Apr 2024 – Oct 2025 · 1 yr 6 mos · Remote

• Led Commercial Intelligence function reporting to CRO, supporting scale from $45M to $150M+ ARR trajectory.
• Key achievements:
• Architected the ICP analysis that drove strategic pivot from horizontal to vertical positioning — resulting in new $1M business line in <12 months
• Built competitive intelligence infrastructure: win/loss analysis, pricing elasticity models, discount tracking
• Managed team of 3 analysts across Market Intelligence, Competitive Intelligence, and Customer Intelligence
• Led Gartner analyst relations program including vendor briefings and Magic Quadrant positioning
• Led the current Forrester Wave Pipefy inclusion (BPA)

May 2022 – Dec 2023 · 1 yr 7 mos · New York, United States · Remote

• Led GTM strategy and execution for Brazil market — Payoneer's key LATAM growth region.
• Delivered $5M USD in new annual revenue through localized acquisition campaigns and partner channel development
• Recognized as "MVP GTM Americas 2022" across global GTM organization
• Built market intelligence frameworks for competitive positioning against local and global players
• Collaborated with Product and Compliance on Brazil-specific payment solutions

Jul 2021 – Apr 2022 · 9 mos

• Championed the Sales Enablement initiative with EBANX Academy, enhancing sales team capabilities and performance through innovative training and development programs.
• Led the bid and RFP (Request for Proposal) custom support for enterprise accounts, significantly improving our success rate in securing high-value contracts.
• Directed the Competitive Intelligence area, providing vital market insights that shaped strategic decision-making and competitive positioning.
• Conducted an extensive study to estimate the potential addressable market across all commercial regions, aiding in targeted and efficient market penetration strategies.
• Orchestrated a comprehensive "Go to Market" study for the payout product, accurately estimating potential market volume and informing product launch strategies.
• Led a market analysis project, identifying new prospects by analyzing industry verticals and creating a visual matrix for the sales team, streamlining the decision-making process.
• Established a robust Competitive Intelligence platform, becoming a key resource for strategic market insights.
• Created and maintained 'Arsenal', a Commercial Sales Enablement platform, significantly enhancing sales processes and effectiveness.
• Developed the outbound pipeline process and played a pivotal role in the creation of the inbound process, optimizing lead generation and conversion strategies.
• Managed a diverse team of 10 across four sub-areas: Sales Enablement, Market & Competitive Intelligence, Commercial Design, and Bid & Sales Proposal Support. This management role encompassed overseeing enterprise commercial activities, outbound initiatives, Go-To-Market strategies, Sales Education in partnership with the Product Marketing team, and crafting RFPs and bid proposals to increase deal-closure rates.

Sep 2018 – Jul 2021 · 2 yrs 10 mos

• Provided crucial support to the Business Development (BizDev) team by delivering comprehensive reports on the Latin American market. These reports included in-depth analysis of economic indicators, market studies, and technical aspects of the payments landscape, essential for strategic decision-making.
• Led EBANX’s involvement in international events, encompassing end-to-end management from planning and graphic design to supplier negotiation and execution. This role showcased my adeptness in project management and execution at a global scale.
• Developed and implemented market strategies for North America, EMEA, APAC, and intra-LATAM regions. This involved aligning company products with potential opportunities in the Latin American market, demonstrating a keen ability to identify and leverage market potential.
• Created and presented key insights to internal and external stakeholders. My presentations included keynote speakings, marketing strategies, and detailed market research, highlighting my proficiency in communication and strategic dissemination of information.
• Conducted thorough market studies to identify new prospects. This involved analyzing industry verticals and creating a comprehensive matrix to simplify and enhance the sales team's decision-making process.
• Undertook on-site research in three Latin American countries (Mexico, Argentina, and Colombia). This fieldwork focused on understanding consumer behavior, economic and political scenarios, culminating in a high-quality report detailing valuable opportunities derived from these findings.

Jan 2018 – Sep 2018 · 8 mos

• Spearheaded EBANX's successful participation in Money 20/20 Las Vegas 2018, securing a coveted main stage speaking slot. Managed all aspects, including booth design, graphics, meeting schedules, material preparation, team coordination, and comprehensive post-event reporting. This role highlighted my capacity for event management and strategic brand representation.
• Conducted in-depth UX studies to refine the user experience of services and products for merchants. This involved analyzing user feedback and behavior to implement improvements that enhanced client satisfaction and product usability.
• Led the planning and execution of EBANX’s participation at Money 20/20 Asia 2018. Responsibilities included design, graphics, scheduling, material preparation, team coordination, and event representation, culminating in a detailed post-event analysis. Demonstrated exceptional organizational skills and attention to detail.
• Created insightful materials to elucidate Latin American payments, encompassing economic, political, and cultural aspects. This initiative was crucial in educating and informing stakeholders about the unique attributes of the Latin American market.

May 2017 – Jan 2018 · 8 mos

• Oversaw the creation of compelling commercial presentations and provided comprehensive marketing support for the Enterprise Sales Team. This role was integral in enhancing sales strategies and facilitating successful client engagements.
• Developed targeted campaigns aimed at user acquisition for internal merchants. These campaigns were specifically tailored to drive engagement and growth, demonstrating a deep understanding of user needs and market dynamics.
• Led EBANX's participation at Money 20/20 Las Vegas 2017, managing all aspects from booth design to post-event reporting. This included coordinating major booth graphics, scheduling key meetings, organizing team activities, and producing detailed event analyses. My leadership in this area showcased exceptional organizational skills and the ability to deliver high-impact event experiences.

Nov 2016 – May 2017 · 6 mos · Curitiba e Região, Brasil

• Provided holistic marketing solutions to small businesses, encompassing a full suite of services from creative design and strategic planning to web development and production of commercial materials. This role showcased my ability to deliver end-to-end support, tailoring strategies to meet the unique needs of each business, thereby driving their growth and market presence.

Mar 2014 – Nov 2016 · 2 yrs 8 mos · Curitiba e Região, Brasil

• Spearheaded the creation of branded content for over 30 distinct brands, driving an impressive revenue of over 5M BRL in a single year (2015-2016). This achievement underscores my ability to deliver compelling content that resonates with diverse audiences and drives substantial financial results.
• Developed and executed over 200 commercial presentations, showcasing a combination of creative flair and persuasive communication skills. These presentations played a crucial role in client acquisition and engagement.
• Led the development of media products and product marketing strategies. This role involved a holistic approach to product positioning and messaging, directly contributing to brand visibility and market penetration.
• Managed client relations, including the briefing process and project execution, coordinating with support teams to ensure seamless delivery. My role was pivotal in maintaining high client satisfaction and successful project outcomes.
• Organized two influential Roadshows (2014 and 2016) targeting Digital Agencies in São Paulo. These events were instrumental in promoting NZN’s websites and new products, enhancing brand recognition and expanding our market reach.

Feb 2012 – Mar 2014 · 2 yrs 1 mo

• Led commercial support within the commercial area, playing a key role in strategic planning and execution. My leadership ensured cohesive and effective commercial operations, contributing significantly to the overall business strategy.
• Crafted over 100 dynamic presentations and keynotes for the company, showcasing my expertise in persuasive and impactful communication. These presentations were instrumental in driving business goals and engaging a variety of stakeholders.
• Managed the planning team responsible for supporting the launch of new establishments nationwide. This role highlighted my ability to oversee complex projects and ensure successful and timely openings, contributing to the company's expansion and growth.
• Designed and executed comprehensive national campaigns to promote nightclubs, utilizing both online and offline media. These campaigns successfully increased visibility and patronage, demonstrating my proficiency in integrated marketing strategies.
• Initiated and led the creation, branding, and naming of Radio Woods, a project that has continued to thrive and expand in Brazil. This accomplishment reflects my creative vision and ability to launch successful brand initiatives from concept to execution.

Feb 2011 – Feb 2012 · 1 yr

• Led art direction for major clients including Boticário Group, Editora Positivo, Rádio 98FM, and RPC. In this role, I demonstrated my ability to conceptualize and deliver visually compelling designs that effectively communicated brand messages and engaged diverse audiences.
• Provided copywriting support for various campaigns for the aforementioned companies. My contribution in crafting persuasive and impactful copy played a key role in the success of these campaigns, showcasing my versatility and skill in both visual and verbal aspects of advertising.
• Managed graphic production for a wide range of printed materials and assembled high-quality mockups. This responsibility highlights my attention to detail and proficiency in bringing creative concepts to life, ensuring high standards of visual presentation and brand consistency.