Jul 2024 – Present · 1 yr 8 mos · Pune, Maharashtra, India · Hybrid

• At Welnut, we combine Nutrition, Mindset, and Lifestyle into one science-backed, human-led program that actually sticks. In a world full of quick fixes, crash diets, and AI-generated plans, Welnut stands apart as a human-led, science-backed wellness brand committed to making your transformation truly sustainable.
• We do things differently — because you’re more than a number on a scale.

Nov 2023 – Jul 2024 · 8 mos · Hybrid

• Driving B2B Growth through Strategic Marketing, ABM, Analyst Relations and Sales Enablement
• As Marketing Director at iLink Digital, I led the end-to-end B2B marketing charter across Business Units, aligning with CXOs, Sales, and Delivery to accelerate pipeline and deepen market presence.
• Key Responsibilities:
• 🔹 Owned and executed full-funnel B2B Marketing Strategy across Cloud, Data, and Engineering services
• 🔹 Designed and deployed Account-Based Marketing (ABM) programs for existing enterprise clients
• 🔹 Spearheaded Sales Enablement initiatives – battle cards, GTM decks, and solution narratives
• 🔹 Strengthened Analyst Relations to build thought leadership and category credibility
• 🔹 Collaborated with cross-functional stakeholders – from BU Heads to Delivery Leaders – for GTM alignment
• Impact Delivered:
• Enabled Marketing-Driven Revenue Growth across target geographies
• Improved Marketing-to-Sales Conversion Rate via integrated lead nurture campaigns
• Activated Growth Marketing Playbooks focused on buyer journeys and intent-driven content
• Bridged silos between Sales, Marketing & Product Teams to streamline value communication

Jan 2022 – Oct 2023 · 1 yr 9 mos

• ✔𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝑺𝒕𝒓𝒂𝒕𝒆𝒈𝒚 & 𝑹𝒐𝒂𝒅𝒎𝒂𝒑
• ✔𝑷𝒐𝒕𝒆𝒏𝒕𝒊𝒂𝒍 𝑹𝒆𝒗𝒆𝒏𝒖𝒆 𝑺𝒂𝒍𝒆𝒔 𝑷𝒊𝒑𝒆𝒍𝒊𝒏𝒆
• ✔𝑩𝒓𝒂𝒏𝒅 𝑨𝒘𝒂𝒓𝒆𝒏𝒆𝒔𝒔 & 𝑴𝒂𝒏𝒂𝒈𝒆𝒎𝒆𝒏𝒕
• ✔𝑬𝒎𝒑𝒍𝒐𝒚𝒆𝒓 𝑩𝒓𝒂𝒏𝒅 𝑷𝒐𝒔𝒊𝒕𝒊𝒐𝒏𝒊𝒏𝒈
• ✔𝑺𝒕𝒓𝒂𝒕𝒆𝒈𝒊𝒄 𝑷𝒂𝒓𝒕𝒏𝒆𝒓𝒔𝒉𝒊𝒑 𝑵𝒖𝒓𝒕𝒖𝒓𝒊𝒏𝒈 & 𝑴𝒂𝒏𝒂𝒈𝒆𝒎𝒆𝒏𝒕
• ✔𝑺𝒂𝒍𝒆𝒔 𝑬𝒏𝒂𝒃𝒍𝒆𝒎𝒆𝒏𝒕

Feb 2021 – Dec 2021 · 10 mos

• 𝐃𝐞𝐦𝐚𝐧𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 | 𝐁𝐫𝐚𝐧𝐝 𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 & 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 | 𝐓𝐞𝐚𝐦 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 & 𝐂𝐨𝐚𝐜𝐡𝐢𝐧𝐠
• Establish Marketing driven Demand Generation Engine
• Develop state-of-the-art digital marketing strategies for demand generation and customer engagement across platforms with a focus on business impact.
• Manage all digital campaigns, from ideation to media planning to optimization and performance analysis.
• Create B2B value proposition and positioning narrative across all communications
• Identify strategic opportunities and prioritize them against other tactical actions to achieve a balance between short-term and long-term performance.

Jan 2020 – Present · 6 yrs 2 mos · Pune, Maharashtra, India · Hybrid

• I work with high-performing professionals, early-stage entrepreneurs & leaders to unlock the next level of their success by aligning mindset, identity & energy with execution. Whether you're scaling a business, stepping into a larger role, or chasing peak performance—your biggest blocks aren’t tactical, they’re internal.
• At Mindset Coach Praful, I blend Neuroscience, NLP, CBT, and Spiritual Psychology to help achievers rewire deep-rooted patterns and elevate how they think, decide, and lead.
• What I Do:
• ✔ Personalized 1:1 Coaching: Deep mindset rewiring for high-impact transformations
• ✔ Corporate Workshops: Training professionals to think, perform & execute at the next level
• ✔ Motivational Speaking: High-energy keynotes that inspire real action
• 🔹 My Approach? It’s Simple & Proven:
• ✅ Rewire Your Subconscious Programming – Break free from deep-rooted limiting beliefs
• ✅ Master Emotional & Mental Resilience – Build a rock-solid mindset to handle challenges
• ✅ Turn Fear into Fuel – Train your mind to see obstacles as growth opportunities
• ✅ Develop High-Performance Habits – So success becomes second nature, not a struggle
• Who Do I Work With?
• Corporate Leaders & Senior Professionals stepping into bigger roles
• Entrepreneurs & Business Owners scaling their ventures with clarity & confidence
• Sales & Business Development Professionals overcoming fear & crushing targets
• High-Achievers who want to stop self-sabotaging and start executing like top performers
• If you’re tired of temporary hacks and ready to align your inner operating system with outer ambitions, let’s build a mindset that scales with you.

Apr 2017 – Jan 2021 · 3 yrs 9 mos

• Align and enable marketing & inbound sales team to drive business unit revenue.
• Ensure a consistent flow of high-quality sales qualified leads (SQLs).
• Strategize & implement content strategies in synergy with cross functional teams including leadership, management, pre-sales, sales & engineering.
• Lead & drive the team of content writers, seo, ppc, ux designer/developer.
• Build & enhance the frameworks & processes to enable the marketing-sales lifecycle
• De-construct competitive best practices in digital marketing and create benchmarks.

Nov 2015 – Mar 2017 · 1 yr 4 mos

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI & KPIs)
• Develop, implement, track, and optimize campaigns across all digital channels (SEO, Google Ads, Bing Ads, LinkedIn).
• Maximize the lead generation through the website as well as 3rd party sites.
• Act as a brand custodian; ensure the right lead enters the marketing-sales funnel.

Aug 2013 – Apr 2015 · 1 yr 8 mos · Pune/Pimpri-Chinchwad Area

• "Responsible for development, implementation and coordination of marketing campaigns and activities, in line with strategies and targets, and within budget to achieve sales objectives. Reports directly to the COO; manage a team of 5 professionals along with vendors".
• ◆ Market Research
• Conduct consumer and market research to understand the emerging trends in category
• Constantly analyze the ways to improve existing products and service
• ◆ Sales Strategy & Planning
• Lead and mentor sales team to achieve sales and revenue targets
• Define and handle BTL activities such as price promotions, contests, workshops and many more
• Recruit a team of sales executive to generate business
• To foster high degree of team spirit and camaraderie
• ◆ Strategic Business Partnership
• Develop solution concepts and business cases for new investments
• Identify and alliance with technology partners to increase the reach
• ◆ Lead Generation & Online Brand Building
• Design and develop integrated digital marketing campaigns and strategies
• Create and execute media plans for fan growth and retention on Facebook
• Organize or participate in national as well as international events, conferences and workshops for branding and lead generation
• Design and execute email campaigns to generate more leads
• Conceptualize and implement content strategy such as newsletters, case studies, technical blogs and white papers to engage and generate more qualified lead
• ◆ Web Strategies & Analytics
• Optimize website and design landing pages in co-ordination with web development team
• Implement keyword strategies to support SEM/SEO efforts to increase organic traffic
• Analyze, review, and report on effectiveness of campaigns in an effort to maximize results
• ◆ Vendor Management
• Work closely with agencies to develop content for media campaigns
• Coordinate vendor processes and methods to approve vendor
• Effective management of relationship with media agencies /creative agencies

Nov 2010 – Jul 2013 · 2 yrs 8 mos

• "Responsible for defining and developing lead generation strategies and marketing plans for new accounts & to further penetrate existing accounts. Identifying prospective clients from various sectors thereby achieving business targets".
• ◆ Lead Generation & Nurturing
• Increased the leads by 10% using collaborative approach with external agencies such as Indiamart, Just dial and many more
• Conceptualized and implemented content marketing strategies such as blogging, newsletters, case studies, white papers to generate qualified leads
• Successfully organized corporate workshops in renowned MNC’s and government organisations in India to increase profitability
• ◆ Key Account Management
• Established reputation for customer service excellence by customizing services to meet client needs and by delivering all commitments
• Boosted client retention rate by 60% by developing the effective working relationship with clients
• Managed an impressive portfolio of clients including Tata Group of Companies, Gammon India Ltd., Tranter India Ltd. and many more market leaders in their sector
• Developed techno-commercial proposals, sales negotiation with prospects for deal closure and PO processing

Sep 2009 – Nov 2010 · 1 yr 2 mos

• Handled multiple design & optimization projects involving conjugate heat transfer, incompressible flows, steady state as well as transient state physics.
• Delivered multiple technical project presentation to clients. Successfully conducted workshops in IIT, NIT and renowned institutes in India
• Understanding the objective of the project, understanding the physics involved in it, defining solver strategy, extracting results and delivering the final presentation to the client
• Technical presentations for internal team on different topics such Turbulence modeling, Natural convection modeling, Conjugate heat transfer modeling, Radiation modeling, Combustion modeling etc.