S

Shirisha J.

Digital Marketing Specialist

New Delhi, Delhi, India13 yrs experience
Highly Stable

Key Highlights

  • Over 11 years of experience in content marketing.
  • Renowned ghostwriter for CEOs and VPs.
  • Expert in creating compelling narratives.
Stackforce AI infers this person is a seasoned content marketing and public relations expert with a focus on B2B and media industries.

Contact

Skills

Core Skills

Content MarketingPublic RelationsDigital StrategyCopywritingDigital MarketingContent Strategy

Other Skills

APACAdvertisingAnalytical SkillsBloggingBrand AwarenessBusiness StrategyBusiness-to-Business (B2B)Campaign StrategiesCommunicationCommunications PlanningContent WritingCorporate CommunicationsCustomer MarketingDigital MediaEditing

About

From a young age, I've been fascinated by people’s stories. I’d often used those anecdotes in my writing and debates to stay ahead academically. Today, I've built my career on my passion—A communication specialist with close to 11 years of experience in creating and executing content marketing strategies that connect with audiences through compelling narratives. I am also a successful and renowned ghostwriter for eminent CEOS and VPS (published online and offline).

Experience

Deloitte

Manager of Marketing

Feb 2024Present · 2 yrs 1 mo · Delhi, India

Mettl

3 roles

Head of Campaigns

Promoted

Jan 2022Feb 2024 · 2 yrs 1 mo

Senior Product Marketing Manager

Jun 2021Feb 2022 · 8 mos

Manager- Content W

Mar 2020Feb 2022 · 1 yr 11 mos

Virtual concepts

Communication Head

May 2015Feb 2020 · 4 yrs 9 mos · India

  • Outlined and managed, comprehensive communication strategies for leading projects and clients nationally.
  • o Odisha Men’s Hockey World Cup Bhubaneswar, 2018- Tasked with handling the entire content on behalf of the Odisha Government in order to promote the
  • Hockey World Cup. This includes press releases, promotional articles, speeches and official website content.
  • o Fablook Magazine- Handling major content and social media presence for a Delhi based fashion and lifestyle magazine. Tasked with handling the development and optimization of the content department. Finalized many projects within given time-frames.
  • o Madison Communications – Tasked with writing original content for various clients. Developed content for press releases, spokesperson profile, media brief and many more collaterals associated with a PR firm. Clientele includes F&B and corporate.
  • o PR Pundit – Associated with the company for more than a year now.
  • Experienced in managing their content for Real Estate, B2B, Education and FMCG clients. Curated content for company websites, client bylines, and business collaterals. Skillful at delivering, extensively researched, plagiarism free high- quality content within deadlines.
  • o Media Mic – Handled web content for a number of their clients to ensure easy detection of web pages. Created content for corporate image building of the client and spokesperson as well. Clientele includes lifestyle, beauty, travel, Technology and entertainment.

Moe's art pvt. ltd.

Public Relations Associate

Apr 2014May 2015 · 1 yr 1 mo · Mumbai Metropolitan Region

  • Tasked at handling a number of clients in the financial and entertainment sector.
  • o Reliance Broadcast Network (Big Magic) – a comedy entertainment channel from the ADAG group. Functioned from the Reliance office and liaisoned with the internal team and PR team to ensure clear communication. Written content for releases, websites, presentations and other articles. Pitched interviews and ideas to media houses; held press conferences and ensured good pr visibility. Assisted management in Corporate Communication activities.
  • o FFFreedom Financials – a leading financial firm- Networking with media personnel for stories and interviews. Executed communication messages, and presentation materials for their upcoming projects
  • o Gozup – a digital social media firm - Researched and created pitches, releases and briefing documents.
  • o JITO(Jain International Trade Organization) – A worldwide organization of businessmen, industrialists, knowledge workers and - Ensured proper execution of internal and external eventsEnsured good visibility fir their events.
  • Other clients include Launchpad, Reliance Games, Big Flix, Vardhman Builders and Wealth Rays.

Virtual india

Internal Communication Specialist

Jan 2013Mar 2014 · 1 yr 2 mos · India

Genesis bcw

Intern

Oct 2012Dec 2012 · 2 mos · Mumbai Metropolitan Region

  • Interning with the Digital team for digitalization of PR activities and turning new prospects into loyal clients. Digital checkup, preparing tonality reports and monitoring reports, effective working of social media to maintain interaction. Working on tools used for digital PR, and working towards online reputation management for clients such as FORD, Pepsi Co, Franklin Templeton MF, Nestle, and GSK.

Madison communications

PUBLIC RELATIONS

Aug 2010Oct 2010 · 2 mos · Mumbai Metropolitan Region

  • Working with the client to identify vision, priorities and achieve PR needs. Undertaking PR campaigns, conferences for clients such as Godrej, Fastrack, Madhuban Spa and Resort.

Bloombergutv

Content Analysis

Jul 2010Aug 2010 · 1 mo · Mumbai Metropolitan Region

  • Working with the marketing team and writing content analysis of market & non-market hours and feature shows. Managing key data and giving strategic input for future programming.

Bates

INTERN-creative Dept.

Mar 2009Apr 2009 · 1 mo · Mumbai Metropolitan Region

Dainik jagran

Marketing Trainee

May 2008Jun 2008 · 1 mo · Dehradun

Education

International School of Business & Media

Master’s Degree — PR and Corporate Communication

Jan 2011Jan 2013

jobs For Women

Graduate — Advertising

Jan 2007Jan 2010

Brightlands School

Jan 1998Jan 2007

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