Melvin Richard

Business Development Executive

India5 yrs 1 mo experience
Highly Stable

Key Highlights

  • Over 60% improvement in conversion rates.
  • Scaled newsletter subscribers from 4K to 25K.
  • Led demand generation for multiple SaaS products.
Stackforce AI infers this person is a Full-Stack Marketer specializing in B2B demand generation and growth marketing.

Contact

LinkedIn

Skills

Core Skills

Growth MarketingProduct MarketingDemand Generation

Other Skills

Advertising CampaignsAhrefsBudget ManagementBusiness DevelopmentBusiness-to-Business (B2B)CommunicationCommunity ManagementCompetitive AnalysisCompetitive IntelligenceContent MarketingConversion Rate OptimizationConversion TrackingCreative WritingCross-cultural Communication SkillsDigital Marketing

About

TLDR - Melvin is a FULL-STACK Marketer and skilled in generating demand for B2B businesses. For those interested still, read on 👇 Melvin holds 6+ years of experience in Demand Capture & Generation techniques across channels. He's a Full-Stack Marketer, traversing every facet of Marketing as a Generalist from his early days. Now, he specialize/consult in: - Growth Marketing (Paid & Organic) - Growth Problems (Product) - GTM Strategies - Crafting Impactful Landing Pages Melvin is passionate when it comes to goal setting and is laser focused in aligning stakeholders across departments. That's the story—let's connect and explore more 🤝 For consulting or FT roles, email - melvinrichard29@gmail.com or DM.

Experience

Selectsoftware reviews

Senior Manager - Demand Generation

Mar 2025 – Nov 2025 · 8 mos · United States · Remote

  • Leading the demand generation efforts at SSR.

Springworks

Senior Growth Marketing Manager

Sep 2020 – Feb 2025 · 4 yrs 5 mos · Greater Bengaluru Area · Remote

  • Summary of my work,
  • Product Marketing ⬇️
  • Helped built in-house product websites
  • Sales paraphernalia - Decks & Emails
  • Competitive Intelligence
  • Growth ⬇️
  • >SEO (All in-house products)<-
  • 4X’d the backlink count within 2 months
  • Improved PA/DA scores across products
  • Blog Content Optimization
  • >SpringVerify<-
  • Helped build the website & Ad landers
  • Improved conversion rate (CR) by over 60%
  • 5X’d the # of SQLs within 90 days
  • Led to 3X improvement in overall ARR
  • Deployed 100+ Paid Media campaigns
  • Managed MarkOps & built workflows
  • Coordinated with 20+ AEs & SDRs for alignment
  • >SaaS: EngageWith / Trivia / Albus<-
  • Helped build the website + early positioning
  • Managed the overall paid function for all SaaS
  • Went from 5 to 50+ demo bookings overall
  • Handled MarkOps for the webinar motion
  • Handled acquisition for 50+ Webinars
  • Devised a Demand-Gen Model on LinkedIn Ads
  • >HR Brain Pickings Newsletter<-
  • Scaled from 4K to 25K active subscribers
  • Achieved an Average CPSub of $0.4
  • Successful creative fetched a CPSub of $0.17
  • >TSOW Community<-
  • Helped scale TSOW from 500 to 15,000+
  • Acquisition for 30+ Masterclass Campaigns
  • Overall event registrations crossed 50,000+
  • Successful campaign fetched a CPL of $0.25
  • I OWN the Paid Acqusition & MarkOps function.
SEOConversion Rate OptimizationPaid Media ManagementMarketing AutomationCompetitive IntelligenceGrowth Marketing+1

Stackforce found 100+ more professionals with Growth Marketing & Product Marketing

Explore similar profiles based on matching skills and experience

Samrat Krishna

Samrat Krishna

Head of Marketing, U.S.

at Darwinbox

Hyderabad, India12 yrs 8 mos exp
DJ

Deepak Joshi

Senior Director & Head- Beauty & Personal Care

at Myntra

Bengaluru, India13 yrs 1 mo exp
Business DevelopmentCategory ManagementCategory MarketingCustomer RetentionPnL Management
Navien R.

Navien R.

Head of Marketing & Partnerships

at HyperVerge

Bengaluru, India12 yrs 6 mos exp
Competitive IntelligenceMergers & Acquisitions (M&A)Strategic Consulting
Raghunandan Yerram

Raghunandan Yerram

Senior Product Marketing Manager

at Salesforce

Hyderabad, India11 yrs 8 mos exp
AP

Abhishek Prajapati

Director of Partnerships

at White Panda

Bangalore Urban, India7 yrs 4 mos exp
Brand ManagementDigital MarketingMarketing Strategy
Zaid Assadi

Zaid Assadi

Senior Product Marketing Manager

at MoEngage

Bengaluru, India9 yrs 4 mos exp
Ashwin S.

Ashwin S.

CMO

at Innovapptive Inc

Bengaluru, India17 yrs 6 mos exp
LeadershipMarketingSales
Pratham Mittal

Pratham Mittal

Founder

at Tetr College of Business

Delhi, India14 yrs 11 mos exp
EntrepreneurshipProduct Management