting daily/ weekly/ monthly reports of acquisition campaigns progress report to the team.
• · Building, planning and implementing search structures & marketing strategy
• · Take part in teams for Online Marketing campaigns, Product Marketing, eCommerce Marketing (Amazon & Flipkart), Keyword Marketing, Display Marketing, Search Engine Optimization, Social Media Marketing, Social Media Marketing.
• Worked for Brands - TTK Prestige, Toyota, Edelweiss, PNB Housing Finance, HCL Jigsaw.

Apr 2021 – May 2022 · 1 yr 1 mo

• Maintain Corporate - Institute recruitment relationship
• Contacting potential recruiters to showcase the talent pool at NITK
• Facilitate adding new organizations to the recruitment list of NITK
• Coordinating with HR's POC and the Student to share the relevant information and to finish the task on time.

Jan 2021 – Apr 2021 · 3 mos

Jan 2020 – Dec 2020 · 11 mos · Gurgaon, Haryana, India · Remote

• Plan and manage companies social media platforms and prepare accurate reports on our overall performance on a weekly basis for courses like Artificial Intelligence, Block Chain, IoT, Data Science and Data Analytics.
• Deliberate planning, strategy, goal setting and was able to generate leads of 500 students for every week's workshop
• Translating brand elements into plans and go-to-market strategies
• Work with the other team’s website management and content writers to brainstorm new and innovative growth strategies and show them their KPI dashboard to keep things transparent.
• Oversee and manage all webinars, and other giveaways and coordinate with sales team
• Understand the strategic direction set by senior management, clearly communicate team goals, and deliverables, and keep the team updated on change.
• Monitor market trends, research consumer markets and competitors’ activities
• Oversee new and ongoing marketing and advertising activities
• Planned, develop, and help the team to implement SEO and content strategy and gained 2X growth in terms of organic traffic in a month.
• Designing layout through canva for a better website UI & UX and also prepare social media posts .Was responsible for online reputation management (ORM).
• Hired 4 people and led them to achieve the goal decided by the management

Jul 2018 – Dec 2019 · 1 yr 5 mos

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Jul 2017 – Dec 2019 · 2 yrs 5 mos

• In payroll of Global Excellence Group and handling the all-digital marketing verticals of sister's companies of GEG
• Online Reputation Management
• Client Retention
• Search Engine Marketing
• Search Engine Optimization
• Social Media Marketing
• Social Media Optimization
• Content Marketing
• Google Adwords
• Keyword Research
• Brand Marketing & Promotion
• Social Media Marketing
• Paid Ads
• Lead Generation
• Organic Traffic
• Google Analytics