Oct 2024 – May 2025 · 7 mos · Remote

• ▪ Led end-to-end execution of the Microsoft AI Tour across key geographies, including Auckland, Sydney, India, and Singapore, etc.
• ▪ Managed event planning and coordination for the India edition featuring Microsoft CEO, Mr. Satya Nadella.
• ▪ Drove end-to-end collaboration with Featured Partners, from sponsorship pitching to on-ground execution, including KBYG sessions.
• ▪ Briefed and managed event agencies to ensure seamless execution.
• ▪ Developed and maintained a centralized repository for all Microsoft AI Tour materials.
• ▪ Oversaw event logistics, creative assets, and content development.
• ▪ Managed vendor registrations, processed POs, and ensured timely payments.
• ▪ Ensured seamless coordination among internal teams, senior leadership, vendors, and external partners to align on project goals, streamline approvals, ensure compliance, and drive smooth execution.
• ▪ Optimized budget allocation while maintaining high event quality.
• ▪ Tracked event performance through post-event analysis and reporting.

Jul 2024 – Sep 2024 · 2 mos · Mumbai, Maharashtra, India · Hybrid

• ▪ Led the Client Servicing Vertical, managing key accounts and ensuring seamless execution of strategic briefs.
• ▪ Collaborated closely with cross-functional teams to craft and execute communication strategies, resulting in successful campaigns across multiple media platforms.
• ▪ Key clients included P&G Health (Evion, Neurobion, Livogen, Nasivion, Seven Seas, Polybion), P&G Consumer (Vicks VapoRub, Vicks Roll On, Vicks Inhaler), Glenmark (Bontress), Future Generali, Tata Mutual Fund, Bharti AXA, Piramal Foundation, Concord Enviro, Rochem, etc.
• ▪ Provided strategic insights to the creative team, actively guiding and moderating the development process to ensure alignment with client objectives and enhance the overall creative output.
• ▪ Designed and pitched communication strategies for TVCs, digital ads, and full-cycle campaign management, while leading client engagements to ensure timely, on-budget deliverables and brand alignment.

Nov 2023 – Jun 2024 · 7 mos · Singapore · Remote

• ▪Managed E2E strategic account portfolios, driving impactful campaigns aligned with client objectives, while overseeing project timelines, deliverables, and social media management.
• ▪Orchestrated cross-functional teams to execute integrated marketing initiatives, ensuring seamless collaboration and adherence to project milestones, including social media strategy implementation.
• ▪Spearheaded brand conceptualization including brand analysis, competitor research, social media strategy, leadership marketing, etc.
• ▪Supported cross-selling, up-selling, and business growth efforts.
• ▪Cultivated strong client relationships through effective communication and project management, serving as a trusted advisor and ensuring client satisfaction across all aspects.

Apr 2023 – Present · 2 yrs 11 mos

Sep 2022 – Aug 2023 · 11 mos · Mumbai, Maharashtra, India · Hybrid

• ▪ Developed a strong understanding of clients’ marketing and business objectives and drove high-level strategic plans and objectives.
• ▪ Oversaw and trained teams working on 7 to 8 brands simultaneously and managed the same.
• ▪ Effectively addressed client satisfaction, renewal, and escalation issues of managed accounts like AWS, Adobe, Microsoft, OpenText, BASF, Gartner, Bayer, Teradata, etc.
• ▪ Identified, developed, and built differentiators in client offerings.
• ▪ Increased revenue streams from the existing accounts as per targets laid down by the HOD through new business alliances / cross-selling & up-selling.
• ▪ Managed project delivery & quality standards as set by the HOD
• ▪ Tracked opportunities and took corrective measures leading to closure
• ▪ Ensured timely management of client receivables.
• ▪ SOP Implementation, Budget Tracking, TAT Evaluation, followed processes, and set expectations streamlining the communication functions between stakeholders and employees.

May 2021 – Aug 2022 · 1 yr 3 mos · Bengaluru, Karnataka, India · Hybrid

• ▪ Responsible for handling the E2E Employee Lifecycle Management for the EUROPE Zone, complete BU-WEST (UK, Spain, Ireland) with a headcount of over 4000
• Results achieved: NPS - 94% YTD
• FDR – 96% month & month
• Data Quality – 97% YTD
• Customer Pending Tickets – More than 95% Reduction
• ▪ Executed Master-Data operations (E2E) on Workday Core HCM Module,
• SAP ECC, and other Salesforce platforms
• ▪ Conducted Monthly Retrospective calls and Weekly Scrum calls with the
• stakeholders to understand their issues and address the gaps for establishing a
• standardized process
• ▪ Developed & executed all the internal branding and communications
• strategies, engagement activities, execution of monthly events & meetings,
• designed DE&I plans, encouraged employee feedback & took corrective actions
• ▪ Re-designed & revamped the complete format of company’s communication with
• the Tower leads, planning & execution of Branding activities across
• Projects Managed:
• ▪ SAP to Workday Transition: Managed & Executed Data Catch Up Activities
• Designed & Executed Test Scripts on Azure DevOps
• Provided extensive Trainings on Workday Modules, performed RCA and RACI
• ▪ Company Podcast: Designed the Revamping & Repositioning Strategy
• Designed the E2E Content Plan, Marketing Plan, Guest List
• Facilitated the increase in the volume of followers and engagement across all the
• social media handles of Podcast
• ▪ ZERA Project: Automated & implemented security access mapping (Z-Rel) for the
• Europe zone which lead to 0.4 FTE Reduction
• ▪ SOPs: Created Interactive SOPs,
• Led the SOP Creations for Workday Operations for all the zones

Nov 2020 – Dec 2020 · 1 mo · Milan, Lombardy, Italy

• ▪ Completed a Research Project with Baci Milano while helping them understand the Consumer Behavior of the Indian market in terms of Home Decor and Cutlery market.
• ▪ We interviewed over 50 consumers of different profiles to understand their shopping mindset and did secondary research for the Crockery industry as well, so as to facilitate better analysis of the Indian Market for Baci Milano before they plan to enter this geographic space.

Sep 2020 – Dec 2020 · 3 mos · Milan, Lombardy, Italy

• ▪ Completed a Research Project with Jakala on the Luxury Sportswear Industry.
• ▪ Executed a thorough analysis of the Luxury Sportswear Industry w.r.t. Global Context Mapping, Customer Journey Mapping, Best Industry cases and Covid-altered efforts put forth by these companies.

Sep 2020 – Dec 2020 · 3 mos · Milan, Lombardy, Italy

• ▪ Completed a thorough analysis for Moncler in terms of understanding the Competitive Landscape, Value Chain Processes, SWOT analysis, Areas of Improvement, and Future Growth strategy (pertaining to the Kidswear segment).

Sep 2020 – Oct 2020 · 1 mo · Mumbai

• ▪ Created Marketing Models and curated detailed strategies for brands like
• Pritam Chakraborty, Baggit, Reliance Jewels, Misfit Panda, etc.
• ▪ Assessed the impact and suitability of different media types used to
• target certain markets based on the clients' needs and wants
• ▪ Interacted with internal and external partners to evaluate, implement,
• and maintain a media plan and designed innovative strategies

Jun 2020 – Jul 2020 · 1 mo

• ▪ Designed the Brand Strategy including setting style guides, brand guidelines, vision, value proposition, etc.
• ▪ Planned & executed all the brand communication activities, advertising
• and media planning to establish product branding
• ▪ Generated over 200 qualified leads; 30 – Prospects, 10 - Conversions in a month’s time

Apr 2020 – Jun 2020 · 2 mos

• ▪ Created a detailed Go-To-Market Strategy for the business
• ▪ Conducted Competitor and Customer Insights Analysis
• ▪ Designed the Marketing & Communications and Product Launch Strategy

Sep 2019 – Oct 2019 · 1 mo · Mumbai Area, India

• Created a Brand Strategy, including the setting of style guides, product messaging, brand vision, etc. for expanding the brand - BANDANA JAIN
• Assisted in developing new business opportunities
• Launched & oversaw advertising and media planning

Aug 2019 – Aug 2019 · 0 mo · Mumbai Area, India

• Created a detailed Brand Strategy with respect to the Social Media and other online channels of the brand for short as well as long term
• Collaborated in creation of the Business Model covering Market Research & Positioning, Competitive Strategic Analysis, etc.

Jul 2017 – Jun 2024 · 6 yrs 11 mos

• Own a successful YouTube channel with over a million plus views and reputed celebrity collaborations
• Responsible for getting brand collaborations and offline & online advertisement of the channel and its contents

Jul 2016 – Sep 2017 · 1 yr 2 mos · Mumbai, Maharashtra, India

• I handled digital and youth marketing, designed marketing campaigns and promotions for brands like VIACOM18, ESPN, ZOOM TV, SUNBURN, SUPERSONIC, etc. I was offered the role of Network Head of GV.

Jun 2016 – Jun 2016 · 0 mo · Mumbai Area, India

• I worked under the Marketing Head. I looked after the social media marketing, did digital promotions to increase sales and page followings and created lists of social influencers for future collaborations.