Feb 2024 – Present · 2 yrs 1 mo · Remote

• Leading all growth marketing and demand generation initiatives. Marketing Strategy, Paid Media, Content Marketing, SEO, GTM.

Aug 2023 – Present · 2 yrs 7 mos · Remote

• Join Lee for fun conversations with the brightest and funniest minds in B2B and beyond. Lee2B is meant to feel like you're pulling up a chair to eavesdrop on your group of friends - if your friends happen to be B2B marketers, salespeople, and founders who don’t hold back.
• Whether you're a seasoned pro or just dipping your toes into the B2B waters, "Lee2B" is your go-to source for knowledge, inspiration, and a whole lot of sass.

Mar 2022 – Aug 2023 · 1 yr 5 mos

• Led, executed, and managed all digital marketing strategies and activities for SetSail, including SEO, social, paid media, demand generation, email marketing, website build out, influencer campaigns, and community building
• Generated 2.5x growth in the number of enterprise meetings set in H1 2023 through cross-channel campaigns and demand generation efforts
• Increased Domain Rating (DR) from 30 to 57 and increased overall web traffic 25% QoQ through SEO, blogging, website expansion, and backlink building, securing placements in HubSpot, Wordpress, Monday.com, and more
• Grew social media presence, increased company LinkedIn followers from ~3k to 6k, and achieved 3x engagement
• Managed HubSpot for marketing, integration with SFDC. Implemented lead and account scoring models, lead routing processes, and other marketing operations initiatives.

Jul 2021 – Feb 2022 · 7 mos

• Develop strategy and oversee the execution of integrated marketing campaigns that include content marketing, SEM, social media, SEO, HubSpot, email marketing, and marketing automation
• Lead paid media and martech teams across the agency, providing direction, training, and mentorship
• Built HubSpot division, establishing agency as a Platinum-Tiered HubSpot Partner, rising from non-tiered status
• Manage, implement, execute, strategize, and consult on all aspects of HubSpot, helping clients achieve goals and leverage HubSpot as a full-service inbound marketing platform
• Launch and optimize cross-channel advertising campaigns, providing strategy and directly managing campaigns on Google Ads, LinkedIn Ads, and Facebook ads
• Lead client calls, manage deadlines, delegate tasks, providing strategy, direction, and account management

Jan 2020 – Jun 2021 · 1 yr 5 mos

Jan 2018 – Jan 2020 · 2 yrs

Jul 2017 – Dec 2017 · 5 mos

• IMG Digital was formerly InspiriaMedia Group / Inspiria Outdoor
• Develop strategies for inbound marketing campaigns and manage their execution
• Develop strategies and execute paid campaigns on platforms including Google Adwords and Facebook
• Manage HubSpot portals and lead the execution on all features including list segmentation, marketing automation workflows, landing pages, CRM, etc.
• Manage the execution of website launches

Jan 2016 – Jul 2017 · 1 yr 6 mos

• Collaborate as a member of the marketing team to develop marketing strategy and implement digital & inbound marketing campaigns.
• Set up and manage PPC campaigns on Google Adwords, Facebook, and LinkedIn for agency and all clients. Conduct keyword research, competitive research, search terms report analysis/ negative keywords, campaign development & optimization, ad copywriting, and conversion tracking.
• Analyze and track KPIs, including clicks, CTR, CPC, impressions, impression share, utilizing data to look for opportunities and make strategic recommendations.
• Manage the design, build and execution of marketing automation processes to nurture leads, improve operations & account management, and to optimize sales efficiency using Hubspot.
• Execute DNS changes to launch websites and manage email servers

Jan 2015 – Dec 2015 · 11 mos

• Utilize HubSpot for email marketing, marketing automation, landing pages and forms for internal and client marketing communications to effectively target and nurture prospects and leads
• Analyze and track lead and revenue data using excel to present to management team
• Assist in developing and executing marketing operations to establish and maintain processes that drive company efficiency, as well as to manage aspects of marketing communications.

Oct 2014 – Dec 2014 · 2 mos · Hawthorne, NY

• Demonstrated strong attention to detail by proof reading product packages for accuracy
• Conducted competitive analysis market research and outlined findings to Product Managers for pricing strategy
• Calculated and updated product price lists

May 2014 – Jul 2014 · 2 mos

• Worked with management team on internal marketing to brand the agency to its NY Metro target market.
• Built workflows to nurture and convert prospects and leads into customers.
• Obtained certification in Hubspot software for use in marketing automation, calls-to-action, and analytics.
• Created email campaigns utilizing personalization features and marketing automation to attract and target clients based on the unique interests of each recipient.

Apr 2013 – May 2014 · 1 yr 1 mo

• Primary Wave Media is a leading integrated marketing, licensing and media company that develops industry-defining, IP-based branding assets and campaigns designed for B2C companies in highly competitive, high-growth industry segments. Primary Wave Media provides unique, custom business-building marketing solutions, through the use of vanity phone numbers, to increase customer engagement and brand recognition on both a national and regional level for new and established brands
• Developed, researched and built networks in healthcare, legal, and financial industries for ongoing sales campaigns.
• Targeted and contacted prospective clients through strategic eMarketing, social media campaigns, and sales outreach.
• Performed outbound calls to potential clients, delivered sales pitch, and gathered lead details.
• Wrote a wide range of informative articles that were published across numerous company websites.