Kaushik Boruah

CEO

New York City, New York, United States8 yrs 10 mos experience

Most Likely To SwitchAI ML Practitioner

Key Highlights

Led $22M brand growth through demand space segmentation.
Pioneered innovation analytics for Fortune 500 brands.
Expert in Gen AI implementation for business growth.

Stackforce AI infers this person is a strategic analytics leader in CPG and Hospitality sectors, specializing in data-driven business growth.

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Skills

Core Skills

Business StrategyAnalyticsConsumer InsightsBusiness AnalysisData AnalysisBusiness Intelligence (bi)

Other Skills

COBOLConsumer InsightCorporate FinanceData ModelingData VisualizationDatabase DevelopmentDatabase Management System (DBMS)Financial AnalysisFinancial ModelingIBM Db2IBM MainframeJob Control Language (JCL)LeadershipMachine LearningMarketing Analytics

About

Kaushik is a global analytics leader specializing in CPG and Hospitality, with a strong focus on unlocking business growth through data and AI. As the Business Head at LatentView Analytics, he drives strategy, P&L, and delivery across marquee global clients, helping them navigate market shifts with smarter analytics and Gen AI adoption. His work spans across R&D innovation, consumer and shopper insights, RGM, and digital commerce. Kaushik partners with business leaders to translate data into decisions, enabling demand space sizing, pricing strategy, and RTM optimization at scale. He is also a leading voice in Gen AI for business, actively running workshops and engagements with hyperscalers like Databricks to guide organizations on prioritizing practical implementation across use cases such as NPD design, PDP optimization, content generation, and intelligent planning. Previously, Kaushik held roles at Shoppers Stop and IBM, where he worked on segmentation, catchment analytics, and performance forecasting. Outside of work, he’s a football enthusiast, active investor, and an advocate of lifelong learning.

Experience

8 yrs 10 mos

Total Experience

2 yrs 11 mos

Average Tenure

4 yrs 10 mos

Current Experience

Latentview analytics

3 roles

Business Head, CPG and Hospitality

Promoted

Jan 2024 – Present · 2 yrs 3 mos

1) Lead global P&L for the CPG and Hospitality vertical, overseeing GTM, delivery, and operations across 20+ strategic clients
2) Drive innovation-led analytics programs across Consumer Insights, RGM, and Digital Commerce for Fortune 500 brands
3) Anchor large-scale transformations in e-commerce merchandising and content optimization with GenAI and AI search tools
4) Build cross-functional teams across Data Science, Engineering, and Consulting, scaling a 270+ member practice globally
5) Represent LatentView in executive forums and client leadership reviews, driving topline impact and long-term partnerships

Business AnalysisData AnalysisBusiness Intelligence (BI)LeadershipTeam ManagementBusiness Strategy+1

Associate Director, CPG and Hospitality

Promoted

Apr 2023 – Dec 2023 · 8 mos

1) Owned delivery and growth for CPG accounts across domains like Innovation Analytics, Brand Health Tracking, and RGM
2) Co-created insight systems that integrated consumer, market, and behavioral data to shape upstream R&D and accelerated innovation. Eg- Unilever's Delphi
3) Partnered with shopper and category teams to develop store-level strategies using AI-powered segmentation and demand drivers
4) Worked with e-commerce teams to enhance PDP discoverability, conversion, and content strategy across Amazon and Walmart

Consumer InsightMarketing AnalyticsData AnalysisAnalyticsConsumer Insights

Analytics Manager

Apr 2021 – Mar 2023 · 1 yr 11 mos

1) Unlocked $22M in brand growth opportunities by leading a demand space segmentation initiative for a global beverage brand, integrating consumer occasions, need states, and category dynamics
2) Enabled $12M media efficiency gains by driving a multi-market brand health tracking and campaign effectiveness program across digital and offline touchpoints
3) Designed and delivered a scalable innovation analytics framework, helping R&D and marketing teams assess whitespace potential through triangulated consumer and market signals
4) Led development of pricing and promo dashboards for global and regional RGM teams, embedding elasticity and promo ROI metrics into day-to-day workflows
5) Led a 80-member team spanning data science and visualization, streamlining delivery across 3 major accounts in North America and Europe

Data VisualizationPredictive AnalyticsFinancial AnalysisAnalyticsBusiness Analysis

Shoppers stop

Loyalty Analytics

Apr 2017 – Jun 2017 · 2 mos · Mumbai Area, India

Assessed and analyzed the Share of Wallet of the customers in West Zone’s Catchment area.
Identified new clusters and generated insights to increase retention ratio of the existing FC customers.
Developed a new loyalty program targeting the millennials.
Formulated project scope, surveyed and examined primary and secondary data, analyzed business and financial feasibility and finally designed the product.
Handed over the project for a Pilot run followed by market testing.

Finvest club from iim trichy

Secretary

Jan 2017 – Feb 2018 · 1 yr 1 mo · IIM Trichy

Ibm

Data Analyst

Aug 2013 – Jul 2016 · 2 yrs 11 mos · Kolkata Area, India

Assisted in the analysis, evaluation and forecasting of incentive generation of 44k sales employees of a Fortune 500 retail giant across 4 geographies through Weekly Business Reporting.
Successfully contributed to the IBM Agile automation drive, creating 2 automated bot test programs, thereby reducing manual efforts by 30%.
Troubleshooting (Mainframe Applications).
ETL of various source systems to CMDW during the load window using Informatica.
Monitoring and scheduling the Tivoli Workload Scheduler for Z/Os environment.
Preparation of runbook and milestone for each weekly/monthly and accrual cycle runs.

Data AnalysisSQLBusiness AnalysisBusiness Intelligence (BI)