Apr 2024 – Jun 2025 · 1 yr 2 mos

• ★ Leading development and execution of diagnostic health packages and campaigns, contributing to consistent revenue growth.
• ★ Designing strategic roadmaps and efficient marketing budgets with a focus on ROI, driven by deep market insights.
• ★ Utilizing prior marketing & sales experience to build stronger product narratives, better pricing strategies, and customer-aligned offerings.
• ★ Driving integrated marketing efforts across ATL, BTL, and digital platforms to boost service visibility and acquisition.
• ★ Collaborating daily with sales, ops, and marketing teams to ensure flawless execution of promotions and product rollouts.
• ★ Monitoring competitive trends and adapting product positioning and pricing accordingly to stay ahead in a dynamic market.
• ★ Implementing cost-control initiatives while maintaining strong branding and customer engagement.
• ★ Ensuring seamless customer journeys by aligning services, touchpoints, and communication with user expectations.
• ★ Evaluating campaign performance using real-time data and improving strategies to optimize impact.

Jul 2023 – Mar 2024 · 8 mos

• ★ Transitioned into product management by applying previous experience in sales and marketing to understand customer needs and market behavior quickly.
• ★ Assisted in crafting product strategies, pricing models, and initial launches for diagnostic services.
• ★ Collaborated with designers, IT teams, and internal stakeholders to shape product experience and communication.
• ★ Played a key role in planning and executing marketing campaigns, ensuring cross-platform consistency and performance.
• ★ Contributed to product positioning through customer insight and competitive landscape understanding.
• ★ Helped align marketing efforts with on-ground sales initiatives, ensuring synergy between promotion and conversion.
• ★ Learned to measure campaign and product performance using basic data tools and customer feedback loops.
• ★ Strengthened internal coordination by facilitating communication between cross-functional teams.

Apr 2022 – Jul 2023 · 1 yr 3 mos

• ★ Managed corporate clients' partnerships, wellness tie-ups, and strategic client acquisition efforts across North India.
• ★ Handled inbound/outbound inquiries, client relationship management, and conversion funnels to surpass monthly sales targets.
• ★ Leveraged market analysis and competitor insights to drive new initiatives and branding campaigns.
• ★ Coordinated with internal teams to ensure timely responses to RFIs and business proposals.
• ★ Provided inputs into pricing and service design that later evolved into structured health packages.
• ★ Strengthened leadership, negotiation, and communication skills—laying the foundation for transition into product management.

Jun 2020 – Jul 2020 · 1 mo · Patiala, Punjab, India

• ★ Specialized in on-page and off-page SEO strategies to improve site rankings.
• ★ Supported digital campaign planning, content creation, and competitive market research.
• ★ Gained foundational understanding of digital marketing funnels and customer journeys.

Jun 2018 – Aug 2019 · 1 yr 2 mos · Chandigarh, India

• ★ Managed investment portfolios including demat accounts, mutual funds, insurance, and fixed deposits.
• ★ Regularly exceeded financial product sales targets and developed long-term client relationships.
• ★ Provided financial consultations and delivered presentations to promote financial products.
• ★ Built a strong base in client handling, performance tracking, and target-based execution.