Prachi Bishnoi

Digital Marketing Specialist

Delhi, India10 yrs 10 mos experience

Highly Stable

Key Highlights

Over 10 years of digital marketing experience.
Led influencer marketing strategies for top brands.
Achieved 150% increase in creator retention.

Stackforce AI infers this person is a MarTech expert with a strong focus on influencer marketing and brand strategy.

Contact

Skills

Core Skills

Go-to-market StrategyMarketing CommunicationsPnl ManagementProduct LaunchInfluencer MarketingBusiness StrategyMarketing Strategy

Other Skills

Consumer BrandingSocial Media MarketingConsumer ProductsProduct DevelopmentDigital ContentMarketing AgenciesMarket ResearchProject ManagementBrand ManagementDigital StrategySocial NetworkingEvent ManagementMedia RelationsPublic RelationsCommunication Skills

About

Marketing professional of 10+ years of work experience and helping brands scale digitally. I have spearheaded influencer marketing at the Good Glamm Group by amplifying the influencer of creators to drive commerce for our in-house brands. Earlier, I was leading brand solutions in the same organisation for external brands such as (Flipkart, Myntra, Bumble, Platinum Guild International, Cadbury to name a few).

Experience

Naukri.com

Senior Marketing Manager

Jan 2025 – Present · 1 yr 2 mos

Go-to-Market StrategyConsumer BrandingMarketing CommunicationsSocial Media Marketing

The moms co. | good glamm group

Brand Lead

Apr 2024 – Jan 2025 · 9 mos

Marketing and brand management for The Moms Co, in addition to leading creator commerce for The Good Glamm Group

PnL ManagementConsumer BrandingConsumer ProductsProduct LaunchGo-to-Market StrategyProduct Development+3

The good glamm group

Head of Creator Commerce

Jan 2021 – Jan 2025 · 4 yrs · Delhi, India · Hybrid

POPxo was acquired by MyGlamm and together The Good Glamm Group was founded
The Good Glamm Group also founded 'The Good Creator Co. in 2021 and I started leading creator commerce for all the brands under the group (MyGlamm, POPxo Makeup, Manish Malhotra Beauty, St.Botanica, Sirona Hygiene and Organic Harvest
Strategy for all new launches and products are ideated by me as part of the central think tank
Responsible for scaling social posts by creators every month across all brands and creating avenues for brands and creators to earn revenue
Started IPs for creators on the GCC app; which took the retention of creators up by 150%

Project ManagementInfluencer MarketingBusiness StrategyBrand ManagementDigital ContentMarketing Agencies

Popxo | good glamm group

Brand Solutions Lead

Nov 2017 – Dec 2020 · 3 yrs 1 mo · New Delhi Area, India

Responsible for aiding the sales team at POPxo with strategy for commercial brands
Maintain PnL and margins on projects
Top brands that I worked with: Bumble, Myntra, Amazon Fashion, Cadbury, Platinum Guild International, Cult.fit, OPPO, Uber, AJIO to name a few

PnL ManagementMarketing StrategyDigital ContentDigital Strategy