Oct 2017 – Aug 2019 · 1 yr 10 mos · New Delhi Area, India

• Brand building for Vibgyor- Event Agency, Vibgyor Celebrations- Wedding Vertical and Govt. Vertical PR Handling & Marketing Communications DataBase Management
• Creative Co-ordination
• Client Engagement
• Content Ideation and Development
• Campaign Management
• Social Media Management.
• Marketing Research.
• Team Handling – Handling a team of 4 people
• Key Projects Undertaken : Rajasthan IT Day – Digifest 2018, Tehri Lake Festival 2019, Adidas UBX Launch, Adidas- Run for Oceans.

Jul 2017 – Sep 2017 · 2 mos · Noida Area, India

• Project management of different new and existing apps- planning, development and promotions
• Internal/ External Communication. Coordination with IT development team, designers and content writers
• Website Promotions-Marketing – Online, Offline and Branding.
• Website and App development
• Content Management- getting more content for the site and cover any sort of gaps in relation to various functions of the website applications.

Jun 2017 – Jul 2017 · 1 mo · Gurgaon, India

• Freelancing consultant
• Website Development
• Copy Writing

Sep 2015 – May 2017 · 1 yr 8 mos · Gurgaon, India

• Marketing Design- MARCOM
• Conceive optimal methods to communicate to the TG on the emotional and functional benefits of the brand.
• Conceiving, and implementing tag lines/punch lines for digital ads, magazines, TV ads, Radio ads, explainer videos etc that help build brand awareness and engagement.
• Developing marketing collaterals for Offline Poker Tournaments like poster, dangler, banners, newsletters, mailers, brochures, business cards, letter heads, envelopes, canopy, standee, promo table, Seat Cards.
• Brand execution through various brand marketing/activation activities.
• ATL formulation and execution by Interacting with Media agencies, PR & Promotional agencies.
• Liaison with the design team to achieve collateral design as per the vision of the brand.
• Driving Web/WAP/App design for optimum UI/UX.
• Conceptualizing, planning & organizing brand promotion activities by exploring the new opportunities for brand interest.
• Marketing- Planning
• Media Planning as per the budget.
• Lead the marketing programs for branding and lead generation.
• Develop strong understanding and maintain updated knowledge of consumer behavior, product position and market trends.
• Movie Marketing and tie-ups with agencies.
• Monthly monitoring of marketing spends to be in line with the budgeted spends.
• Marketing - Execution
• Working for all CPA, CPI, CPL, CPC CPCV, CPM, CPR, Google Adwords, PPC campaigns.
• Using tools like Hasoffers, Google Analytics, Pushwoosh Panel, Tune, MAT etc. to monitor Web, App and WAP campaigns and also working on Marketing Automation Tools like Gamooga.
• Using Email Marketing directed to internal as well as external database, generating ROI through multiple offers based on intelligence acquired from past campaigns and continually optimizing the same to keep up with competition.
• Marketing - Reporting
• Developing marketing reports to be presented at the meeting of top management.

Aug 2014 – Aug 2015 · 1 yr · New Delhi Area, India

• Working in a dynamic sales environment, responsible for prospecting, qualifying, negotiating and closing contracts with sellers. The main responsibility includes to on-board the maximum no of sellers in different category with the maximum POG Bracket.
• Understanding snapdeal products and services and articulate and guide sellers through integration.
• Help define a sales plan that is in line with our Seller Services business direction for one’s category.
• Establish long term partnerships with key seller partners for one’s category.
• Educating, guiding, training the seller about the snapdeal platform.
• Revenue Generation for the seller- Electronics Category.
• Getting sellers promotional deals running on the platfrom.
• Running Sponsored promotions for the sellers during peak sale time.
• Guiding the sellers through billing, logistics, sales, deals about the platform.

Jun 2012 – Aug 2014 · 2 yrs 2 mos · New Delhi Area, India

• Providing expert and professional advice, guidance and recommendations on a wide variety of channels partners, building and developing powerful relationships with key contacts, including third party distributers, independent financial advisors etc. Deft business acumen, with ability to identify opportunities and spot emerging trends.
• Responsible for the relationship with Distributors, Retail Channels and Independent Financial Distributors for business development.
• Attending weekly meetings discussing sales, regulatory, and financial concepts. Conducting market & competitor analysis to get a fair idea of the latest market trends to achieve market share metrics by providing appropriate product mix & pricing strategies.
• Responsible for preparing reports as well as maintaining insurance policies and records.
• Establishing healthy business relations with distributers and external associates for securing repeat business & long term loyalty and work towards solving their queries and complaints efficiently.
• Performed review of sales reports and paperwork gathered from agents.
• Responsible for updating daily activities of sales staff to upper-level management.
• Handled the responsibilities of explaining new products and services to the team members.
• Motivated and encouraged the team to reach the insurance company's sales goals.
• Involved in organizing a “Personalized Financial Review’’ for distributors on a regular basis to understand their needs , current investment pattern, risk profile, brokerage etc.
• Ensured that the agents follow company policies and adhere to the IRDA guidelines and regulations.

May 2011 – Jul 2011 · 2 mos · New Delhi Area, India

• Completed Project on “Life Insurance Industry with special emphasis on role of private players” with Reliance Life Insurance.