Inderjit Kauľ

Product Manager

India16 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 15 years in digital media monetization.
Led adtech strategy for major OTT platforms.
Expert in leveraging AI and data for advertising.

Stackforce AI infers this person is a seasoned Adtech professional specializing in digital media monetization and product strategy.

Contact

Skills

Core Skills

Product StrategyRevenue & Profit GrowthProduct LaunchProduct Marketing

Other Skills

AnalyticsBrand ArchitectureBrand ManagementBusiness DevelopmentBusiness StrategyCRMCognitive PsychologyConsumer InsightsCustomer EngagementCustomer InsightDigital MarketingDigital MediaDigital StrategyEmail MarketingGoogle Analytics

About

With over 15 years of experience in the digital media monetization & adtech industry, I am a passionate product leader who strives to create impactful and engaging advertising experiences for consumers and brands. My mission is to leverage the power of AI, data, and human psychology to deliver personalized, relevant, and effective communication (including ads) across video, audio, and display formats. I am currently the Director of Product Adtech at MX Player, one of the largest OTT platforms in India, where I lead the product vision, strategy, and execution for the adtech and monetization portfolio.

Experience

Amazon mx player

2 roles

Driving New Ads Product Initiatives

Promoted

Sep 2024 – Present · 1 yr 6 mos

Acquired by Amazon

Director - Product AdTech

Apr 2022 – Sep 2024 · 2 yrs 5 mos

In this role, I focused on generating significant ad revenue for our OTT platform, in a highly competitive market with a lean sales team. I achieved this by leveraging both direct and indirect ad streams, especially maximizing earnings from indirect ad streams, expertly optimizing bidding strategies to ensure strong growth while actively working with key SSP partners.

Product StrategyRevenue & Profit GrowthYield EnhancementProduct Development

Amazon

Product - Video Adtech

Sep 2024 – Present · 1 yr 6 mos

This role is all about supercharging our video advertising, focusing on innovation, growth, & building a top-tier team.

Zee5

Associate Director - Product (Adtech & Monetization)

Apr 2020 – Apr 2022 · 2 yrs · Bengaluru, Karnataka, India

My role at this leading media company was to drive digital ad revenue for our OTT platform, which served as a crucial extension of our popular TV channels. I focused on captivating the digitally-savvy audience and convinced traditional TV advertisers to expand their spends into our digital media while shifting budgets from other top video publishers. I achieved this by demonstrating the value of our unified audience reach across TV and OTT, and by leveraging extended digital insights and user behavior data that demonstrated unparalleled reach and effectiveness.

Product StrategyRevenue & Profit GrowthYield EnhancementProduct Development

Pokkt

Head of Product & New Initiatives - Adtech

Jan 2018 – Jan 2020 · 2 yrs

(POKKT acquired by Anymind Group in 2020)
Built & launched the performance ad products for our advertisers, drove the product adoption and enabled sales, and built strategic product partnerships in new markets.

Revenue & Profit GrowthYield EnhancementProduct LaunchProduct Development

Vserv

Head - Product Marketing & Sales strategy

Jan 2013 – Jan 2017 · 4 yrs · India & SEA

Built and launched adtech products, telecom-data based DMP, advertiser-funded properties, monetization solutions for publishers along with adserver, innovative ad formats (video, playable, etc), user acquisition & engagement strategies for top brands in our markets (IN, SEA, MEA)

Product MarketingRevenue & Profit GrowthProduct Launch