Jan 2023 – Oct 2025 · 2 yrs 9 mos · Bengaluru, Karnataka, India · Hybrid

Mar 2022 – Dec 2022 · 9 mos · Berlin, Germany · Remote

•  Leading performance marketing on channels like Facebook, Snapchat & TikTok for single job marketing & platform marketing and handling a budget of € 6 Mn per annum.
•  Launching & leading the expansion of services to markets like Austria & Netherlands after making Germany a success and using its learning to grow new markets.
•  Running Automated Ads & DPAs (for both retargeting & prospecting) using marketing automation with marketing engineering team & platforms like Smartly.
•  Using tools like Channable, Smartly, Tableau to automate the entire marketing process and effective usage of feeds to make it scalable & profitable.

Feb 2021 – Oct 2022 · 1 yr 8 mos · Bengaluru, Karnataka, India

•  Define and manage the marketing roadmap, setting expectations with all relevant stakeholders including the senior leadership team.
•  Managing a team of 5 people and leading performance marketing for furniture portfolio across Facebook & Google and handling budgets to the tune of $1 Mn monthly.
•  Synthesized complex data to develop seasonal campaigns that hinged upon optimal user flow and quality traffic, driving conversions.
•  Market research for new product launches and finalizing the right price of the products to ensure product adaptation.
•  Creating strategies to improve market penetration and increase the sales of slow-moving products.
•  Developed strategies to improve the Monthly active user base while maintaining the stickiness by targeting the user at each step of the marketing funnel.

Feb 2020 – Jan 2021 · 11 mos · Bengaluru, Karnataka, India

•  Improved the CPI by 75% and CAC by 50% in a years’ time with 3x scale in volume by making strategical changes.
•  Handled media buying and performance marketing across Facebook, Tik Tok & DV 360.
•  App analytics and technical expertise with 3rd party platforms like Clevertap & Branch
•  Defined target and breakeven ROAS across various product categories based on operating costs and margins.
•  Managed CRM activities to improve new customer acquisitions and retention.
•  Got a case study published for improving the CVRs by 5x and LTV by 1.5x through DV360 in 6 months.
•  Got selected as one of the finalist for "Overall Mobile Growth Awards" by Branch.

Feb 2019 – Jan 2020 · 11 mos · Pune, Maharashtra, India

•  Scaled Aegon Life Insurance by 20x in a span of 6 months while maintaining costs.
•  Managed client engagement and strategic consulting across e-commerce, BFSI, OTT industries with an energetic team of 6 Account Manager
•  Responsible for making BD Plans and client pitches to help acquire new business.
•  Devised strategies to increase revenue multi folds on E-commerce clients like Titan Skinn & Mia by Tanishq.
•  Complete holistic expertise in both web and app sphere in terms of performance, analytics, troubleshooting, driving results, and scaling.
•  Mentoring the freshers and planning their personal development plan and growth paths

Jun 2018 – Jan 2019 · 7 mos · Pune, Maharashtra, India

•  Responsible for Paid Advertising for 5+clients as an Account Manager. Identified, analyzed and explored new avenues of additional business for the clients.
•  Managed monthly Ad spends to the tune of over 2 Cr+ for Acko General Insurance & $300,000 for Viu (OTT) functional in the Middle East, India and other geographies on Facebook & Snapchat.
•  Automated complex reports by utilizing APIs and data mapping processes to keep track of business goals.
•  Devised and implemented strategies on Facebook, Instagram, Twitter, Snapchat and LinkedIn for new user acquisition, retention, remarketing & brand awareness for clients across E-Commerce, OTT & BFSI.
•  Derived strategic insights for effective campaign management using Google Analytics, Omniture, Appsflyer, Facebook Ad Manager etc. to maximize ROAS.

Dec 2017 – May 2018 · 5 mos · Pune, Maharashtra, India

•  Worked on various social media marketing platforms such as Facebook, Snapchat, Twitter & Linked IN
•  Worked on clients of various verticals such as BFSI, OTT, E-Commerce etc
•  Managed day to day operations including (but not limited to) end to end setup of account from scratch, campaign launches, extensive reporting and client engagement.

May 2016 – Jul 2016 · 2 mos · Gurugram, Haryana, India

•  Created an online inventory management system for tracking inventory levels, orders, sales, and deliveries, create a work order, bill of materials and other production-related documents.
•  It helped in removing Accuracy Issues and avoided the Risk of Fraud.