Srishti Bisht

Business Development Executive

Delhi, India8 yrs 1 mo experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Proven track record in customer acquisition strategies.
  • Expertise in managing high-performing sales teams.
  • Successful in optimizing patient journeys in healthcare.
Stackforce AI infers this person is a Healthcare Business Development Specialist with strong sales and customer acquisition expertise.

Contact

Skills

Core Skills

Customer AcquisitionSales ManagementPerformance Marketing ManagementLead GenerationCustomer Relationship ManagementBusiness DevelopmentTeam ManagementPatient ConsultationRevenue GenerationWorkforce Planning

Other Skills

Business ExpansionBusiness PlanningBusiness Process ImprovementBusiness StrategyCandidate SourcingCommunicationCustomer Acquisition StrategiesCustomer ExperienceCustomer Relationship Management (CRM)Customer ServiceData AnalysisInternational BusinessLeadershipManagementMarket Analysis

About

Driven and growth-oriented professional with 6.5 years of experience in Sales, Operations, and Customer Acquisition across Fertility, OBG, Gynecology, and Pediatrics at top healthcare brands like Cloudnine Hospitals and Pristyn Care. I specialize in building verticals from scratch, managing inside + offline sales teams, and optimizing patient journeys through process-driven execution.

Experience

Cloudnine group of hospitals

Manager - Customer Acquisition

May 2023Present · 2 yrs 10 mos · Gurugram, Haryana, India

  • Strategic Customer Acquisition Manager with expertise in Obs Gyne and Fertility services. Successfully manage a team of 20 inside sales representatives, collaborating with marketing and hospital teams to enhance patient experience. Proficient in optimizing digital footprints for hospital doctors to boost organic leads in North India.
  • 1: Performance Marketing Management
  • Collaborate with marketing agencies to design and implement performance marketing campaigns aligned with business objectives.
  • Monitor KPIs such as conversion rates, cost per lead, and return on investment (ROI) for marketing campaigns.
  • Continuously optimize marketing efforts to maximize customer acquisition and cost-effectiveness.
  • 2: Lead Generation and Conversion
  • Oversee the lead generation process and ensure a consistent flow of qualified leads to the sales teams.
  • Analyze lead data to identify patterns, opportunities, and areas for improvement in lead generation strategies.
  • Collaborate with the telecaller teams of 20 people to enhance lead conversion rates and provide them with necessary training and resources.
  • 3: Conversion from OPD to IPD
  • Manage and lead the Customer Relationship Executives (CRE) and Guest Relations Executives (GRE) teams responsible for converting OPD patients to IPD customers.
  • Develop strategies and tactics to improve conversion rates and ensure seamless patient experiences throughout the process.
  • Monitor the conversion percentage and take corrective actions to meet or exceed set target
Customer AcquisitionSales ManagementLead GenerationPerformance Marketing ManagementCustomer Relationship Management

Pristyn care

2 roles

Team Lead

Apr 2022May 2023 · 1 yr 1 mo

  • 1: Business Development and Entrepreneurship
  • Achievement of revenue targets and growth of the IVF category.
  • Implementation of innovative strategies to expand the IVF business and capture new market opportunities.
  • Introduction of new services or offerings to enhance the IVF vertical's value proposition.
  • 2: Team Performance and Management
  • Consistent achievement of individual and team targets by the 8-member team under my supervision.
  • Employee satisfaction and retention within the team, measured through regular feedback and performance reviews.
  • Development of team members through coaching, training, and skill enhancement initiatives.
  • 3: North India Operations Management
  • Maintain a 95% fulfillment rate for supply and demand in the North India region.
  • Timely resolution of operational challenges and customer issues to ensure a seamless experience.
  • Effective coordination with multiple teams (tech, product, marketing, city ops) to streamline daily operations.
  • 4: New Demand Channel Creation
  • Achievement of a 30% increase in demand through new channels like doctor referrals, offline referrals, SEO, etc.
  • Implementation of marketing and promotional strategies to drive demand and customer acquisition.
  • Regular monitoring of the performance of each demand channel and making data-driven improvements.
  • 5: Customer Experience and SOP Implementation
  • Ensuring city-level seamless customer experiences for IVF patients.
  • Development and implementation of Standard Operating Procedures (SOPs) to create a smooth and standardized process.
  • Maintaining the company's set standards for patient experience and receiving positive feedback from patients.
Business DevelopmentTeam ManagementOperations ManagementCustomer Experience

Business Development Manager

Apr 2021Apr 2022 · 1 yr

  • 1: Patient Consultation and Advisory
  • Conduct structured discussions with potential patients to provide consultation and advisory on the offered IVF services.
  • Understand patient profiles, medical history, and specific problems to tailor the consultation accordingly.
  • Effectively communicate the benefits of Pristyn Care IVF services to build trust and confidence in potential patients.
  • 2: Seamless Patient Experience
  • Hand-hold patients throughout their journey, from the initial consultation to post-surgery follow-up, ensuring a seamless experience.
  • Address patient queries and concerns promptly and empathetically, providing personalized attention and care.
  • Collaborate with internal teams to ensure all patient requirements are met, and the process is smooth and efficient.
  • 3: Revenue Generation
  • Drive revenue generation through effective patient consultations and successful conversion of potential patients into customers.
  • Meet or exceed assigned revenue targets by actively promoting Pristyn Care IVF services and closing deals.
  • Continuously identify new opportunities to increase revenue and expand the customer base.
  • 5: End-to-End Patient Surgery Experience
  • Oversee and coordinate all aspects of the patient's surgical journey to ensure a smooth and satisfactory experience.
  • Collaborate with medical teams, support staff, and administrative personnel to streamline the surgical process.
  • Monitor the surgery process and patient progress to intervene when necessary and maintain high-quality standards.
  • 6: Market Intelligence and Insights
  • Stay updated on the latest trends, advancements, and competitors in the IVF industry.
  • Gather market intelligence to identify potential opportunities, challenges, and areas for improvement.
  • Use data-driven insights to enhance business development strategies and decision-making.
Patient ConsultationRevenue GenerationMarket Intelligence

Square yards

2 roles

Senior Business Development Executive

Jan 2019Apr 2021 · 2 yrs 3 mos

Business Development Executive

Jan 2019Apr 2020 · 1 yr 3 mos

  • Square Yards is India’s largest integrated platform for Real Estate & Mortgages and one of the fastest-growing Proptech platforms in UAE, the Rest of the Middle East, Australia & Canada. Square Yards platform offers an integrated consumer experience & covers the full real-estate journey from search & discovery, transactions, home loans, rentals, property management, and post-sales service – fully integrating buyers to an extensive network of 500+ partner real estate developers, 150,000+ Agents, and 100+ banks & NBFCs.
  • Key Responsibilities Area :-
  • Handled day-to-day happenings of real estate office, consistently growing client bases, and increasing revenue.
  • Developed and maintained a list of available properties suited to different needs and budgets for both commercial and industrial use.
  • Followed up with prospective buyers regarding incentives from builders for new developments in the surrounding area.
  • Communicated with clients to understand property needs and preferences.
  • Negotiated contracts with buyers and sellers to maximize customer savings.
  • Promoted properties to target audiences to enhance revenue generation.

Ica edu skills

Placement Executive

Jan 2018Dec 2018 · 11 mos · Noida Area, India

  • ICA Edu Skills began its journey in 1999 with a vision to train the job-focused youth in India and make them employable at affordable fees. As the industry demands skilled manpower, we too, expanded our horizon to not just provide practical training to our students but also support them with placement at top companies and MNCs.
  • Key Responsibilities Areas:-
  • Collaborated with other organizations to develop and integrate workforce planning, analysis, and solutions.
  • Compiled and produced qualified candidates' information for review and liaised between parties to coordinate formal, management interviews.
  • Developed and employed industry network to acquire up-to-date and relevant applicants.
Workforce PlanningCandidate Sourcing

Zephyr limited

Business Development Executive INTERN

Jun 2017Aug 2017 · 2 mos · New Delhi Area, India

  • Zephyr Limited is one of India’s leading organizations operating in the fields of Telecom, e-Governance Projects, Skill Development, Training, Green Energy, Construction, Out Sourcing domain, O&M, etc. Zephyr is the pioneer and leading Company providing services to service providers as well as equipment manufacturers. Zephyr is known in the industry for innovation and establishing processes, which deliver quality products and solutions at minimum possible costs to the end customers.

Education

Gitarattan International Business School, Delhi

Master of Business Administration - MBA — Marketing/International business

Jan 2016Jan 2018

Guru Gobind Singh Indraprastha University

Bachelor's degree

Jan 2013Jan 2016

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