Reny Shah

Business Development Executive

Mumbai, Maharashtra, India5 yrs 5 mos experience

Highly Stable

Key Highlights

Proven track record in performance marketing.
Expert in user acquisition and retention strategies.
Strong cross-functional leadership and collaboration skills.

Stackforce AI infers this person is a Performance Marketing Specialist in the Gaming industry.

Contact

Skills

Core Skills

Performance MarketingProduct MarketingMarketing ManagementSales And Marketing

Other Skills

A/B TestingCross-Channel GrowthCross-Functional Team ManagementCross-MonetizationCustomer RetentionEnglishEvent ManagementFacebook AdsFunnel MappingFunnel OptimizationGo-to-Market StrategyGrowth StrategiesInfluencer CampaignsJourney RedesignLead Generation

About

Marketing professional with 3+ years of experience in performance marketing, category growth, and product marketing across gaming products. Currently Marketing Manager at Games24x7, leading go-to-market strategy, user acquisition, funnel optimization, and retention marketing for Ludo. Skilled in P&L ownership, growth forecasting, cross-functional leadership, and stakeholder management, with a track record of driving measurable impact on revenue, CAC reduction, and LTV growth. Expertise includes integrated marketing campaigns, A/B testing, digital media planning, user segmentation, and product feature ideation to enhance customer experience and business outcomes. Proven ability to collaborate with product, tech, and analytics teams to deliver user-centric solutions while aligning with business goals. MBA in Marketing from IIFT Delhi with diverse industry exposure spanning banking, edtech, and digital media. Passionate about building scalable growth engines, launching innovative products, and shaping customer journeys through data-driven decisions.

Experience

Jiostar

Assistant Manager

Dec 2025 – Present · 3 mos · Mumbai, Maharashtra, India

Games24x7

3 roles

Marketing Manager

Apr 2025 – Oct 2025 · 6 mos

Spearheaded the go-to-market strategy and marketing plan for a 0-1 business
Achieved uptick in conversion funnel through A/B testing and optimization of promotional strategies.
Led user engagement campaigns for retention and LTV
Developed a high-performing referral program

Go-to-Market StrategyUser AcquisitionFunnel OptimizationRetention MarketingA/B TestingPerformance Marketing+1

Deputy Product Marketing Manager

Mar 2024 – Jun 2025 · 1 yr 3 mos

Developed and executed growth strategies, including funnel mapping and journey redesign
Led cross-monetization and upselling division

Growth StrategiesFunnel MappingJourney RedesignCross-MonetizationUpsellingPerformance Marketing+1

Deputy Marketing Manager

May 2022 – Mar 2024 · 1 yr 10 mos

Drove user acquisition in multiple territories pan-India by managing large daily marketing budget across Google, Meta, Affiliates, DSPs, and built monthly and annual growth projections to steer the AOP
Reduced CAC by launching celebrity-led influencer campaigns on Meta & YouTube, tailoring content and story to resonate with regional audiences with cultural trends and social references that boosted organic reach
Drove region revenue by seamlessly integrating social-first storytelling into cross-channel growth projects, ensuring campaigns aligned with broader business objectives and set new benchmarks for user engagement.
Ran successful brand campaigns by leveraging social analytics tools (Meta Ads Library, YouTube Studio, SKAN) to measure reach, impressions, and engagement, adding to the bottomline by reallocating spends to high-ROI channels

User AcquisitionMarketing Budget ManagementInfluencer CampaignsSocial AnalyticsCross-Channel GrowthPerformance Marketing+1

Citi india

Summer Intern

Apr 2021 – Jun 2021 · 2 mos

Formulating customer retention and revenue growth strategies

Customer RetentionRevenue Growth StrategiesMarketing Management

Indian institute of foreign trade

2 roles

Brandwagon- Senior Club Coordinator

Mar 2021 – May 2022 · 1 yr 2 mos · Delhi, India

Brandwagon- Junior Club Coordinator

Aug 2020 – Mar 2021 · 7 mos · Delhi, India

Globalfair

Sales And Marketing Intern

Jan 2021 – Mar 2021 · 2 mos · India

Market research and leveraging key insights about international trade markets in quartz and granite segments (particularly in USA) to generate leads and drive sales.

Market ResearchLead GenerationSalesSales and Marketing