Ram Vaidyanathan

Product Marketing Manager

Chennai, Tamil Nadu, India16 yrs 11 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 10 years of marketing experience.
  • Expert in demand generation and content strategy.
  • Public speaker at security seminars and conferences.
Stackforce AI infers this person is a Marketing Professional specializing in cybersecurity solutions and demand generation strategies.

Contact

Skills

Core Skills

Demand GenerationContent StrategyDigital MarketingLead Nurturing

Other Skills

Account based marketingAnalyst RelationsBrand ManagementCompetitive AnalysisContent MarketingCustomer SurveysGoogle AdwordsMarketing AnalyticsMarketing CommunicationsMarketing Plan CreationMarketing ResearchMicrosoft OfficePricing StrategyProduct MarketingPublic Speaking

About

With over 10 years of focused experience in marketing, my journeys at ManageEngine and Honeywell have honed my expertise in content strategy and management, account-based marketing, and public speaking. My mission is to deliver innovative marketing strategies that generate demand and new leads, aligning with the company's dedication to providing value-driven cybersecurity solutions. By leveraging diverse perspectives and experiences, I aim to contribute to our team's culture of excellence and innovation. At ManageEngine, my role encompasses executing demand generation marketing campaigns and search engine optimization. I also engage with industry analysts to establish domain authority. Speaking at security-related seminars and conferences allows me to share insights, further solidifying ManageEngine's presence as a thought leader. These responsibilities underscore my commitment to not only strategize but also to effectively communicate and highlight our value to customers.

Experience

Manageengine

Product Marketing Manager

Aug 2018Present · 7 yrs 7 mos · Chennai, Tamil Nadu, India · On-site

  • Learn everyday about cybersecurity and marketing
  • Strategize demand and new lead generation
  • Execute account based marketing campaigns
  • Implement content strategy to highlight value to customers
  • Manage analyst relations to garner valuable domain authority
  • Speak at security-related seminars and conferences
Demand GenerationAccount based marketingContent StrategyPublic SpeakingSearch Engine OptimizationAnalyst Relations

Zoho corporation

2 roles

Marketing Manager - Australia and New Zealand

Promoted

Apr 2015Aug 2018 · 3 yrs 4 mos · Chennai Area, India

  • I am accountable for increasing the number of new leads and cross sales opportunities in Australia and New Zealand. For this, I need to do activities on the Internet (webinars, how-to videos, newsletters, etc), write articles, organise seminars, implement advertising campaigns, and use social media. Lead nurturing through digital marketing is a key responsibility in this role.
Digital MarketingLead NurturingWebinarsSocial Media

Marketing and Branding Analyst/Strategist (ManageEngine)

May 2014Apr 2015 · 11 mos · Chennai Area, India

Honeywell security. adi global distribution

2 roles

Asst. Product Marketing Manager, Home Systems & Intrusion

Jan 2012Jan 2014 · 2 yrs

Asst. Manager - Marketing Analytics

Dec 2009Dec 2011 · 2 yrs

Hendrickson

Operations and IT Associate

May 2005May 2006 · 1 yr

Education

Schulich School of Business - York University

Master of Business Administration (MBA) — Marketing

Jan 2007Jan 2009

BI Norwegian Business School

Master of Business Administration (MBA) — Marketing

Jan 2009Jan 2009

McMaster University

Bachelor of Engineering and Management(B.Eng.Mgmt)

Jan 2002Jan 2006

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