Sohini Ganguly

Business Development Manager

India3 yrs 10 mos experience

Key Highlights

Expert in cross-functional brand strategy development.
Strong background in product marketing and management.
Data-driven approach to solving business challenges.

Stackforce AI infers this person is a Marketing and Strategy professional in the FMCG and Edtech sectors.

Contact

Skills

Core Skills

Brand ManagementPricing StrategyProduct MarketingMarket ResearchConsumer InsightsManagement ConsultingEconomic DevelopmentHuman ResourcesMarketing StrategyData Analysis

Other Skills

AccountingAgile MethodologiesAgile Project ManagementAnalytical SkillsBenchmarkingBengaliBrand Health & Equity TrackBrand P&LBrand PositioningBranding & CommunicationsBusiness DevelopmentBusiness StrategyBusiness TransformationChessClient Presentation

About

Currently part of the Net Revenue Management (Consumer & Commercial Strategy) team at PepsiCo, where I work cross-functionally with sales, marketing and finance to leverage consumer insights, pricing and brand portfolio strategy — shaping how brands position and create value in a competitive FMCG landscape. My earlier experience in product and brand management — executing NPD launches, refining the Go-To-Market, supporting marketing campaigns, and driving overall category P&L — has helped me to build a well-rounded foundation and evolve into a more holistic marketer. With an MBA and a background in management consulting, I bring a structured, data-driven, and cross-functional approach to solving brand and business challenges.

Experience

Pepsico

Associate Manager

Aug 2025 – Present · 7 mos

Commercial Strategy, Revenue Growth Management, Pricing, Brand Positioning

Commercial StrategyRevenue Growth ManagementPricingBrand PositioningBrand ManagementPricing Strategy

Veedol

2 roles

Product Brand Manager

Promoted

Jan 2024 – Aug 2025 · 1 yr 7 mos · On-site

Product life cycle; Product Portfolio Strategy; Pricing; Brand P&L;
New Product Development; End-to-end coordination of new product launches
Strategic pricing inputs; ROI modelling for NPD, Trade Promotion effectiveness tracking
Marketing Research - Tracking & Market Analysis, dashboarding of KPIs : brand, product, competition, customer;

Product life cycleProduct Portfolio StrategyPricingBrand P&LNew Product DevelopmentMarket Analysis+2

Officer - Market Research & Consumer Insights

Jul 2023 – Dec 2023 · 5 mos · On-site

Nielsen IQ Retail Audit Data, Brand Logo Refresh Study, Brand Health & Equity Track, MIS sales data analysis and forecasting, Marketing Mix Modelling, trade promotional effectiveness tracking and analysis

Nielsen IQ Retail Audit DataBrand Health & Equity TrackMarketing Mix ModellingMarket ResearchConsumer Insights

Ey

Management Consultant

Apr 2022 – Jul 2023 · 1 yr 3 mos · Gurgaon · On-site

Economic Development Advisory
Investment Promotion
1) Strategic planning via competitive assessments and benchmarking, fiscal incentives analysis for mega/big investors and MSMEs to facilitate public policy-making
2) Integrated marketing and branding for multiple Indian states - traditional and digital media communication strategy, planning and implementation
3) PPP Project Finance - Financial modelling to assess the project's profitability, mainly in the Renewable Energy Sector.

Economic Development AdvisoryInvestment PromotionFinancial modellingManagement ConsultingEconomic Development

Reliance retail

2 roles

Human Resources Summer Intern

Jun 2021 – Jul 2021 · 1 mo

Executed Hiring and Onboarding of Employees - CV shortlisting, preliminary interview round, document verification, updating data on HRMS;
Conducted Data Visualisation and Dashboarding of important hiring and recruitment metrics on Power Bi to suggest solutions on reducing hiring costs and improving the average employee performance score.

Hiring and OnboardingData VisualizationDashboardingHuman Resources

Summer Intern

Jun 2021 – Jul 2021 · 1 mo

Releasemyad.com

Marketing and Strategy

Apr 2021 – Jun 2021 · 2 mos

Developed GTM strategy for new product of an Edtech Platform named Xpert
Collected continuous user feedback through primary research and performed competitor benchmarking
Redefined the Segmentation, Targeting, Positioning for the product and its market to cater to a more profitable Target Audience segment
Devised SEO and digital marketing strategies on social media platforms such as Instagram, Facebook, LinkedIn, pinterest, quora, etc to create greater brand awareness and visibility

GTM strategyCompetitor benchmarkingSEODigital marketingMarketing Strategy

Impactguru

Data Analyst Consultant

Oct 2020 – Nov 2020 · 1 mo

Executed Competitors Analysis and Benchmarking to provide customised suggestions for business development and market penetration across various cities of India.

Competitors AnalysisBenchmarkingData Analysis