Rupali Krishna — CEO

Results-driven Digital Transformation & MarTech Leader with 20+ years of global experience across Healthcare, Telecom, Media, Finance, and eCommerce. Expertise in MarTech, AdTech, AI/ML automation, Omnichannel Strategy, Data Analytics, and Agile Execution to drive customer acquisition, retention, and revenue growth. Proven track record in leading enterprise digital transformation, AI-driven marketing, predictive analytics, and full-funnel omnichannel strategies. Experienced in building AI-powered customer engagement models (NBA/NBE), GenAI-enabled automation, and privacy-compliant customer identity management. Certified in Adobe Experience Cloud, Salesforce, Google Cloud, Oracle CX, SQL, Python, and data integrations. Led Data-driven Omnichannel, Digital Transformation, & data analytics practices for Vodafone, Merck, ZEE, Dr. Reddy’s, TechUbiquity, delivering scalable martech, marketing automation, analytics, and enterprise integrations. Passionate about AI-driven marketing, customer-centric innovation, and eCommerce growth. Open to collaborations in Digital Transformation, MarTech, AI, and Data Strategy.

Stackforce AI infers this person is a MarTech and Digital Transformation expert with a focus on AI-driven solutions.

Experience: 20 yrs 5 mos

Skills

Digital Transformation
Martech
E-commerce Growth
Ai/ml
Marketing Transformation
Digital Marketing
Marketing Technology
Digital Innovation
Data-driven Marketing
Customer Experience
Digital Strategy
Brand Advocacy
Brand Communication
Stakeholder Engagement
Media Planning

Career Highlights

20+ years of global experience in digital transformation.
Expertise in AI-driven marketing and omnichannel strategies.
Proven track record in delivering scalable marketing solutions.

Work Experience

Quantum Hive AI

President Digital Technology, MarTech, Analytics (APAC & EMEA) (1 yr 8 mos)

Dr. Reddy's Laboratories

Director Head Digital Omnichannel MarTech & Transformation (3 yrs)

ZEE5

Director MarTech Product - Digital Innovation (9 mos)

Vodafone

General Manager Digital MarTech CoE Lead | Digital Transformation (1 yr 9 mos)

TechUbiquity GBS Ltd

Director Digital Strategy & Marketing (2 yrs 9 mos)

Merck Group

Head Of Digital (4 yrs 7 mos)

Percept Ltd

Senior Communications Manager (1 yr 11 mos)

DDB Mudra Pvt Ltd

Manager Media Planning & Public Relations (3 yrs 11 mos)

Ogilvy & Mather

Trainee Account Executive (1 yr 6 mos)

Education

Master of Business Administration - MBA at TASMAC Institute of Graduate Studies, University of Wales

Bachelor of Arts - BA at University of Mumbai

Rupali Krishna

CEO

India20 yrs 5 mos experience

Highly StableAI Enabled

Key Highlights

20+ years of global experience in digital transformation.
Expertise in AI-driven marketing and omnichannel strategies.
Proven track record in delivering scalable marketing solutions.

Stackforce AI infers this person is a MarTech and Digital Transformation expert with a focus on AI-driven solutions.

Contact

Skills

Core Skills

Digital TransformationMartechE-commerce GrowthAi/mlMarketing TransformationDigital MarketingMarketing TechnologyDigital InnovationData-driven MarketingCustomer ExperienceDigital StrategyBrand AdvocacyBrand CommunicationStakeholder EngagementMedia PlanningClient ServicingAccount Planning

Other Skills

Ad TechAdobe Experience CloudAgile Project ManagementAnalytical SkillsConsumer MarketingCorporate CommunicationsCross-functional CollaborationsCross-functional Team LeadershipCustomer Journey AnalyticsData IntegrationsDigital TechnologyDynamic PricingE-CommerceGoogle CloudGrowth Marketing

About

Experience

Quantum hive ai

President Digital Technology, MarTech, Analytics (APAC & EMEA)

Jul 2024 – Present · 1 yr 8 mos · Singapore, Mumbai · Hybrid

# Digital Transformation: Designing and implementing a Strategic Blueprint for Digital Transformation for the client organisations & Partners across Asia Pacific & EMEA (Europe, Middle East, Africa).
# MarTech, Generative AI Deployment, Data-Driven Marketing Training & Consultation: Setting up Training & Consulting Division facilitating Martech, Analytics, AI Strategy, & Generative AI Prompts Stack integration, CloudOps Data Lake, Composable CDP, OpenRTB AdTech. Achieved ~85% unified customer view, ensuring compliance with data privacy for Clients. Implementing hyper-personalised Omnichannel campaigns, customer journey analytics at scale.
# E-Commerce Growth: Increased e-commerce (krisind.com) sales by ~10% and boosted AOV by ~15% through AI/ML-driven personalized recommendations, dynamic pricing, and targeted campaigns.
# Operational Efficiency & Team Building: Established Digital Transformation Center of Excellence (CoE) Reduced campaign execution time by ~40% through automation, delivering 90% of Digital Transformation & MarTech training consulting projects on time and within budget, building high-performing offshore team.

martechAd TechDigital StrategyProject ManagementOmni-Channel MarketingMarketing Technology+5

Dr. reddy's laboratories

Director Head Digital Omnichannel MarTech & Transformation

Jul 2021 – Jul 2024 · 3 yrs · India · Hybrid

# Own the Marketing Transformation Strategy & Roadmap for Business Impact, Reach & Productivity KPIs for harnessing Martech Value & Opportunities across the marketing value chain
# Leading Programmatic, Social, Digital Marketing. Delivering Real-time dynamic content Personalisation.
# Delivering Upsell, Cross-Sell, Brand SoV, Customer Acquisition & Engagement, and Lead Generation Use Cases.
# Used data analysis to identify and target key customer segments, and conducted A/B tests to optimize messaging, design

Marketing StrategyAnalytical SkillsMarketing AnalyticsDigital MarketingConsumer MarketingDigital Strategy+11

Zee5

Director MarTech Product - Digital Innovation

Oct 2020 – Jul 2021 · 9 mos · India · Remote

# Strategized the Marketing Technology roadmap providing business value for Customer Lifecycle Management.
# Product owner for stack Mixpanel, Adobe, Clevertap, AppsFlyer, AppAnnie, DV360, ZoHo, Tableau.
Delivering Acquisition, Retention, Churn, Product & Feature Optimisation Use cases. Project lead: In-house DataLake, CDP, In-App Notification Engine Development; Clevertap, AppsFlyer, & Adobe Analytics Integrations.
# Audiences Modeling & Personalisation for Real-Time Cart Abandonment Targeting & Auto-recommendation.
# Product Evangelist for Marketo & Zoho CRM + Campaigns deployed CRM Modules ID Sync & Journey Stitch.

Analytical SkillsMarketing AnalyticsDigital MarketingConsumer MarketingDigital StrategyStrategic Initiatives+11

Vodafone

General Manager Digital MarTech CoE Lead | Digital Transformation

Jan 2019 – Oct 2020 · 1 yr 9 mos · Mumbai, London, Remote · Hybrid

# Leading the Data-Driven Marketing, Demand Generation, Digital Sales, Customer Experience Real-Time Personalization, Data Integration - delivering Audience Segmentation, Digital Media Campaigns planning & delivery
# Delivering Data Heavy Media Campaigns overarching Media & Conversion Efficiency in Acquisition, Upselling, Customer Life-Time-Value management & Churn specific use cases; unlocking the growth opportunities for Vodafone
# Defining & achieving MarTech CoE Maturity Roadmap, Strategic Actionable insights, People Transformation; working with the CxOs & Senior Leadership in driving “Digital First”, “Data Focused”, “Customer Centric” organization mindset
# Process Owner of AdTech Programmatic DV360, AdForm Practices – Deliver Outcome-based Campaigns with focus on Paths-to-Purchase, Dynamic Creative Optimization, Multi-Touch Attribution, Ad Fraud Detection/ Prevention

Marketing StrategyAnalytical SkillsMarketing AnalyticsDigital MarketingConsumer MarketingDigital Strategy+12

Techubiquity gbs ltd

Director Digital Strategy & Marketing

Apr 2016 – Jan 2019 · 2 yrs 9 mos · Singapore, Mumbai

# Discover-Define-Deliver Digital Transformation, Digital Strategy, Marketing for Client Accounts. Implementing the Digital Go-To-Market approaches to driving key growth opportunities.
# Developing cohesive Multi-Channel Strategies using the right mix of inbound, account-based, Performance Media strategies to optimize lead-to-opportunity-to-deal funnel pipeline for Clients across APAC Markets.
# Implementing Annual Operating Plans, defining Marketing Objectives & KPIs. Working with CxO, senior leaders to integrate the Digital First approach to deliver to Digital Transformation vision.

Marketing StrategyAnalytical SkillsMarketing AnalyticsConsumer MarketingStrategic InitiativesMarketing Leadership+10

Merck group

Head Of Digital

Aug 2011 – Mar 2016 · 4 yrs 7 mos · Mumbai Area, India

# Strategizing & Implementing Innovative Multi-Channel & Digital Marketing Solutions for Stakeholders Engagement. Digital Programs Management for Building Brand Advocacy among KOLs, HCPs, Public, Pharmacists, Media, & more.
# Lead Digital Transformation, Digital Marketing, Implementing the Digital GTM, Providing Technology-enabled solutions aiming at RoI optimization, delivering Close Loop B2B2C marketing solutions for incremental outcomes.

Marketing StrategyAnalytical SkillsMarketing AnalyticsConsumer MarketingStrategic InitiativesMarketing Leadership+10

Percept ltd

Senior Communications Manager

Sep 2009 – Aug 2011 · 1 yr 11 mos · Mumbai · On-site

Brand & Stakeholders Communication, Media Relations, Employee Engagement, Social Media & Digital Marketing

Marketing StrategyConsumer MarketingDigital StrategyMedia StrategyCross-functional CollaborationsPerformance Marketing+6

Ddb mudra pvt ltd

Manager Media Planning & Public Relations

Oct 2005 – Sep 2009 · 3 yrs 11 mos · Mumbai Metropolitan Region

Media Planning & Buying Print & OOH, Event Management, Client Servicing, ATL, BTL Media Account Planning, Corporate, Business, Digital Communications; Public Relations

Marketing StrategyMedia PlanningDigital MarketingConsumer MarketingMedia StrategyCross-functional Collaborations+4