Jun 2020 – Aug 2023 · 3 yrs 2 mos · Oslo, Norway

• Member of the Senior Management team driving company strategy and growth.
• Growth: Focus on building awareness and driving user acquisition. 35,000+ users acquired in 9 countries.
• Strategy: designed and led workshops to build frameworks and drive collaboration across teams.
• Sustainability lead focused on driving digital transformation in agriculture, following the EU Green Deal.
• Advisory: building internal and external capabilities in marketing and customer experience.

Feb 2019 – May 2020 · 1 yr 3 mos · Oslo Area, Norway

• Build Marketing Strategy and Business Development. Usage of multiple digital marketing, analytics, and collaboration tools for CMS, email marketing, social media marketing, GDPR compliance, website development, file management, etc.
• Build website, external communications, blogging, e-commerce, and digital channels.
• Research and advice on consulting projects using design thinking.

Jan 2019 – May 2020 · 1 yr 4 mos · Oslo Area, Norway

• Lead Business Planning and Project Management. Worked on key project with NTNU which led to the creation of a new company, Graphchain AS.

Nov 2017 – Jan 2019 · 1 yr 2 mos · Oslo Area, Norway

• Led GDPR implementation, compliance and legal, BitGate operations. Hands on experience in the world of cryptocurrencies, exchanges, wallets and the new digital currency economy. Co-authored articles on what GDPR means for the blockchain, particularly EOS.

Jan 2019 – May 2020 · 1 yr 4 mos · Oslo, Oslo, Norway

• Lead Compliance, Operations, Customer Support and Solutions, International Expansion for BitGate (Bank ID enabled cryptocurrency custodial services).
• Successful registration with Finanstilsynet Vekslings- og oppbevaringstjenester for virtuell valuta (Virtual currency exchange and storage services) for BitGate Services.
• BitGate is a subsidiary of BitSpace AS

Mar 2017 – Oct 2017 · 7 mos

• Selected to work in MD and CEO’s office to build new digital business models, engine strategy, key account management program, digital marketing program.
• Put Brand Strategy and Communications on CEO’s agenda to drive strategic communications across the company.

Jul 2016 – Mar 2017 · 8 mos

• Defined and implemented Global Brand Strategy. Revamped Marcom and built new team. Applied the new brand and marketing approach to the new product launches, such as the ICV truck “Guru” in India and the range of school and staff buses "Oyster" in the Middle East. Conducted massive Customer Testimonials drive across India, filming interviews for a range of products in multiple languages.
• Recognition:
• Ashok Leyland voted among Best Indian Brands (2016 & 2017) in study conducted by Interbrand.
• Report links:
• https://www.interbrand.com/wp-content/uploads/2016/08/interbrand-best-indian-brands-2016.pdf
• https://www.interbrand.com/wp-content/uploads/2017/11/Best-Indian-Brands-2017.pdf

Apr 2015 – Jul 2016 · 1 yr 3 mos

• Selected as high potential high performance candidate into the prestigious Emerging Leader Program. Team lead for brand and marketing for Project Sunshine, the next generation school bus. Revolutionised the product marketing process and inculcated brand thinking from conceptualisation phase, which led to updating the GenMod process in R&D; initiated and laid the foundation for digital marketing initiatives, such as social media, SEO. Learnings were subsequently applied to other product launches in the company.
• Awards:
• School Bus of the Year by Apollo CV Awards 2017: Sunshine school bus
• Ashok Leyland Chairman's Award for Functional Excellence 2017: Project Sunshine

Jul 2014 – Apr 2015 · 9 mos

• Team Leader for launch of next generation ICV truck “Boss” (a key banner project initiated by the CEO), and MDV “Captain”. In addition, continued to strengthen and enhance the marketing communications department to make it more integrated into the businesses.
• Awards:
• CV of the Year and ICV Cargo Carrier of the Year by Apollo CV Awards 2014: Boss truck
• Finalist for Ashok Leyland Chairman's Award for Functional Excellence 2014: Boss truck

Mar 2012 – Jun 2014 · 2 yrs 3 mos

• Launched new Corporate Brand campaign with Captain of the Indian Cricket Team, Mahendra Singh Dhoni.
• Modernised the marketing communications department to make it more agile and connected to the market realities.
• Ashok Leyland voted among the buzziest brands on TV during Indian Premier League (IPL) by Brand Equity.
• Led Marketing Communications across regions for trucks, buses, services, engines, spare parts.

Feb 2010 – Jan 2012 · 1 yr 11 mos · Chennai Area, India

• Led marketing including new product development, digital strategy, events and exhibitions. Built connect with local as well as foreign institutional investors into the Indian stock markets.

Feb 2009 – Jul 2009 · 5 mos

• Product Marketing for 14 magazines across 13 languages, and other print media, TV, Films. Built digital business models.

Jun 2007 – Jan 2009 · 1 yr 7 mos

• Product and Brand Management for Mass Premium hair care brands - Fructis & Fructis Style. Launched the first digital marketing campaign for Fructis Anti-Dandruff shampoo in India. Made ROI tracker to check efficacy and comparison of on ground events.
• Business Development for Premium hair care brand - L’Oréal Professionnel - managing 400 SKUs.