Dec 2022 – Jul 2024 · 1 yr 7 mos · Oakland, California, United States · Hybrid

Jul 2022 – Dec 2022 · 5 mos · San Francisco Bay Area

• <Misfits Market acquired Imperfect Foods, which resulted in an restructure which led to position being eliminated>
• Manage hierarchy clean-up/new item set up process and work cross functionally with teams to establish SOP’s from start to finish
• Establish filter functionality and product badging based on customer feedback and market research, creating a more seamless site experience for our customers. Functionality increased AOV by 1% and reduced order cancellations by 2%
• Partner with Product Management team to influence roadmaps for site tools—helped implement an Aisle Manager and Catalog preview tools, increasing team efficiency week over week
• Help launch a Sale Pricing UI with Product Management team, which led to 3% decrease in order cancellations, and a $0.65 in AOV lift
• Partner with Design, Marketing and Product Management team to create enhancements to our shelves, enabling to tell a cohesive product story across our channels which has led to add to cart quantity rates to improve by 20%
• Lead a taskforce of cross functional partners to implement Allergen/Ingredient/Nutritional Fact panels for all products, resulting in a favorable customer shopping experience
• Mentor and develop a team of up to four Site Merchandisers by providing clarity on project work, digging into the details, and working side-by-side with team to get the job done.
• Create a naming standard for our site, which led to a 4% decrease in negative customer sentiment

Oct 2020 – Jul 2022 · 1 yr 9 mos · San Francisco Bay Area

Apr 2018 – Jun 2020 · 2 yrs 2 mos

• Execute site merchandising POV, shop strategies, key item positioning and promotional plans ensuring that the collection is compelling, aligns with brand creative, delivers on the customer needs and supports overall business objectives.
• Partner with Company Planning and Marketing to forecast and build out markdown promotional cadence for Japan Online
• Manage Kids/Baby divisional pages within Japan Online to deliver a compelling product experience on the site, as well as drive repeat visits, increased engagement, and conversion
• Identify trends and generate actionable recommendations to grow and improve category performance
• Initiate and own seasonal photo planning process. Align with global marketing team on key messages and create Japan exclusive messages
• Collaborate with Web and E-Mail Marketing using Salesforce platforms and Adobe Analytics to ensure a compelling site experience that supports the overall business objectives and meets customer expectations
• Leverage web analytics to understand performance of and customer interaction with site content and general online shopping experiences to identify opportunities for growth.
• Lead and develop direct reports by creating a collaborative, innovative and results-driven environment

May 2015 – Apr 2018 · 2 yrs 11 mos

• Develop, execute, and communicate merchandise assortment plans, financial plans and strategies that support the merchandising, marketing and financial objectives of Men’s and Accessories
• Identify risks and opportunities to business and recommend strategies to achieve financial goals
• Initiate and own seasonal photo planning process. Align with global online merchandising team on key messages and create market appropriate exclusive messages
• Manage Japan Online website and Deliver site merchandising POV, shop strategies, key item positioning and promotional plans ensuring that the collection is compelling, delivers on the customer needs and supports overall business objectives.
• Understand the Japanese consumer as well as the Gap aesthetic in order to create market appropriate product offering
• Manage and lead the merchandise coordinator in their day to day responsibilities as well as grow and support individual career development

Mar 2014 – May 2015 · 1 yr 2 mos · San Francisco, CA · On-site

Mar 2013 – Mar 2014 · 1 yr

• Responsible for Boys 8-20 assortment, product development, supply chain, product placement, and promotional and markdown strategies for 140 US stores based on an $11M OTB
• Gained full ownership of the Boys 8-20 business from a 3rd party licensee and developed a 100% MFO assortment beginning Spring 14
• Leveraged Men’s bottoms samples and developed full package options with vendors in order to reduce COGS and maintain a healthy margin rate
• Developed fabric rationalization strategy to decrease fabric base from 16 fabrics in Fall 2013 to 11 fabrics in Fall 2014 in order to maximize speed to market and costing opportunities
• Created strategic assortment plans to contain the appropriate product mix to support sales and profitability
• Partnered with Global Hub team on seasonal consumer point-of-view in order to create a successful assortment for the Outlet business
• Analyzed product trends, historical data, and departmental input at category/class level in order to manage in-season opportunities or risks
• Dissected competitive environment through trend analysis and market visits to gain exposure and clarity
• Traveled internationally to negotiate costing and to establish business partnerships
• Mentored and developed Outlet intern on aspects of merchandising, financial planning, and competitive landscape; ultimately leading to a permanent role with the Brand

Dec 2011 – Mar 2013 · 1 yr 3 mos

Jan 2010 – Dec 2011 · 1 yr 11 mos

Apr 2009 – Jan 2010 · 9 mos · San Francisco, California, United States · On-site

Jun 2008 – Aug 2008 · 2 mos · Hayward, California, United States · On-site