Varun Gupta

CEO

Gurugram, Haryana, India14 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led the launch of a profitable gifting business.
Built high-performing teams from scratch in multiple roles.
Achieved significant revenue growth in competitive markets.

Stackforce AI infers this person is a B2C growth strategist with extensive experience in FMCG and digital marketing.

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Skills

Other Skills

AnalyticsBrand ManagementBusiness DevelopmentBusiness StrategyCompetitive AnalysisDistributed Team ManagementFMCGKey Account ManagementManagementMarket ResearchMarketing ManagementMarketing StrategySalesSales ManagementStrategy

About

Big believer in the power of teams: they move mountains. Human > Resource. Leads the Growth charter at Bombay Shaving Company Set up Gifting business for RPSG (Founding Lead, The Gift Studio) Set up FMCG business for RPSG (First employee, Too Yumm!) Set up Organized Trade business for Too Yumm (First MT/Ecomm Head, Too Yumm!) Set up Regional Customer Marketing in HUL (First BCMM, HUL East) Loves getting things done and deeply believes that it's the only job description that matters.

Experience

Bombay shaving company

3 roles

Category Head (Trimmers)

Oct 2023 – Present · 2 yrs 5 mos · Gurugram, Haryana, India

Leads Trimmers - the biggest, fastest growing and most profitable category for the company. Understanding consumer behavior, building innovations and building the coolest GenZ brand in a category commoditized by the incumbents.

Chief Growth Officer

Promoted

May 2023 – Present · 2 yrs 10 mos · Gurugram, Haryana, India

Hyper growth charters.
1. Category Head, Trimmers: Consumer, Product, Proposition, Go to Market, Growth.
2. Business Head, D2C: Customer Lifecycle, Tech, Growth Marketing, Digital.
3. Additional Responsibility: Analytics and Automation.
4. Support role in building 100Days - Digital services for Growth partnering.

SVP, Growth

May 2022 – Apr 2023 · 11 mos · Gurugram, Haryana, India

Everything Online. Growth Marketing, Digital and Revenue.

Rp-sanjiv goenka group

4 roles

Founding Lead, thegiftstudio.com

Promoted

May 2020 – May 2022 · 2 yrs

Conceptualized and launched the Gifting business for RP-Sanjiv Goenka Group in a 5 month launch network.
Lead a 11 member cross functional team that delivered an EBITDA positive 24cr business across channels. Responsible for P&L, product & packaging development, brand marketing, customer acquisition, vendor ecosystem management, last mile logistics, recruitment and training of rockstars who are on a mission to revolutionise how India gifts: online, offline, institutional.

General Manager, Strategy

Apr 2019 – Oct 2020 · 1 yr 6 mos

Reporting to the CEO, working on live business problems and creating roadmaps including entry into adjacent categories and new businesses like thegiftstudio.com.

Head, Modern Trade & Ecommerce, Too Yumm!

Sep 2017 – Mar 2019 · 1 yr 6 mos

Built a team of 7 KAMs and 26 KAEs from scratch including recruitment and KRA design. Cracked 50+ organized accounts in 18 months building a 45+cr annual business across MT, C&C, Ecomm, Insti and Exports - contributing 25% of overall business (5X category). Identified Ecommerce opportunity ahead of category and built the most cost effective channel for the organization.
Highlight: Top Gear award for best performance in the group: 12 among 45000 employees

Founding Member, Too Yumm!

Nov 2016 – Sep 2017 · 10 mos

Was the first hire in the core team to set up the FMCG business from scratch. Indigenously developed our first brand 'Too Yumm!' - the foray into packaged snacks. Led a five-month network for an FMCG organization launch – unforeseen in the industry - across product & packaging development, launch campaign, distribution network planning, contract manufacturing & logistics set-up.

Unilever

2 roles

Shopper Marketing Manager

Oct 2014 – Nov 2016 · 2 yrs 1 mo · Kolkata Area, India

Selected to be first Shopper Marketing Manager during the national rollout of Winning in Many Indias (WiMI). Built a team of 2 managers and 9 execs from scratch to deliver annual turonver ~ 5000cr through liasing with brands, central customer marketing and sales teams.
Conceptualized first-of-kind ATL/BTL activations for HUL East business across Home Care, Personal Care, Foods & Refreshments.

Area Sales & Customer Manager

Nov 2012 – Sep 2014 · 1 yr 10 mos · Kolkata Area, India

Led a team of 3 assistant managers and 17 execs to handle HUL General Trade operations in Rural Jharkhand and South Bihar. Annual turnover ~ INR 360 crores in Retail, Wholesale and Shakti through 36 stockists and thousands of channel partners.
Built a robust team that consistently won market share through over-delivering and taking pride on winning all team contests - in the process building great careers for themselves.
One of only two states where HUL won market share in 2013-14. Won several team contests like FAL Meet & Greet, Oral Rakshak, Axe Ki Aandhi. Successfully delivered R51 - biggest retail agenda ever.

Pepsico

2 roles

Area Sales Manager

Feb 2012 – Nov 2012 · 9 mos

Led a team of 8 Sales Executives to deliver an annual turnover ~ INR 80 cr in Punjab for Fritolay, Pepsico. Handled operational infrastructure for the market leader in Urban Retail, Wholesale & Rural channels and kept challenger brands at bay by superior service quality and win-win relationships in the trade.