May 2022 – Sep 2024 · 2 yrs 4 mos · Gurugram, Haryana, India · Remote

• 🅐 Managing a team of ad ops professionals to enable campaign planning, trafficking & timely execution
• 🅑 Take complete ownership of pre-campaign to post-campaign requirements with day-to-day coordination with the client-servicing agency/clients' team.
• 🅒 Identify workflow inefficiencies and address ideas to improve the ad ops processes
• 🅓 Connect with internal tech teams for ad-related issues
• 🅔 Establish highly collaborative, cross-functional relationships across the broader organization, including Sales, Product, Finance, etc.
• 🅕 Create strong connections with SSPs, ad networks & revenue partners to build programmatic opportunities, establishing and actively measuring success metrics
• 🅖 Experience trafficking display and video ads across devices
• 🅗 Knowledge of open RTB specifications and VAST, VPAID
• 🅘 Maintain a strong understanding of the current programmatic ecosystem, specific to trends in display/video and new technologies/best practices that affect the buying discipline
• 🅙 Provide yield optimization recommendations based on performance data available within each platform (use rate, bid rates, fill rate, etc)
• 🅚 Collect data, do the necessary analyses, and deliver insights into the programmatic operations on a daily, weekly, and monthly basis
• 🅛 Scale up the programmatic vertical within the company
• 🅜 Knowledge of ad tags testing, ad trackers QC checks
• 🅝 Understanding of performance metrics like - CPM, CPC, CPI, CPCV
• 🅞 Excellent interpersonal, communication, and client service skills
• 🅟 Ability to collaborate well with teams and proactively manage multiple tasks
• 🅠 Technical know-how (Hands-on experience)- Understanding of Programmatic ecosystem
• 🅡 Problem-solving and decision-making with the right attitude to lead a team of ad ops professional
• 🅢 Business Development & Partnership experience, especially in the programmatic environment

Mar 2021 – May 2022 · 1 yr 2 mos · Gurugram, Haryana, India

• Evaluated client websites for mobile performance and optimal search engine rankings.
• Organized & developed unique content for a variety of clients sites to improve presence and brand awareness.
• Organized and analyzed data and marketing results.
• Researched keywords relevant to marketing efforts of clients.
• Managed a teams of marketing professionals to ensure the success of marketing campaigns.
• Managing Company’s Social Media campaigns.
• Responsible for keeping website updated with latest company offerings.
• Comprehensive problem-solving ability and positive attitude.
• Performing ongoing keyword research including discovery and expansion of keyword opportunities
• Researching and implementing content recommendations for organic SEO success
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns.
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with Content team to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Create reports with actionable data and crystal clear answers.
• Monitor client sites regularly for technical crawl issues and other relevant errors using a variety of SEO tools and expertise.

Jun 2019 – Mar 2021 · 1 yr 9 mos · Gurgaon, India · On-site

• DV360 & PPC:
• Daily account management of Google Ads & DV360 Ads.
• Set up different Display, search, display & video ads. via Google adwords & DV360 & trafficking them to the appropriate targeting to achieve delivery for desired performance.
• Hands-on experience in driving campaign set-up, monitoring, analysis and making recommendations for optimization.
• Interact with account managers, engineers and partners on various ops projects & work in partnership with internal and offshore teams to execute campaigns.
• Monitor performance and budget pacing on daily basis to drive performance and take appropriate steps to avoid over/under delivery with collaboration with Account Management team and client.
• Responsible for optimization, along with quality assurance, during pre- launch stage, to ensure successful onboarding of advertisers.
• Experience in strategizing and defining the best practices for display advertising campaigns and solid understanding of user retargeting and third-party tags.
• SEO:
• Performed Detailed Technical Site Audits and Analysis.
• Suggested and performed keyword Research & developed the planning strategies.
• Drive continued improvement of SEO practices, Ranking Strategies and On-Page Performance
• Tracking weekly and monthly status of projects and discussing with my managers in order to improve website performance on SERP.
• Troubleshoot poor ranking and boosted organic traffic by improving SERP ranking.
• SMM & SMO:
• Successfully spearhead campaigns on social media platform including Facebook, Instagram, Twitter and LinkedIn.
• Maintaining strong social media and brand presence across social platform by planning, execution & boosting marketing strategies.
• Implemented marketing and promotional tactics that led to increase in social media shares & also improved website traffic from social media shares.
• Guiding SMO team on day-to-day social media interaction & posting activity