Vartika Gupta 💫 — UX Designer
"The apple fell on his head, and Newton discovered gravity." In his lifetime, Newton made beautiful breakthroughs in Physics but it was Gravity that kept his popularity intact for centuries. Fast forward to today, everyone knows the 'Apple Tale of Gravity'. And that's the power of storytelling— simple, relatable and as human, as can be. I sincerely believe that stories can impact lives. From Darwin's evolution to Stephen Hawking's Big Bang, these theories are popular for one, and only one reason— the mysteries of the Universe are explained like a bedtime story. At the core of my GTM strategy is a memorable story. For customers to relate to, for sales to sell it. Let's start with a breakdown of my decade of work experience across a variety of industries. - B2B for 10+ years - SaaS for 9 years - AI for 3 years - I started my career as a Content Writer with Bizongo, and quickly rose to Senior Content Marketer. - Post that, I joined Vokal as a Community Manager—another startup in the vernacular content space. - After Vokal, I was a Sr. Content Marketer Manager at Observe.AI building their GTM strategy via product marketing and content. My 0 ➡️ 10 journey - First marketer at SaaS and AI companies like Bizongo, Sanas, Vokal - Set up and built the entire communication foundation for startups at Seed to Series C stages: Content, Martech, Brand & Positioning, Demand Generation, Social Media - Built formidable distribution and demand across different traction channels: Blog, SEO, Video, Social Media, Case Studies, Reports, Website content, Email Marketing, Thought Leadership, PR, and Employee Branding. You name it, I've worked on it! From strategizing the annual blog calendars, designing, hiring, and coordinating a team of remote content writers to building an online brand, I was a mentor, a tough editor, a community builder, a scriptwriter, and an author. I market the future of technology— AI and easy to work with truly global and diverse teams.
Stackforce AI infers this person is a SaaS marketing expert with a strong focus on growth strategies and content-driven engagement.
Location: Bengaluru, Karnataka, India
Experience: 8 yrs 10 mos
Skills
- Product Marketing
- Growth Strategies
- Brand Strategy
- Customer Engagement
- Content Strategy
- Growth Marketing
- Community Management
- Organic Growth Strategies
Career Highlights
- Over 10 years of experience in B2B marketing.
- Pioneered GTM strategies for multiple SaaS and AI startups.
- Expert in building brand narratives that resonate.
Work Experience
Google DeepMind
Senior UX Content Designer (7 mos)
UX Content Designer (11 mos)
Content Designer, Gemini (prev. Bard) (8 mos)
Sanas
Brand Marketing Lead (1 yr 1 mo)
GrowthX
Growth X Fellow (2 mos)
Observe.AI
Senior Content Marketing Manager (1 yr 1 mo)
Content Marketing Manager (8 mos)
Vokal India (pivot to Koo)
Growth Marketing Manager (1 yr 3 mos)
Bizongo
Senior Content Marketer (1 yr)
Content Marketer (1 yr)
Content Writer (9 mos)
Stealth Startup
Content Manager (2 mos)
Reliance
Chemical Engineering Intern (1 mo)
Education
Product & Growth Program at GrowthX®
Bachelor of Engineering (B.E.) at University of Mumbai
