Sep 2016 – Sep 2020 · 4 yrs · Nagpur Area, India

• Coworking space founder | Community builder | Curator
• Chaos Theory is a 2,000 sq. feet cozy coworking space situated at the most prime business area of Nagpur - West High Court Road, Dharampeth.
• Having been home to the Zomato and Swiggy Nagpur teams during their launch phases here, we now house close to 7 small businesses and a host of freelancers and consultants. We offer both private spaces and hot seat options.
• On the weekends, Chaos Theory is a culture space and hosts the city's most exciting and curated events - from meet-ups, book meets, developer meets, hackathons, workshops on tech, entrepreneurship, finance, arts to even coffee brewing sessions!

Aug 2016 – May 2022 · 5 yrs 9 mos · Nagpur, Maharashtra, India

• Since 2016, I have been a freelance digital marketer for SMEs and startups in and around central India. I take care of end to end content strategy and creation in addition to other areas of digital marketing.
• My areas of proficiency are -
• Content Marketing
• Content Strategy
• Social Media Management
• Lead Generation - through Facebook, Instagram and Google
• Copywriting
• Email newsletters
• Building Digital Communities
• I work closely with business owners and marketing teams to come up with a content and marketing strategy aligned to their objectives and budgets.
• Have worked with clients across domains - food, education, NGO and lifestyle.
• In addition to these, I have also successfully marketed high profile events digitally like the Orange City International Film Festival, The She Fest - a lifestyle exhibition event partnered by Times Of India and CompEx - the region's oldest and biggest computer and electronics exhibition event.
• You can reach out to me at sukhada.chaudhary@gmail.com for enquiries/details!

Aug 2015 – Aug 2016 · 1 yr · Mumbai Area, India

• Digital marketing | Community building | Growth Hacking | Social media content + strategy
• The Culture Trip is a one-stop digital platform for global culture and lifestyle. Think of what you would find in the art, culture, food and travel supplements of The New York Times - but for every country. With 200,000 monthly readers, The Culture Trip aims to keep building on the wealth of local and global cultural recommendations and knowledge.
• As Director of Culture for the India hub (Mumbai), I was responsible for :
• Launching and Directing the Culture Trip Hub in Mumbai
• Handing content and strategy for all digital channels of Culture Trip Mumbai - Facebook, Twitter and Instagram
• Recruiting and managing a network of 150+ local writers, photographers, and interns
• Coordinating goals, growth strategies and solutions with multiple teams globally
• Leading partnerships with local universities, museums, PR agencies, and cultural organizations
• During my tenure, the average monthly views for the India section of The Culture Trip doubled in 8 months. Our social media channels also grew to their current 7k+ followers on both Twitter and Instagram with high engagement. Managed the growth of the Mumbai hub from scratch.
• You can reach out to me at sukhada.chaudhary@theculturetrip.com

May 2014 – Aug 2015 · 1 yr 3 mos · Mumbai

• Consumer insight mapping | Account planning | Digital strategy | Cultural planning
• Was part of the planning team for:
• Citibank
• Lakmé
• Skoda
• Bharti AXA
• ET Now
• Burger King
• Nerolac.
• Working on brands ranging from finance to fashion has given me a great perspective on the process of mining consumer insights and how brands function. I have also had a ringside view of brands making their transition into digital-first strategies, moving away from the traditional media mix. Worked on concept testing,primary research,digital strategy,communication analysis and cultural planning in addition to multiple pitches.

Apr 2013 – May 2013 · 1 mo · Bengaluru Area, India

• Conducted qualitative research, secondary research & worked on suggestions for a food additive brand’s launch in South India
• Consumer insight mining, questionnaire design and qualitative research with work on material used in a live pitch for a premium inner-wear brand
• Conducted secondary research and qualitative research for a leading real estate brand in Bangalore

May 2010 – Oct 2010 · 5 mos

• Worked as junior correspondent on the city beat and for the Nagpur Times edition. My work involved taking interviews of film personalities that visited Nagpur. I have interviewed personalities like Vinay Pathak and Emraan Hashmi during my internship.
• Also contributed to city beat stories like coverage of Nagpur University admission issues and state of colleges under the university during the time of my internship.