N

Nihal Rustgi

Co-Founder

India14 yrs 2 mos experience
Highly Stable

Key Highlights

  • Led marketing for India's National Skill Competition.
  • Co-founded an education start-up focused on systemic change.
  • Managed strategic partnerships with government and corporates.
Stackforce AI infers this person is a Marketing Leader in the Education and Skill Development sector.

Contact

Skills

Core Skills

Growth StrategiesMarketingBrand ManagementMarketing StrategyBusiness Development

Other Skills

AnalyticsBrand AwarenessBrandingBusiness StrategyCommunicationCompetitive AnalysisCorporate Social ResponsibilityDigital Marketing AnalyticsEmail AnalyticsEmail MarketingEntrepreneurshipEvent ManagementEvents CoordinationGovernment RelationsLead Generation

About

While growing up in the busy streets of Old Delhi, I often used to greet everyone from cobbler to the person who used to cut my hair or the uncle who used to serve us hot samosas. I learned the art of greeting from my father as he used to tell me, “There are only two things in life that nobody can steal from you – "Skills and Knowledge” which leads to the path of respect. I have witnessed hardship, determination, and also, real happiness. Those experiences have made me what I am today – determined, hardworking, ambitious with overtones of creativity, and a tad bit of sense of humor. From co-founding an education start-up, “Brainwiz’ in my early 20s to now heading the marketing and outreach program for IndiaSkills – India’s National Skill Competition under Skill India Program launched by Hon. Prime Minister of India Narendra Modi. I have always believed that if you want to create an impact in the ecosystem and actually, transform people’s lives for the better, you should know how to be heard. Having been a part of the industry for the last 7 years, I have weaved stories, interacted and learned from people from all walks of life, made mistakes, experienced success, and failures both, but more than anything else, I have listened to and then, been heard. I have experience across Strategic Partnerships, Brand Management, Outreach, Campaign Management, and Community Development. As a consultant with NSDC, I have closely worked with multiple stakeholders involving Central and States Government, Academic Institutions and Corporates. Currently, I am also leading marketing and outreach activities for IndiaSkills & WorldSkills Competitions in India. Prior to joining NSDC, I started an organization called Brainwiz, which is a youth-run organization focused on improving the education sector in India. Under this initiative, I also got a chance to work with several large organizations including TERI, American Center, US Embassy, Alma College, UNIC, UNYANET, UNYSAB, WAPCOS, DUREX, CII among others. You can always reach out to me at 3.nihal@gmail,com 🙌

Experience

14 yrs 2 mos
Total Experience
2 yrs 4 mos
Average Tenure
1 yr 5 mos
Current Experience

The zyra

Co-Founder

Dec 2024Present · 1 yr 5 mos · Gurugram, Haryana, India · On-site

  • Solving growth & marketing through AI

Career break

Relocation

Feb 2024Sep 2024 · 7 mos

Apna

Director, Growth & Marketing

Nov 2020Dec 2023 · 3 yrs 1 mo · Delhi, India · Remote

  • Leading organic growth for apna that includes Strategic partnerships, Influencer marketing, PR, Brand and alternate channels that can contribute to organic growth.
Market PlanningCommunicationBrandingDigital Marketing AnalyticsBrand AwarenessMarketing Campaign Management+2

National skill development corporation, msde, govt. of india

2 roles

Brand and Marketing Manager

Promoted

Sep 2017Oct 2020 · 3 yrs 1 mo · New Delhi Area, India · On-site

  • Program Manager & Lead for Eastern Region – Directly working with 11 State Governments for conducting & managing state skill competitions as part of the skill competition scheme.
  • Leading WorldSkills India & IndiaSkills Branding & Marketing - Created & managed a campaign #AbSkillsKiBari to promote skill competitions in the country which garnered 600 million impressions organically & have created PR worth 10 crores.
  • Responsible for strategic partnerships with international partners, government and corporate bodies to support the WorldSkills India mission.
  • Created branding & promotional guidelines for IndiaSkills Competitions for uniform communication across the country.
Market PlanningCommunicationGrowth StrategiesBrandingBrand AwarenessEvent Management+5

Coordinator, CSR Engagements, Industry Partnerships & WorldSkills India

Jan 2015Jan 2017 · 2 yrs · New Delhi Area, India

  • WorldSkills India is an initiative of the NSDC under the Ministry of Skill Development and Entrepreneurship. NSDC, through its WorldSkills India initiative, has been leading the country's participation at WorldSkills International competitions since 2011.
  •  Developed and implemented marketing strategy (Online and Offline) for WorldSkills India to make skills aspirational in India. Generated media coverage worth Rs. 6.5 crore ($ 1 million) regarding India’s participation at the 43rd WorldSkills International Competition in Sao Paulo, Brazil.
  •  Coordinated between industry associations, corporates and state governments for training and execution of competitions at the each level.
  •  Served as the Assistant Team Leader for Team India at the WorldSkills Competitions 2015, Sao Paulo.
  •  Assisted the marketing team and was part of the core team for the launch of Skill India Campaign.
  • Corporate Social Responsibility & Industry Partnership – managed one of the largest CSR projects worth of 40 cr. end to end for different donors across India.
  • Coordinated with NEXTGEN for developing a technology platform for mobilizing funds for SANKALP (World Bank)
  • Developed branding guidelines for Skill India CSR centers
  • Managed strategic partnerships with corporates like ola, uber, paytm for Skill India

Google

Yatri Entrepreneur, Jagriti Yatra

Dec 2013Jan 2014 · 1 mo · Mumbai Area, India

  • Was selected as one of the yatri entrepreneur at Jagriti Yatra, the longest entrepreneurial train journey in the world with a vision to 'build India through enterprise'.
  • Jagriti Yatra is an ambitious train journey of discovery and transformation that takes hundreds of highly motivated youth from around the world on a 15 day, 8000 km national odyssey to meet role models - social and business entrepreneurs - of the country.
  • Sponsors: Google for Entrepreneurs, Rolls Royce
  • http://www.jagritiyatra.com/
  • https://www.youtube.com/watch?v=akejS9nCiDE
  • http://www.youtube.com/watch?v=oD6BhGWakzE
  • https://www.youtube.com/watch?v=GkHooiRvW1M

Innovaccer

Marketing Associate

Oct 2013Jul 2014 · 9 mos · Noida Area, India

  • InnovAccer is a research acceleration firm assisting academicians and researchers through their data centric services across the globe.
  • Working with the core executive team and handling key responsibilities in Marketing.
  • Ensuring business development and marketing alignment with sales team.
  • Brainstorming and implementing direct marketing solutions.
  • Develop lead generation plans and implementation, identifying new lead sources and qualification of the perspective.
  • Tracking clients requirements to the closure.
  • Helping in building conversion centric websites and execute digital marketing strategies to generate leads, traffic and sales.
  • Social Media Marketing
  • Email Marketing
  • SEO and SEM
  • Marketing Communications
  • Inbound and Outbound Marketing
  • Track and Analyze Marketing ROI
Market PlanningCommunicationBrandingBrand AwarenessMarketingBusiness Development

Giesecke & devrient gmbh

Intern

Jun 2012Aug 2012 · 2 mos · Gurgaon, India

  • Giesecke & Devrient (G&D) is a German company headquartered in Munich that provides banknote and securities printing, smart cards, and cash handling systems. Giesecke & Devrient's portfolio of SmartTrust Over-the-Air (OTA) products provides the platform for secure and reliable SIM card management by any vendor throughout the entire SIM lifecycle, from defining card specifications through pre-personalization to deactivation.

Brainwiz

Co-founder and Advisor

Jan 2011Aug 2015 · 4 yrs 7 mos · New Delhi Area, India

  • Brainwiz is a youth organisation which aims to transform the education system through its different approach towards education.
  • served as the Idea machine.
  • lead the Marketing and Business Development front.
  • Strategised social media campaigns, event campaigns and other outreach programs under the umbrella of Brainwiz. The current outreach of the organisation is more than 20, 000.
  • Organised national and international level Model UN Conferences in Delhi for school and colleges.
  • Worked with names like United Nations, US Embassy, American Center, TERI, India Water Partnership, CII for youth activities and events.
  • Responsbile for academic partnerships for outreach activities and community development.
  • Assisted in designing collaterals, posters and other related promotional materials.

Education

GrowthX®

Apr 2021May 2021

Ramjas School anand parvat

Jan 1999Jan 2009

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