Narendran Baskar

CEO

Chennai, Tamil Nadu, India11 yrs 8 mos experience

AI EnabledAI ML Practitioner

Key Highlights

Drove 9% increase in policy conversion.
Enhanced onboarding efficiency by 22%.
Boosted agent sales by 11%.

Stackforce AI infers this person is a Fintech Product Leader with expertise in customer acquisition and growth strategies.

Contact

Skills

Core Skills

Product ManagementConversion OptimizationSalesProduct StrategyUser Experience

Other Skills

A/B TestingAPI IntegrationAgile MethodologiesCalculusCustomer RetentionLead ConversionLinear AlgebraMachine LearningMarket SegmentationNatural Language Processing (NLP)NegotiationProfessional CommunicationProject ManagementPrompt EngineeringSales Strategy

About

Product Leader | FinTech & InsurTech | Customer Acquisition & Growth 11 years of overall experience with 6+ years dedicated to driving product success in the BFSI sector. Drove a 9% increase in policy conversion at Star Health by creating a user-trust engine and employing A/B testing and continuous usability feedback. Enhanced onboarding efficiency by 22% and reduced junk leads by integrating Truecaller API for seamless user verification. Boosted agent sales by 11% by designing and implementing innovative, gamified commission and engagement frameworks. Grew MSME borrower acquisition by 23% at Shriram Finance by owning the product lifecycle and launching targeted acquisition strategies. Reduced loan processing turnaround time by 18% through the optimization of workflows and integration of key partner APIs. Expert in hypothesis-driven experimentation, cross-functional leadership, and optimizing user journeys to deliver measurable business outcomes.

Experience

Star health and allied insurance co. ltd

Chief Manager

Dec 2024 – Present · 1 yr 3 mos · Chennai, Tamil Nadu, India · On-site

Increased Policy Conversion by 9% by architecting the end-to-end PRD and GTM strategy for a 'Proactive Confidence Engine,' leveraging iterative usability testing and A/B experimentation to optimize the customer journey.
Lifted Form Completion by 22% and reduced junk leads by 18% through the strategic integration of the Truecaller Verified Number API, which streamlined the onboarding funnel with pre-filled, auto-verified data.
Expanded Agent Sales Channel by 11% (from 42% to 53% of total policy sales) by launching a gamified, tiered commission system for a 3,000+ agent network, driving a 28% uplift in milestone attainment.
Reduced High-Risk Segment Opt-ins by 65% by defining the product vision and roadmap for a dynamic EMI offering, utilizing advanced analytics to refine customer segmentation and acquisition.
Accelerated feature delivery and ensured regulatory adherence by leading agile ceremonies, including sprint planning and backlog grooming for a cross-functional product pod.
47% CAC Reduction: Slashed Customer Acquisition Cost from ₹34K to ₹18K by leading a full-funnel redesign of mobile and web onboarding, simultaneously reducing Cost Per Lead (CPL) by 45% (from ₹380 to ₹210).
+180% Lead Generation: Boosted lead form submissions by 180% through rigorous multivariate testing, identifying "View Plan" as the highest-performing Call-to-Action.
80% Operational Overhead: Eliminated 80% of recurring operational queries from leadership by conceptualizing and launching AI-driven, self-serve n8n dashboards for real-time business intelligence.

Conversion OptimizationA/B TestingUser ExperienceAgile MethodologiesProduct Management

Shriram finance limited

Product - Senior Digital Manager

Sep 2022 – Nov 2024 · 2 yrs 2 mos · India

Drove 23% Growth in Borrower Acquisition by directing the product strategy and lifecycle for a collateral-free MSME lending suite, leveraging competitive analysis and market segmentation to achieve product-market fit.
Improved Lead-to-Approval Conversion by 14% by integrating third-party verification and partner APIs into onboarding flows, significantly reducing applicant friction while maintaining strict compliance.
Reduced Loan Processing TAT by 18% by re-architecting the Loan Origination and Management System (LOS/LMS) workflows with enhanced funnel instrumentation and lead-stage tracking.
Successfully executed the go-to-market campaigns and owned the PRDs for five distinct lending products, ensuring zero-defect launches and scalable architecture.

Product StrategyMarket SegmentationLead ConversionProject ManagementProduct Management

Khatabook

Associate Product Manager

Sep 2020 – Oct 2022 · 2 yrs 1 mo · Greater Bengaluru Area

Launched the company's first digital business loan MVP from concept to market, defining the product vision and conducting user interviews to address core MSME segment needs.
Increased Application-to-Approval Rate by 18% by embedding A/B testing and segmented user journeys (via CleverTap) to systematically optimize the loan application funnel.
Reduced Customer Churn by 15% by integrating cohort analytics into the roadmap prioritization process, aligning feature development with key retention drivers and North Star metrics.
Improved CSAT by 9 points by utilizing agile sprints to rapidly identify and resolve critical onboarding pain points, strengthening brand trust in a competitive market.

User InterviewsA/B TestingCustomer RetentionProduct ManagementUser Experience

Kal limited

Product Marketer

Aug 2017 – Sep 2020 · 3 yrs 1 mo · Chennai, Tamil Nadu, India

Drove early OTT regional adoption — Scaled Sun NXT to 1M+ paid subscribers by running hyper-local campaigns across Facebook, YouTube, and programmatic ad networks targeting Tamil, Telugu, Malayalam, and Kannada audiences.
Reduced apps install costs by 22% by optimizing creative assets for low-bandwidth users, leveraging Facebook App Install campaigns, and integrating Google UAC cross-platform reach.
Drove +25% uplift in weekend watch-time by curating “Weekend Binge” playlists and promoting them via targeted CRM campaigns.

Malar limited

CONTENT MARKETER

Jul 2014 – Aug 2017 · 3 yrs 1 mo · Chennai, Tamil Nadu, India

Architected high-impact content ecosystems across Hello FM and DT Next platforms, catalyzing a 130% YoY surge in SEO engagement and user interaction.
Commanded cross-platform content innovation, blending radio, digital, and influencer formats to expand DT Next and Hello FM’s reach by 60% in under a year.
Mobilized high-performing influencer collaborations for TNPL, delivering 70%+ video completion rates and audience