Apr 2023 – Jan 2025 · 1 yr 9 mos · Bengaluru, Karnataka, India · On-site

• In my role as Head of Ayevee & Ayevee Connect at Asiaville, I spearheaded the strategic pivot of AyeVee to India's first destination for Interactive and Gamified Content. I rallied a cross-functional team of 20 across Product, Engineering, Marketing, Content, and Community building to launch a product delivering an avg. engagement time of 50 min per user per day, while growing the user base by 10X. By introducing successful monetization strategies, we achieved industry-leading metrics of 15% paid conversion rate and 30% Day-1 ROAS.

Mar 2022 – Jan 2023 · 10 mos · Bengaluru, Karnataka, India · On-site

• As the Head of Supply Product & Revenue Strategy, I grew the Ad inventory across Airtel's properties online (3 apps) & offline (DTH, SMS, Voice) by 50%. I spearheaded the Product strategy to launch new and enhanced ad products (Ad SDK, ad units) to enhance the Airtel’s ad offering for advertisers and publishers.

Jul 2021 – Jan 2022 · 6 mos · India

• Built the Strategic Partnerships function from scratch by developing multi-dimensional partnerships across Affiliate, Supply, Payment, Employee Engagement. I was also responsible for the complete business and product planning, & growth of the partnerships function by running constant growth experiments to identify the best models for scaling up and achieved an MRR of INR 1 Mn.

Apr 2019 – Jul 2021 · 2 yrs 3 mos · Bangalore Urban, Karnataka, India

• Led the Business planning for existing and new business at Verse including Dailyhunt and Josh. I also lead the New Business charter at Verse which brought to life new businesses such as Josh (Short video), SMB and EdTech by identifying and capitalizing on growth opportunities through new business models, partnerships, and vertical launches. Created and steered the roadmap for the ad product for the short-video app Josh and launched the industry- leading Josh Ad product suite in an accelerated time frame.

Jun 2016 – Apr 2019 · 2 yrs 10 mos · Mumbai Area, India

• I was spearheading the Strategy & Revenue planning for the Zee Entertainment network while running feasibility studies for new channel launches. I was driving GTM strategy via deal structuring, pricing optimization, inventory optimization and hardcore sales strategy based on deep analytics and market intelligence that led to a revenue growth of >20% YoY significantly above the industry avg. growth. Also launched and scaled 7 new TV channels and led the GTM strategy for the same.

May 2013 – Jun 2016 · 3 yrs 1 mo · Mumbai Area, India

• Led Revenue and Pricing strategy for the third biggest channel in Star India's portfolio Star Jalsha and achieved highest ever growth rates for Jalsha of >20% YoY. I also launched and scaled Star's geo-targeted TV ads solution 'AdSharp'.

Jun 2008 – May 2011 · 2 yrs 11 mos · Mumbai Metropolitan Region

• Development of Pillsbury's Bakery & Food Services business (B2B) in Mumbai and Goa
• Sales management - achieved 50% growth YoY for 3 consecutive years
• Distribution and inventory management - 3 distributors over 2 regions - Mumbai and Goa