Jul 2018 – May 2021 · 2 yrs 10 mos · Noida Area, India

Dec 2017 – Jun 2018 · 6 mos

• Responsible for P&L in the Sports & Fitness category. I was involved in the following core responsibilities.
• 1. Devising business strategy through research, customer feedback analysis, and prediction of sales trends.
• 2. Expansion of major subcategories like Bicycles, Outdoor & Badminton.
• 3. Delivered 3x growth in terms of gross merchandise value, units, and profit margin along with a marginal decrease in returns.
• 4, Proactively working on search conversions, high visit conversions, and new product development.
• 5. Planning for assortment, inventory & and pricing as per the business plan.
• 6. Interfacing with multiple teams to execute the business plan.
• 7. Promote seller engagement through promotions and marketing activities.
• 8. Increased net promoter score of category by 17%
• 9. Proactive involvement with cross-business teams like supply chain, logistics, marketing, and tech.
• 10. Increased seller density by 30% and product assortment by

Apr 2017 – Dec 2017 · 8 mos

• Standardization of product attributes, and nomenclature on the Snapdeal level to improve discoverability
• Responsible for timely execution and optimization of promotional banners as per target audience
• Optimizing orders per visit ratio of promotional banners as per target audience
• Optimizing search results using SQL to boost search conversions.
• Defined appropriate set of filters and filter values as per categories to improve website hygiene & boost visits & and conversion
• Sub-category and bucket creation and handling multi-level navigation of products
• Benchmarking of filters and filter values with competitor websites

Feb 2016 – Mar 2017 · 1 yr 1 mo

Jul 2015 – Feb 2016 · 7 mos

Mar 2015 – Jun 2015 · 3 mos

• • Worked on a project to analyse the customer experience while connecting to support using different platforms.

Sep 2013 – Mar 2015 · 1 yr 6 mos · Noida Area, India

• Mentoring 150+ advisers to address major issues of contact/conflict.
• Handling text contacts from all over the world for the world’s best console/web based games developed by Electronic Arts/www.pogo.com.
• Handling billing purchasing/refund, account related queries of the customers.
• Handling text contacts on web-application linked with Salesforce (CRM) and liveperson.
• Providing technical troubleshooting for all console based games.
• To help the customers with any of the technical and in-game, gameplay, forum queries.

Jun 2011 – Dec 2012 · 1 yr 6 mos · Ambala, Haryana, India

• Prepare weekly/monthly reports of in & out of logistics from the warehouse.
• Managed logistics of INR 5 million for the regional center (Haryana).
• Handling issues related to anything between warehouse to doorsteps of distributors.