Dhisti Desai

Co-Founder

Mumbai, Maharashtra, India13 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in crafting human-centered digital experiences.
Proven track record in leading design teams.
Published author with strong storytelling skills.

Stackforce AI infers this person is a Product Designer with expertise in Fintech and Edu-tech industries.

Contact

dhisti.desai@pineapple.design LinkedIn

Skills

Core Skills

Product VisionDesign StrategyProduct DesignUser ExperienceBrand Identity

Other Skills

Adobe IllustratorAdvertisingBloggingContent StrategyCoral drawCreative ideationDashboardDigital IllustrationLeadershipMarketing StrategyMicrosoft WordMotivational SpeakingPhotoshopPrototypingSocial Media Marketing

About

At my core, I believe in the art of storytelling and utilize this as a principle to create digital experiences. I believe that experiences can be crafted and enhanced through designs, which in turn can improve the way people interact. My strengths encompass defining product vision, creating compelling designs that focus on human-centred communications. I like being involved in strategizing for complex products to provide elegant and effective solutions. With a glare for the smallest details, I am encouraged to design products that create global impact. Things I enjoy doing: Writing (I am a published author), reading and travelling

Experience

Pineapple design

Founder, Design and CX Director

Jan 2019 – Present · 7 yrs 2 mos · Mumbai Area, India

Pineapple is a consultancy that works at the intersection of strategy, design, CX and innovation.
We've worked on products at Vodafone Idea, Upstox, Ajio, Cipla, Eppo, Ninjacart, L&T Finance, HostGator, DSP Mutual Funds, Tata, and more.

UX/UI DesigningMarketing StrategyCreative ideationProduct VisionDesign Strategy

Opposite

Senior Product Designer

Nov 2018 – Jan 2019 · 2 mos · Mumbai, Maharashtra, India

Designed and directed designs for an Edu-tech company in the UK creating a detailed dashboard & E-commerce website at the initial product ideation stage.
I also led the design vision and helped set product direction for two junior designers who worked with me to conduct user research, digitise sketched wireframes, and prototype the dashboard while I designed the final UI.

UX/UI DesigningUser ResearchPrototypingProduct DesignUser Experience

Creditvidya

Lead - Product Design

Dec 2014 – Oct 2018 · 3 yrs 10 mos · Khar

Was part of the core team and design director for an entire company of 130 employees.
Worked in close association with Lollypop Design Studio, Bangalore and received training in UX/UI from the founder and design director for four years. Later in 2018, I co-designed the entire brand identity of CreditVidya with him.
I led and executed the research, prototyping, usability testing, and final design work of dashboards and Android applications for CreditVidya and the top lending institutions associated with it such as Fullerton India, Tata Capital, Aeon Finance, Bajaj, Capital First and more.
Planned and implemented original designs for marketing promotions and collaterals of CreditVidya.
Led a creative team of three and executed designs for data reports and upgradations of older Android apps created by CreditVidya.
Worked closely with the AI team and product managers and created designs for multiple data backed products

UX/UI DesigningPrototypingUsability TestingProduct DesignBrand Identity