Feb 2023 – Dec 2023 · 10 mos · gurugram, Haryana, India

• At Ocrolus, I worked on Product Marketing and Strategic Initiatives, collaborating with Sales, Product, and Marketing teams to drive GTM strategy, sales enablement, and customer insights. I developed battlecards, sales decks, case studies, and objection-handling guides to support sales teams and improve win rates. I conducted Win/Loss analysis, which led to a refined pricing strategy and a 5% to 8% increase in the win rate. I also led NPS research and customer feedback analysis, which contributed to the launch of Ocrolus Instant by identifying customer pain points and market needs. Additionally, I played a key role in co-branded content marketing, analyzing 3B+ US SMB cashflow data to develop a market report in collaboration with a strategic partner. My work extended to event marketing and demand generation, where I managed prospect research and lead enrichment, contributing to 60% of marketing-attributed ARR.

Dec 2019 – Feb 2023 · 3 yrs 2 mos · gurugram, Haryana, India

• Spearheaded comprehensive market research initiatives, collaborating with cross-functional teams, and applying Python, SQL, Tableau, and Excel expertise to uncover actionable insights for sales, marketing, and product marketing teams.
• Orchestrated NPS research campaigns, conducting client interviews and employing advanced data analysis techniques, resulting in an outstanding NPS score of 80 and an enhanced product-market fit.
• Curated annual industry events and tradeshows lists through thorough market research, contributing an impressive 70% to the marketing revenue pipeline and elevating brand positioning through prominent participation in renowned events.
• Innovated by automating 85% of event lead generation workflows, optimizing revenue opportunities, and enhancing the efficiency of sales outreach.
• Conducted in-depth analysis of the US small business market, interpreting 3B+ cash flow data points to identify key trends and contribute to the development of valuable content for webinars and industry publications.
• Led win/loss analysis efforts, collaborating closely with sales and product marketing teams to engage with customers and prospects, resulting in a notable 8% increase in the win rate.
• Employed data analysis, market research, and a toolkit of Python, SQL, Tableau, and Excel to resolve complex business dilemmas and craft data-driven strategies.
• A market research maestro with a documented history of transforming obstacles into possibilities, consistently delivering results in the dynamic B2B Fintech SaaS industry.

Jul 2019 – Dec 2019 · 5 mos · Noida, Uttar Pradesh, India

• ● Identifies and defines the objective of an assigned marketing research project; determines the best methods to use to meet those objectives.
• ● Doing research and compiling data related to the current product market, customer demographics and interest, and factors influencing product demand; analyzing results to identify ways of maximizing sales and market penetration of current products.
• ● Compiling data related to competitors' products such as pricing, sales, and marketing or distribution methodology.
• ● Orchestrated comprehensive market research initiatives by interacting with the Chief Strategy Officer
• and with other senior management, by writing clear and concise research reports, detailing findings
• and recommendations.
• ● Spearheaded continued competitive research efforts, to monitor competitor activity and analyze
• their go-to-market strategies, product offerings, and positioning, helping position our client ahead of
• competitors and amplifying market presence by 30%.
• ● Pioneered key persona research strategies, equipping the pre-sales and marketing teams to pinpoint
• precise targets for robust B2B marketing and sales campaigns.
• ● Innovated and streamlined the marketing event lead generation process, catalyzing a remarkable
• 23% surge in the event lead pipeline and slashing process time by an impressive 70%.